Advertisement Analysis of Cadbury Dairy Milk

Cadbury Dairy Milk is a milk chocolate manufacturing British multinational brand and company. George Cadbury Jr. developed the chocolate bar product in 1914; later it became the most popular and best-selling product of the company. Today, we’ll discuss the advertisement analysis of Cadbury Dairy Milk; it focuses on the target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors; as the ad analysis of Cadbury Dairy Milk.

Advertisement Analysis of Cadbury Dairy Milk

Let’s discuss the advertisement analysis of Cadbury Dairy Milk; some of the main components involved in the ad campaign analysis of Cadbury Dairy Milk are as follows;

Target Audience of Cadbury Dairy Milk

The target audience demographic detail of Cadbury Dairy Milk is as follows;

• Interest: chocolate, confectionary, sweet
• Age: 18 to 65+ years old
• Gender:49% men and 51% women
• Income: lower, medium, higher
• Education: any

The target audience demographic detail shows that the ideal customers of Cadbury Dairy Milk are a mixture of both men and women from various age groups. They have a great interest in confectionary and grocery items like chocolate bars. They want to buy the chocolate bar as their favorite snack to boost their mood, spirit, and energy levels.

Emotional Appeal of Cadbury Dairy Milk Ads

Cadbury Dairy Milk runs various types of marketing and advertisement campaigns for the promotion of their chocolate bars product. The confectionary brand plays the storyline of various customs and traditions in various types of situations, and how the chocolate bar brings people together as a gesture of kindness and gift. Usually, the ad of Cadbury highlights the relationship between the mother and her son or daughter; girlfriend and the boyfriend, and the gift of Cadbury chocolate promotes their love connection.

Graphics and Visuals of Cadbury Dairy Milk Ads

Cadbury Dairy Milk employs a great variety of colors, graphics, and visuals in its marketing and advertisement campaigns. However, the blue color theme remains the same for all types of packaging, wrappers, and labeling. However, the ads of Cadbury Dairy Milk show the two glasses spilling the white milk and cream over the dark chocolate bar in the blue color background and theme. Strong color contrast with a unique combination of graphics and visuals immediately attracts the attention of customers, and it makes them buy the product.

Message and Language of Cadbury Dairy Milk Ads

Cadbury Dairy Milk employs encouraging, motivational, happy, and fun language and messages in its marketing and advertisement campaigns. Some of the main popular slogans of Cadbury Dairy Milk are as follows;

• Tastes like heaven
• Mysteries of love
• Everyone’s a fruit and nutcase
• The choice is yours, the taste is Cadbury
• Kuch acha ho jay, or kuch meetha ho jay

The ads of the confectionary brand employ encouraging language and give the message of love, happiness, treating, and reaching your goals, objectives, and desires with an open heart. The love, happiness, and bonding message and language boost the morale and confidence level of the targeted audience, and it amplifies the brand recall rate.

Emotions Evoked in Cadbury Dairy Milk Ads

The advertisement campaign of Cadbury Dairy Milk evokes a variety of emotions among the target audience. It comprises joyful and happy feelings, a positive attitude toward relationships, bringing people together, and a craving for the chocolate bar. As a result, people would remember the brand and product name while going out shopping in the grocery store.

Sound Track of Cadbury Dairy Milk Ads

Cadbury Dairy Milk employs a variety of music and soundtracks in its marketing and advertisement campaigns for the promotion of its chocolate bar product. Usually, the confectionary brand employs solo music with a soothing soundtrack in the love background of its advertisement. The young, exciting, and joyful love theme immediately attracts the attention of customers, and it makes them buy the chocolate bar product.

Cultural Relevance and Significance of Cadbury Dairy Milk Ads

Cadbury Dairy Milk runs different types of market and advertisement campaigns in various countries, markets, and regions across the world. The chocolate brand makes sure that its ads, language, message, and artists are different and relevant to the culture of the target market. However, it allows the company to amplify its customer market reach, acceptability, and network worldwide.

Celebrity and Brand Ambassadors of Cadbury Dairy Milk

Cadbury Dairy Milk collaborates with various celebrities, influencers, and the public for the promotion of its products and goods. The confectionery brand hires them as brand ambassadors to represent their brand and promote their chocolate bars. However, some of the main brand ambassadors of Cadbury Dairy Milk are as follows;

• Armaan Malik
• Zoya Akhtar
• Amitabh Bachan
• Kartik Aryan
• Shah Rukh Khan

Conclusion: Ad Analysis of Cadbury Dairy Milk | Cadbury Dairy Milk Ad Campaign Analysis | Cadbury Dairy Milk Advertisement Campaign Analysis | Cadbury Dairy Milk Campaign Analysis

After an in-depth study of the advertisement analysis of Cadbury Dairy Milk; we have realized that Cadbury Dairy Milk is the world’s leading chocolate bar brand. If you are learning about the ad campaign analysis of Cadbury Dairy Milk; then you should keep in mind the abovementioned components of Cadbury Dairy Milk’s target audience, emotional appeal, graphics and visuals, message, and language of the ad; emotions evoked, sound track, cultural relevance, and brand ambassadors.