Supreme is a retail chain clothing store American company. James Jebbia founded the fashion clothing brand in 1994. The company has established a network of approximately 17 retail chain clothing stores across the US and worldwide. Today, we’ll discuss the brand analysis of Supreme; it focuses on mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.
Brand Analysis of Supreme
Let’s discuss the brand analysis of Supreme; some of the main elements involved in the Supreme brand analysis are as follows;
Mission, Vision, and Value of Supreme
The mission statement of Supreme is having a unique network of boutiques and clothing stores. The clothing brand has become a cultural icon and it has earned the reputation of offering exclusive clothes and is very popular among celebrities. The fashion brand has a long history and experience comprising the world’s leading fashion designers, photographers, musicians, and artists. It allows the luxury fashion and clothing brand to maintain a unique brand identity and attitude.
Supreme has its strong roots in the downtown culture and it plays a key role in constant growth and innovation. The young generation’s culture comprises hip-hop, punks, and skaters and it allows the company to move towards supreme. However, some of the main values of Supreme brand are as follows;
- Authenticity
- Styles
- Quality
- Uniqueness
Customer Reviews and Feedback about Supreme
The customer reviews, star ratings and feedback analysis of Supreme are as follows;
- Trustpilot: 1.7star ratings out of 494 reviews
- Tripadvisor: 1-star ratings out of 2reviews
- Reviews.io: 2.2star ratings out of 32 reviews
- Amazon: 4.8star ratings out of 84 reviews
- Justdial: 4.5star ratings out of 2 reviews
The customer reviews, star ratings, and feedback analysis of Supreme show that there is a mixture of both good and bad reviews. Happy and satisfied customers share top-star ratings and positive reviews about the clothing brand. On the other hand, dissatisfied customers are sharing negative reviews about their bad experiences with the fashion brand.
Social Media Presence of Supreme
The social media presence and network following of Supreme on various social media platforms is as follows;
- Instagram: 13.1Million followers
- Facebook: 2.4 Million followers
Supreme has established a very large network following and a strong presence on various social media platforms. The luxury fashion brand regularly posts pictures and videos of unique fashion products and accessories to connect with the hip-hop and young generation audience. A proactive social media presence would help the company connect and engage with the targeted audience and become aware of the customer market needs and requirements.
Marketing Campaign Analysis of Supreme
Supreme runs various types of marketing and advertisement campaigns to promote its fashion products and accessories. The fashion clothing brand employs various media channels; traditional and digital media platforms, celebrity endorsement, brand ambassadors, collaborating with influencers, and in-store marketing. Multiple marketing campaigns on various media channels would help it amplify its customer market reach, network, and sales.
Web and Social Media Traffic of Supreme
The web and social media traffic of Supreme on various media platforms is as follows;
- Traffic: 2 million monthly average visitors
- Average Duration: 2.46 minutes
The source of web and social media traffic comes from the following countries:
- USA: 41.71%
- Japan: 12.21%
- Korea: 8.26%
- UK: 8.21%
- Canada: 3.56%
- Others: 26.15%
The proportion of web traffic comes from the following media channels:
- Direct: 63.93%
- Referrals: 3.22%
- Organic Search: 30.95%
- Paid Search: 0%
- Social: 1.55%
- Email: 0.15%
- Display: 0.2%
Percentage of traffic comes from following social media platforms;
- YouTube: 21.51%
- Facebook: 8.46%
- Instagram: 40.17%
- Reddit: 12.4%
- X: 9.23%
- Others: 8.22%
Supreme Customer’s Journey
The customer journey of Supreme Clothing Brands starts with running various types of marketing and advertisement campaigns to promote its fashion products. If the fashion clothes attract the attention of customers; it makes them visit the retail chain store of the brand to check out the quality, texture, and feel of the company’s products. However, if the unique fashion designs satisfy their needs and requirements, they will buy the products. Otherwise, they move on to the next clothing brand option.
Target Audience Demographic of Supreme
The demographic segment of the target audience of Supreme is as follows;
- Age: 18 to 54 years old
- Gender: 62% men and 32% women
- Education: higher and fashion-aware
- Income: higher and well off
- Interest: fashion designs, styles,
- Social Status: medium to higher
The demographic segmentation of the target audience of Supreme allows you to create a buyer persona and customer avatar of the ideal customers. They’re both men and women from various age groups, they have a great interest in luxury fashion designs and they want to express themselves creatively with unique fashion designs.
Conclusion: Brand Analysis of Supreme | Supreme Brand Analysis | Strategic Analysis of Supreme
After an in-depth study of the brand analysis of Supreme; we have realized that Supreme is the world’s leading clothing chain store brand. If you are learning about the Supreme brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.
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