Ansoff Matrix of Dyson 

Dyson is a household appliances and consumer electronics manufacturing Singaporean multinational company. James Dyson founded the company in 1991. Today, we’ll discuss the Ansoff matrix of Dyson as a growth matrix strategy analysis; four quadrants of market penetration, market development, product development, and diversification as Ansoff matrix business example.

Marketing Penetration Strategic Campaigns of Dyson

• Conducting and organizing Dyson Awards
• Premium brand image
• High quality tech household products
• Emphasis on word-of-mouth marketing campaigns
• Influencer marketing
• Collaborating with beauty experts and makeup artists

Top Selling Markets and Geographical Regions of Dyson

• Latin America
• Middle East
• Asia Pacific
• Europe
• America
• Highly profitable in the UK and the USA

Latest and Best Selling Collection of Dyson

• Fancy hair straightner
• Dyson V8 Animal low cost vacuum cleaner
• High quality lights controlled with a mobile application
• Big Ball Multifloor vacuum clear
• V8 Absolute light weight vacuum cleaner
• Dyson V11 Torque Drive cordless vacuum
• Hair dryer
• Magical curling wand
• Air purifier and heater by filtering the air
• V7 Car handheld vacuum cleaner

Ansoff matrix of Dyson would analyze the four growth matrix strategy analysis quadrants; market penetration, market development, product development, and diversification. Here’s the Dyson Ansoff matrix company example as follows;

Ansoff Matrix of Dyson 

Let’s discuss the four growth matrix strategy analysis quadrants in the Ansoff matrix of Dyson as the Ansoff matrix company example; they’re as follows;

Market Penetration Strategy of Dyson

The market penetration quadrant in the Dyson Ansoff matrix business example as growth matrix strategy analysis has the lowest risk level in the growth strategy. It is because here the Singaporean tech and consumer electronics company sells its current products and services in the existing customer market. However, the consumer electronics market is growing, and the market penetration growth strategy is possible.

I-Influencers Marketing

Dyson hires social media influencers to promote its products and services to the end consumers. They have a huge fan following on social media platforms, and promotion through them helps the company approach the new segments of the customer market. It allows the band to further penetrate the market with its existing products and services.

II-Premium Pricing

Dyson has established a premium brand image in the market by charging premium pricing for its products and services. The company focuses on providing quality products, rather than affordable and low-quality products. The premium quality and customer service help the company penetrate the market and approach new customers.

III-Digital & Word of Mouth Marketing

Dyson is successfully implementing digital marketing and word-of-mouth marketing campaigns. The satisfied customers serve as brand ambassadors by referring company’s products in their social circle. However, their reviews and recommendations attract the attention of new customers.

Market Development Strategy of Dyson

The market development quadrant in the Dyson Ansoff matrix business example as growth matrix strategy analysis has a bit higher risk level than the market penetration strategy. It is because here you expand your tech and consumer electronics market and offer your current product portfolio in the new market. However, you don’t know the culture and response of the new market; that’s what makes it riskier.

I-Market Expansion

Dyson is currently operating its business in roundabout 65 countries across the world. The consumer electronics and home appliances brand employs various types of marketing, promotional, and advertising campaigns to expand its market.

II-Affiliate Programs

Dyson offers affiliate programs for affiliate marketers to promote Dyson products and brands on their platform. It allows the company to enter new markets and target new customer segments.

III-Sponsoring Sustainability Awards

Dyson is sponsoring British sustainability awareness in STEM (science, technology, engineering, and mathematics). The sustainability initiative helps the company to enter new markets and attract the attention of sustainability cautious customer market. Environmental-friendly technology and sustainability trends have been increasing significantly worldwide.

Product Development Strategy of Dyson

The product development quadrant in the Dyson Ansoff matrix business example as growth matrix strategy analysis has a higher risk than the market penetration strategy. It is because here you launch a new product service in the tech and consumer electronics line for the existing customer market. You would have to run new marketing and promotional campaigns for the new product and it makes it riskier.

I-R&D

Dyson invests a significant amount of capital resources in research and development for the production of new products and improves the existing products by launching product variants. According to an estimate, Dyson is investing 3.5 billion USD in research to double its product portfolio by 2025.

II-Partnerships

Dyson partners with the world’s leading engineers and universities for the purpose of research, development, and innovation. In fact, the company donates a significant amount of resources for the revolutionary technological development. Ultimately, it helps the company to develop new products and win the market share.

Diversification Strategy of Dyson

The diversification quadrant in the Dyson Ansoff matrix business example as growth matrix strategy analysis has the highest risk rate of growth strategy than all three previous growth strategies. It is because here you launch a new tech and consumer electronics product or service in a new customer market. You won’t know how your new market will react to the new items.

I-Horizontal Diversification

Dyson is expanding its product portfolio and market to approach new customers and increase sales, revenue, and profitability. In order to reach its goals and objectives, the tech brand is sponsoring the latest technology to gain a competitive edge in the market. The company has successfully done so in the past, and it plans to do the same in the future.

Conclusion: Dyson Ansoff Matrix Company Example |Growth Matrix Strategy Analysis 

After an in-depth study of the Ansoff matrix of Dyson; we have realized that Dyson is the world’s leading tech and home appliance multinational brand. If you are learning about the Dyson Ansoff matrix company example; then you should keep in mind the abovementioned growth matrix strategy analysis quadrants; market penetration, market development, product development, and diversification strategy.