Advertisement Analysis of Maybelline

Maybelline is a cosmetic manufacturing American multinational company. Thomas Lyle Williams founded the cosmetic company in 1914. The cosmetic brand is operating its business worldwide. Today, we’ll discuss the advertisement analysis of Maybelline; it focuses on the target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors; as the ad analysis of Maybelline.

Advertisement Analysis of Maybelline

Let’s discuss the advertisement analysis of Maybelline; some of the main components involved in the ad campaign analysis of Maybelline are as follows;

Target Audience of Maybelline

The target audience demographic details of Maybelline in its marketing and advertisement campaigns are as follows;

• Interest: cosmetic, fashion, makeup, style
• Age: 18 to 65 years old
• Gender: men and women
• Income: medium to higher
• Social status: medium to higher

The demographic details of Maybelline show that the company’s target audience is both men and women in its marketing ads. They belong to various age groups, and they have a great interest in fashion, unique styles, makeup, looks, appearance, and designs. However, they want to express themselves creatively by wearing makeup, making unique designs and styles, and focusing on their looks and appearance.

The demographic details would help the cosmetic brand to precisely target the right customer market in its marketing and advertisement campaigns.

Emotional Appeal of Maybelline Ads

Maybelline targets a variety of emotions among the target audience in its marketing and advertisement campaigns. The cosmetic brand focuses on empowering women by making them look beautiful regardless of their skin tone and color. The confident and beautiful appearance of the models would help the cosmetic brand develop an emotional connection with the target customer market. As a result, it compels customers to buy beauty products relevant to their skin tone and become beautiful.

Graphics and Visuals of Maybelline Ads

Maybelline implements a variety of graphics, visuals, and colors in its marketing and advertisement campaigns and product packaging. The cosmetic brand makes sure that the colors and graphic scheme are different in its entire product marketing ads. However, the unique color combinations, graphics, and visuals in every marketing ad would help the cosmetic brand to immediately attract the attention of the targeted customer market. As a result, it helps the company to amplify its customer market reach, network, and sales.

Message and Language of Maybelline Ads

Maybelline employs confident and charming language to send the right message in its marketing and advertisement. Some of the popular slogans of Maybelline in its ads are as follows;

• I don’t crack under pressure, I thrive on it
• Need for attention
• Make it happen
• Maybe it’s Maybelline
• Maybe she’s born with it, Maybe it’s Maybelline
• Fit me

The key message behind the marketing and advertisement campaigns of Maybelline focuses on empowering women by highlighting and improving their looks and appearance. The compelling message and catchy phrases of the cosmetic brand would immediately attract the attention of customers and increase the product and brand recall rate.

Emotions Evoked in Maybelline Ads

Maybelline generates a variety of emotions among the target audience in its marketing and advertisement campaigns. They focus on boosting the morale and confidence level, empowering women, accepting themselves, widening the definition of beauty, and inclusive approach. The inclusive and diverse strategic approach would help the cosmetic brand develop an emotional connection with the target customer market.

Sound Track of Maybelline Ads

Maybelline implements a variety of soundtracks and background music in its marketing and advertisement campaigns. The cosmetic brand employs upbeat, inspiring, speedy, and fast background music in its marketing ads. However, the company is aware of the significance of soundtracks and background music in its ad campaigns. The cosmetic brand makes sure that the background music is relevant to the product and brand message theme.

Cultural Relevance and Significance of Maybelline Ads

Maybelline runs various types of marketing and advertisement campaigns for different cultures, regions, and markets. The cosmetic brand makes sure that the background music, artists’ skin tone, ad message, and language are relevant to the targeted customer market and appropriate to the culture. The cultural relevance would help the cosmetic brand to target various segments of the customer market with diverse messages in multiple languages.

Celebrity and Brand Ambassadors of Maybelline

Maybelline collaborates with various celebrities and brand ambassadors for the promotion of its cosmetics and makeup products. The influencers and celebrities have a strong database of customers and a fan-following network. Their brand endorsement would help the cosmetic brand to amplify its market reach and network. Some of the main brand ambassadors of Maybelline are as follows;

• Shay Mitchell
• Peggy Gou
• Storm Reid
• Gigi Hadid

Conclusion: Ad Analysis of Maybelline | Maybelline Ad Campaign Analysis | Maybelline Advertisement Campaign Analysis | Maybelline Campaign Analysis

After an in-depth study of the advertisement analysis of Maybelline; we have realized that Maybelline is the world’s leading cosmetic brand. If you are learning about the ad campaign analysis of Maybelline; then you should keep in mind the abovementioned components of Maybelline’s target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors.