Ansoff Matrix of Apple 

Apple is an American technology multinational company. Steve Jobs, Ronald Wayne, and Steve Wozniak established the tech brand in 1976. Today, we’ll discuss the Ansoff matrix of Apple as an Ansoff matrix company example; four growth matrix strategy quadrants; market penetration, market development, product development, and diversification.

Marketing Penetration Strategic Campaigns of Apple

• Offering premium quality products and services
• Latest technological innovation
• Traditional and digital media channels
• Consistency in branding
• Unique value added products
• Associating Positive content in marketing and promotion
• Creates the feelings of awa, fun, joy, and laughter

Top Selling Markets and Regions of Apple – 2023

• Asia Pacific – 29.6Bn USD
• Japan – 24.2 Bn USD
• China – 72.5 Bn USD
• Europe – 94.2 Bn USD
• USA – 162.5 Bn USD

Latest and Best Selling Collection of Apple – 2023

• Apple TV+ – 75Million
• Apple Music – 88M subscribers
• Watches Apple – 53M
• Airpods Apple – 82M
• Macbook – 26M
• iPods – 61M
• iPhone – 232M
• Apple Services – 22% of total revenue

The Ansoff matrix of Apple would discuss the four growth matrix strategy quadrants of Apple; market penetration, market development, product development, and diversification. Here’s Apple Ansoff matrix company example as follows;

Ansoff Matrix of Apple 

Let’s discuss the four growth matrix strategy quadrants in the Ansoff matrix of Apple as an Ansoff matrix business example; they’re as follows;

Market Penetration Strategy of Apple

The market penetration quadrant in the Apple Ansoff matrix company example as growth matrix strategy has the lowest risk. Here the premium tech brand offers and sells its current products to its existing customer market, and that’s why its risk factor is lower. The market penetration strategic approach would only work in the growing market at the expense of competitors.

I-Products & Sellers

The product portfolio of Apple comprises a wide range of electronics and digital devices and services. The tech brand sells its products and services through various mediums and channels; authentic and authorized sellers, apple retail stores, online stores, 3rd party sellers, and other e-commerce platforms.

II-Discounts

In order to further penetrate the existing market, Apple offers price discounts and charges lower prices on some of its products to the existing customer market.

III-Bundle & Updates

In order to attract the attention of new customers and retain the existing ones; Apple offers accessory bundles and software update packages to its customers.

IV-Partnerships & Sponsorships

Apple develops partnerships and alliances with telecommunication companies to sell its products along with network services. In order to promote Apple products and penetrate the market, the company sponsors tech events and tech exhibitions to target new customers.

Market Development Strategy of Apple

The market development quadrant in the Apple Ansoff matrix company example as the growth matrix strategy has a bit higher risk than the market penetration strategy. It is because here you expand your market and provide a current product portfolio in the new market. However, you don’t know the culture and response of the new market.

I-Global Market

Apple has been expanding its market in various countries across the globe ever since its foundation. The company employs various channels like its own branded retail stores and others to connect with customers and offer its products.

II-Distribution Network

Apple has established a worldwide supply chain and distribution network. It helps the company to expand its market and sell its products in various countries worldwide. The tech brand is increasing its market share with its existing products and services by entering new markets.

Product Development Strategy of Apple

The product development quadrant in the Apple Ansoff matrix company example as growth matrix strategy has higher risk than the market penetration strategic approach. It is because here you launch a new product or service in the existing customer market. You would have to run new marketing and promotional campaigns for the new product and it makes it riskier.

I-Tech Pioneer

Apple is the pioneer brand in the development of unique, innovative, and highly sophisticated tech products and devices in the market. In fact, Apple sets the industry standards for other brands to follow by being the market leader. For instance, Apple recently launched the iPhone 15 Pro Max in 2023 as its latest product with the latest cutting-edge technology and features. It helps the company to earn the trust the confidence of customers with its new products.

Some of the latest innovative products that Apple has recently launched are as follows;

• Mac New HomePod
• Mac Studio
• iPad
• AirPods Pro
• 3 New Apple Watches
• iPhone 15 Pro Max
• iCloud
• MacOS
• iOS
• HomePod
• Apple TV

Diversification Strategy of Apple

The diversification strategy quadrant in the Apple Ansoff matrix company example as growth matrix strategy is the most risky strategy among all three previous approaches. It is because here you launch a new product or service in the new customer market. You won’t know how your new market will react to the new product.

I-New Products in New Markets

Apple has a long history of successfully launching new products and services in new markets across the world. Apple Card, Apple Pay, Apple Watch, iPhone, iPods, and others are some of the top examples of Apple products that the company successfully launched in new markets. In fact, the tech brand has established a well-diversified portfolio comprising of wide range of products and services. The company doesn’t rely on any one of them for its revenue and profitability; rather they all contribute their part.

Conclusion: Apple Ansoff Matrix Growth Matrix Strategy 

After an in-depth study of the Ansoff matrix of Apple; we have realized that Apple is the world’s top tech giant company and premium brand. If you are learning about the Apple Ansoff matrix company example as a growth matrix strategy; then you should keep in mind four quadrants; market penetration, market development, product development, and diversification.