Advertisement Analysis of Surf Excel

Surf Excel is a washing powder product and a subsidiary brand of Unilever. The washing powder brand is operating its business in India, Pakistan, Sri Lanka, Bangladesh, and other South Asian countries except Nepal. Unilever launched the washing power product brand Surf Excel in 1996. Today, we’ll discuss the advertisement analysis of Surf Excel; it focuses on the target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors; as the ad analysis of Surf Excel.

Advertisement Analysis of Surf Excel

Let’s discuss the advertisement analysis of Surf Excel; some of the main components involved in the ad campaign analysis of Surf Excel are as follows;

Target Audience of Surf Excel

The target audience demographic details of Surf Excel in its marketing and advertisement campaigns are as follows;

• Interest: cleanliness, washing detergents, cleaning agents
• Age: 18 to 65 years old
• Gender: men and women
• Education: higher to lower
• Income: higher and stable finances

The demographic details of Surf Excel show that the company’s target audience in its marketing and advertisement campaigns is both men and women. They belong to various age groups and they have a great interest in cleaning products and high-quality washing powders. However, they want a cleaning agent that has the capability to remove any type of spots and make the clothes neat and bright.

Emotional Appeal of Surf Excel Ads

Surf Excel targets a variety of emotions among the target audience through its marketing and advertisement. The washing powder brand focuses on generating the emotions of love, kindness, helping others, empathic attitude, and generosity. Positive, happy, joyful, and motivating emotions would help the washing powder brand to connect and engage with the targeted customer market and connect with them.

Graphics and Visuals of Surf Excel Ads

Surf Excel implements a variety of graphics and visuals in its marketing and advertisement campaigns. Usually, the prominent colors of the company’s ads are blue, white, and orange colors along with many other graphics and visuals depending on the seasonal promotional campaigns. The blue color represents the depth of cleanliness, the white color represents the purity and transparency after cleaning all the clothes, and the orange color represents all types of dirt and spots that need cleaning. The company’s washing powder has the capability to clean all of them.

Message and Language of Surf Excel Ads

Surf Excel employs motivational language to give a positive message to the targeted customer market in its marketing and advertisement campaigns. Some of the popular slogans of Surf Excel are as follows;

• “Daag Ache hain”
• “Jaise bhi daag ho, Surf Excel ha na”
• “Daag to achay hotay hain”
• “Daag ghar pe rahenge”

The motivational language of Surf Excel gives the confident message of the company to the customers. The washing powder brand lets customers know that the steins and dirty spots are good, and the company’s detergent has the capability to remove all of them without leaving anything behind.

Emotions Evoked in Surf Excel Ads

Surf Excel generates and evokes a variety of emotions in its marketing and advertisement campaigns. The washing powder employs the emotional storyline of a young child in its marketing ads, the innocent child has a great spirit of helping others without worrying about their clothes. Helping others would get his clothes dirty, but his mom is confident that she has the Surf Excel to remove any type of steam.

Sound Track of Surf Excel Ads

Surf Excel implements a variety of soundtracks and background music in its marketing and advertisement campaigns. Usually, it comprises of solo, inspiring, and motivational background with various types of festival and season music and voices in the background. However, the right background music immediately attracts the attention of customers and it makes them buy the product and amplify its customer market reach, network, and sales.

Cultural Relevance and Significance of Surf Excel Ads

Surf Excel runs various types of marketing and advertisements relevant to the cultural festivals of the targeted customer market. For instance, the washing powder brand runs Eid theme ads for the Muslims and the Holi theme ad campaigns for the Hindus targeted customers market. Culturally relevant ads would help the company to achieve the market acceptance rate.

Celebrity and Brand Ambassadors of Surf Excel

Surf Excel collaborates with various celebrities and influencers for the promotion of its products. The company hires them as brand ambassadors to reach new segments of the customer market by employing their fan following, market network, and influence.

Conclusion: Ad Analysis of Surf Excel | Surf Excel Ad Campaign Analysis | Surf Excel Advertisement Campaign Analysis | Surf Excel Campaign Analysis

After an in-depth study of the advertisement analysis of Surf Excel; we have realized that Surf Excel is the leading washing powder brand. If you are learning about the ad campaign analysis of Surf Excel; then you should keep in mind the abovementioned components of Surf Excel target audience, emotional appeal, graphics and visuals, message, and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors.