Consumer Analysis of Uniqlo

Uniqlo is a retail chain fashion and clothing Japanese multinational company. The company started its retail fashion business in approximately 1949. The retail fashion brand has established a network of approximately 3747 retail chain stores in various countries across the globe. Today, we’ll discuss the consumer analysis of Uniqlo customer analysis; the existing customer market, the most valuable customers, their needs and preferences; segmentation of customers, buyer persona, customer reviews, and customer journey and lifecycle.

Consumer Analysis of Uniqlo

Let’s discuss the main elements of consumer analysis of Uniqlo customer analysis as follows;

Existing Customers of Uniqlo

Uniqlo has a very large network of users and customers in various countries across the globe. According to an estimate, the retail fashion brand has approximately over 70.2 million monthly active users and visitors of its web platform. Every user spends approximately 3 minutes surfing and scrolling over the platform.

However, Uniqlo ranks at the 420 position in the global market of the world’s leading companies. The retail fashion brand ranks at the 220 position in the global apparel, clothing, and fashion market. It shows the large and massive public and brand influence of the retail brand in the global fashion industry.

Most Valuable Customers of Uniqlo

Uniqlo has a very large network of customers and users in various countries across the globe. The percentage of market share of customers of Uniqlo in various countries is as follows;

• USA 23.88%
• Japan 18.43%
• UK 8.37%
• Korea 6.46%
• Canada 5.65%
• Others 37.21%

The most value customers of Uniqlo are in the US market due to the fact that the US country has the highest customer market share of approximately 23.88%. The second most valuable customers market of the retail fashion and clothing is Japan with the market share of roundabout 18%.

Customer Needs and Preferences of Uniqlo

The needs, demands, and preferences of the Uniqlo customer market are variable due to the unique and diverse requirements of every individual customer. Usually, the common needs and demands of the customers of Uniqlo are affordable fashion, clothing and apparel, unique fashion designs, styles, top quality material, and classic finishing. The retail fashion brand invests a significant amount of capital resources on the market research to become familiar with the needs and wishes of the customers market.

However, precisely knowing the customer market trends, latest fashion designs and styles, and the interests of the customers market would help the company to amplify its customers market reach and satisfy the needs of customers.

Segmentation of Customers of Uniqlo

Uniqlo targets various segments of the customer market with their unique diverse needs and requirements. The percentage of customer market share of Uniqlo in various age groups is as follows;

• 18 to 24 years old: 19% of the customers
• 25 to 34 years old: 31% of the customers
• 35 to 44 years old: 19% of the customers
• 45 to 54 years old: 15% of the customers
• 55 to 65 years old: 9% of the customers

Uniqlo targets various segments of the customers market, but the 25 to 34 years old customer market segment has the highest percentage of market share.

Buyer Persona of Uniqlo

The target audience demographic details of Uniqlo in its marketing campaigns are as follows;

• Age: 18 to 65 years old
• Gender: men and women
• Income: medium to higher
• Social Status: medium and brand awareness
• Interest: clothing, apparel, fashion designs and styles
• Education: medium to higher

The target audience demographic details of Uniqlo allow you to create a buyer persona and customer avatar of the ideal customers. They are both men and women from various age groups and they have a great interest in unique fashion designs and styles at affordable price range. However, they want to express themselves creatively by wearing unique fashion designs and styles.

Customer Reviews and Feedback of Uniqlo

The customer reviews and feedback of Uniqlo on various web platforms is as follows;

• Trustpilot: 1.6star rating out of 3689 customer reviews
• Yelp: 3.3star rating out of 3919 customer reviews
• Sitejabber: 1.3star rating out of 113 customer reviews
• Tripadvisor: 3-star rating out of 2 customer reviews
• Product reviews: 2.1 star rating out of 221customer reviews
• Reviews.io: 1.7star rating out of 199 customer reviews

The customers reviews, star rating, and feedback analysis of Uniqlo show that the company has a mixture of both good and bad reviews. Happy and satisfied customers are sharing positive reviews; the dissatisfied customers are sharing the negative reviews.

Customer Journey and Lifecycle of Uniqlo

The customer journey and lifecycle of Uniqlo starts with running various types of marketing and advertisement campaigns for the promotion of latest products. If the unique designs attract the attention of customers, they would visit brands chain stores to buy its apparel and clothes. However, if the quality of clothing satisfies their quality standards, they would buy it repetitively.

Conclusion: Uniqlo Consumer Analysis | Customer Analysis of Uniqlo |Uniqlo Customer Analysis

After an in-depth study of the consumer analysis of Uniqlo; we have realized that Uniqlo is the world’s leading retail chain Japanese retail fashion brand. If you are learning about the customer analysis of Uniqlo; then you should keep in mind the abovementioned existing customer market, most valuable customers, their needs and preferences; segmentation of customers, buyer persona, customer reviews, and customer journey and lifecycle.