BCG Matrix of Tesla 

Tesla Inc. is the world’s leading electric vehicle manufacturing multinational brand. Martin Eberhard, Marc Tarpenning, Wright, JB Straubel, and Elon Musk founded the electric automotive company in 2003. Nikola Tesla is the source of inspiration behind the naming of the automobile brand. Today, we’ll discuss the BCG matrix of Tesla; it will focus on the four growth rate market share quadrants; stars, cash cows, question marks, and dogs.

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The BCG matrix of Tesla would focus on the four growth rate market share quadrants like stars, question marks, dogs, and cash cows. Here Tesla BCG matrix growth share analysis is as follows;

BCG Matrix of Tesla 

Let’s discuss the four growth rate market share quadrants in the BCG matrix of Tesla, and they’re as follows;

Stars of Tesla

The star quadrant in the Tesla BCG matrix growth rate market share analysis comprises such products and services of the automobile company that has a higher market and higher growth rate. The star products contribute significantly to the sales, revenue, and profitability of the company. However, some of the main star products and services of Tesla are as follows;

I-Model 3 & Y

According to an estimate, the Model 3 and Y are the top-selling electric vehicles of the automobile brand Tesla. They contributed roundabout 96% of all the model sales of the company. Both models have got higher market share and higher growth rates in the electric automobile industry.

II-Electric Vehicles & Clean Energy Products

Approximately 67.2 billion USD comes from the sale of electric automobiles and they contribute significantly to the revenue and profitability of Tesla. The trend of clean energy and environmentally sustainable products is increasing, and they’re contributing to the growth and sale of the company.

III-Innovation

Tesla has earned a worldwide reputation for spreading buzz about its innovative and unique designs. In fact, the automobile brand invested roundabout 3.1 billion US dollars in research and development for launching innovative and creative products and services.

Cash Cows of Tesla

The cash cow quadrant in the Tesla BCG matrix growth rate market share analysis outlines such products and services of the automobile company that have a higher market and lower growth rate. The cash cow products contribute significantly to the sales, revenue, and profitability of the automobile company. However, some of the main cash cow products and services of Tesla are as follows;

I-Power Walls

Tesla Powerwall is a rechargeable lithium-ion battery and energy storage unit for residential purposes. The automobile brand installed roundabout 200,000 powerwalls by 2020 and they dominating the energy storage market. Since its introduction in 2016, powerwall has earned a significant market share with a slower growth rate due to the tough competition.

II-Model X, S

Tesla Model X and S are the top-selling electric vehicles of the company, but their growth rate has reduced by 7% in 2023. They have achieved a significant market share in the electric automobile industry. However, their growth rate is falling due to the competition and shifting interest of customers to the other Model Y and 3, and Cyber Truck.

Question Marks of Tesla

The question mark quadrant in the Tesla BCG matrix growth rate market share analysis includes such products and services of the automobile company that have a lower market and higher growth rate. They have the potential to become the next star products if the company focuses on some areas. However, some of the main question mark products and services of Tesla are as follows;

I-Accessories

According to an estimate, the market share of Tesla accessories and auto spare parts is 3% with an increasing growth rate. The company has a limited market share with a higher growth rate; if the company invests in this area, it has the potential to become the next star product of the company.

III-Solar Energy Storage

The market share of Tesla solar energy storage devices increased by 4.2% in 2022 with the increasing growth rate. They have the potential to become the next star products of the company.

Dogs of Tesla

The dog quadrant in the Tesla BCG matrix growth rate market share analysis consists of such products and services of the automobile company that have a lower market and lower growth rate. Instead of contributing to the revenue and profitability of the company, they consume a lot of capital and operational resources of the automobile brand. However, some of the main dog products and services of Tesla are as follows;

I-Production & Maintenance Complications

Fully customized vehicles based on the requirements of customers may seem cool and a great offer for the company; but the automobile brand Tesla has to deal with a lot of engineering complications. Those production and maintenance complications are consuming significant resources of the company.

Conclusion: Tesla BCG Matrix Growth Share Analysis 

After an in-depth study of the BCG matrix of Tesla; we have realized that Tesla is the world’s leading electric automobile brand with a significant influence. If you are learning about Tesla BCG matrix growth share analysis; then you should keep in mind the abovementioned four quadrants stars, cash cows, dogs, and question marks.