Oreo is a sandwich cookies brand and an American multinational company. Nabisco founded the cookies company in 1912. Mondelez International is the owner of the Oreo cookies brand. Today, we’ll discuss the brand analysis of Oreo; it focuses on its mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.
Brand Analysis of Oreo
Let’s discuss the brand analysis of Oreo; some of the main elements involved in the Oreo brand analysis are as follows;
Mission, Vision, and Value of Oreo
The mission statement of Oreo is to empower people to choose the right snacks. There is a great universal and cultural tension and it focuses on choosing between eating right and snacking right. However, the cookies brand goes the extra mile every day to lead the future of cookies and snacks worldwide. The company focuses on offering the right snacks to the right people at the right time at the right moment. Its every bite is highly satisfying with top-quality ingredient material.
Some of the core values of Oreo cookies are as follows;
- Willing to learn and grow
- Work through barriers by partnering up with the right people
- Become an active member by taking the right steps
Customer Reviews and Feedback about Oreo
The online customer reviews, feedback, and star rating of Oreo are as follows;
- She Speaks: 4.8star ratings out of 714 reviews
- Amazon: 4.3star ratings out of 325 reviews
- CVS: 5-star ratings out of 5636 reviews
- Pissed Consumer: 2.3-star ratings out of 563reviews
- Trustpilot: 1.8star ratings out of 91 reviews
- Mouth Shut: 3.8star ratings out of 3034 reviews
- Home Depot: 4.8star ratings out of 742 reviews
The star rating, feedback, and customer review analysis of Oreo shows that there is a mixture of both good and bad reviews. Happy and satisfied customers are sharing high star ratings and positive reviews about the cookies brand. On the other hand, dissatisfied customers are sharing negative reviews and their bad experiences with the cookies and snacks brand.
Social Media Presence of Oreo
The social media presence and following network analysis of Oreo on various social media platforms is as follows;
- Facebook: 39.1Million followers
- Instagram: 3.7Million followers
- X: 1 million followers
Oreo has established a strong presence and a very large network over various social media platforms. The cookies brand regularly posts pictures and videos of the usage of the company’s cookies under different situations and multiple events. A proactive social media presence would help the company to connect and engage with the target audience; and gain insight into the reviews of the target customer market.
Marketing Campaign Analysis of Oreo
Oreo runs various types of marketing and advertisement campaigns for the promotion of its cookies, snacks, and brand. The cookies brand employs various media channels; traditional and digital media platforms, dunk challenges, collaboration with influencers, content marketing, and brand endorsements. Multiple marketing campaigns on various media channels would help the company amplify its customer market reach and target various segments of the customer market.
Web and Social Media Traffic of Oreo
The web and social media traffic of Oreo on various media platforms is as follows;
- Traffic: 647.6Kmonthly average visitors
- Average Duration: 0.51 Minutes
The source of web and social media traffic comes from the following countries:
- USA: 66.72%
- Poland: 2.62%
- Canada: 2.57%
- India: 2.14%
- UK: 1.38%
- Others: 24.69%
The proportion of web traffic comes from the following media channels:
- Direct: 41.38%
- Referrals: 8.92%
- Organic Search: 40.55%
- Paid Search: 2.22%
- Social: 5.93%
- Email: 0.14%
- Display: 0.85%
Percentage of traffic comes from following social media platforms;
- Instagram: 4.6%
- Facebook: 38.18%
- Tiktok: 3.15%
- Reddit: 27.69%
- X: 25.18%
- Others: 1.19%
Oreo Customer’s Journey
The customer journey of Oreo starts with running various types of marketing and advertisement for product and snack awareness. If they attract the attention of customers; they would buy the sandwich cookies while buying snacks from the store. However, if the cookie taste meets their quality standards; they will buy it next time; otherwise, they move on to other cookie brands.
Target Audience Demographic of Oreo
The demographic segment of the target audience of Oreo is as follows;
- Age: 18 to 64 years old
- Gender: 46% men and 54% women
- Education: medium to higher
- Income: medium to higher
- Interest: cookies, snacks, and food
- Social Status: lower, medium to higher
The demographic segmentation of the target audience of Oreo allows you to create a buyer persona and the customer avatar of the ideal customer. They’re both men and women from various age groups; they have an interest in snacks, food, and cookies; they want to satisfy their appetites with quality food products.
Conclusion: Brand Analysis of Oreo | Oreo Brand Analysis | Strategic Analysis of Oreo
After an in-depth study of the brand analysis of Oreo; we have realized that Oreo is the world’s leading cookies and snacks brand. If you are learning about the Oreo brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.
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