BCG Matrix of Pfizer

Pfizer is an American pharmaceutical and biotech multinational corporation. Charles Pfizer and Charles F. Erhart established the pharmaceutical company in 1849. Today, we’ll discuss the BCG matrix of Pfizer; four growth matrices share analysis example quadrants; stars, cash cows, question marks, and dogs of pharmaceutical brand as BCG matrix Example Company.

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The BCG matrix of Pfizer would focus on the four growth-share matrix analysis examples of quadrants; stars, cash cows, question marks, and dog. Here’s Pfizer BCG matrix analysis Example Company as follows;

BCG Matrix of Pfizer

Let’s discuss the four growth-share matrix analysis quadrants of the BCG matrix of Pfizer as the BCG matrix example company; they’re as follows;

Stars of Pfizer

The star quadrant in the Pfizer BCG matrix analysis example comprises such products and services that have higher market share and higher growth rates. They contribute significantly to the revenue, sales, and profitability of the pharmaceutical brand. However, some of the main star products and services of the biotech and pharmaceutical company as follows;

I-Heart Problem Medicine  

Vyndamax and Vyndaqel are the star medicines of the pharmaceutical brand Pfizer that help patients with heart problems under the condition of ATTR-CM. It has earned a significant market share and growth rate by contributing 2 billion USD to the company’s revenue in 2023. The higher market share and increasing growth make Vyndamax the star product of the pharmaceutical company.

II-Breast Cancer Medicine

Ibrance is the other star medicine of the pharmaceutical brand Pfizer that helps breast cancer patients. It has earned a significant market share and growth rate by contributing 4 billion USD to the company’s revenue in 2022. The higher market share and increasing growth make Ibrance the star product of the pharmaceutical company.

III-Children Pneumonia Vaccine

Prevnar 13 is the other star medicine of the pharmaceutical brand Pfizer that helps patients or children with pneumonia. It has earned a significant market share and growth rate by contributing 5.8 billion USD to the company’s revenue in 2021. The higher market share and increasing growth make Prevnar 13 the star product of the pharmaceutical company.

IV-Joints Pain Inflammation Disease Medicine

Xeljanz is the other star medicine of the pharmaceutical brand Pfizer that helps Psoriatic Arthritis and Rheumatoid Arthritis patients. It has earned a significant market share and growth rate by contributing 3 billion USD to the company’s revenue in 2022. The higher market share and increasing growth make Xeljanz the star product of the pharmaceutical company.

Cash Cows of Pfizer

The cash cows quadrant in the Pfizer BCG matrix analysis example consists of such medical products and services that have higher market share and slower growth rates. They contribute significantly to the revenue, sales, and profitability of the pharmaceutical brand. However, some of the main cash cow goods and services of the biotech and pharmaceutical company as follows;

I-Antidepressants

Zoloft and Sertraline are the cash cow antidepressant medicines of the pharmaceutical brand Pfizer that help depression patients. It has earned a significant market share at a slower rate by generating 1.1 billion USD to the company’s revenue in 2021. The higher market share and slower growth rate due to tough competition and market saturation; make Zoloft and Sertraline the cash cow products of the pharmaceutical company.

II-Neuropathic and Epilepsy Drugs

Pregabalin and Lyrica are the cash cow neuropathic and epilepsy pain medicines of the pharmaceutical brand Pfizer that help epilepsy patients. It has earned a significant market share at a slower rate by generating 1.3 billion USD to the company’s revenue in 2021. The higher market share and slower growth rate due to tough competition and market saturation; make Pregabalin and Lyrica the cash cow products of the pharmaceutical company.

III-Cholesterol Reducing Medicines

 Atorvastatin and Lipitor are the cash cow cholesterol-reducing medicines of the pharmaceutical brand Pfizer that help high cholesterol patients. It has earned a significant market share at a slower rate by generating 1.7 billion USD to the company’s revenue in 2021. The higher market share and slower growth rate due to tough competition and market saturation; make Liitor and Atorvastatin the cash cow products of the pharmaceutical company.

Question Marks of Pfizer

The question mark quadrant in the Pfizer BCG matrix analysis example includes such medical products and services that have lower market share and higher growth rates. They have the potential to contribute to the revenue, sales, and profitability of the pharmaceutical brand. However, some of the main questions mark products and services of the biotech and pharmaceutical companies as follows;

I-Comirnaty Vaccines

Comirnaty is a question mark medicine of the pharmaceutical brand Pfizer that helps COVID patients. It has earned limited market share with the higher growth rate due to the prevailing pandemic crisis. The limited market share and higher growth rate make the commercial vaccine the question mark product of the pharmaceutical company.

II-ATTR Amyloidosis Medicines

Vyndaqel is the other question mark medicine of the pharmaceutical brand Pfizer that helps heart problem patients under the condition of ATTR amyloidosis. It has earned limited market share with the increasing growth rate by generating 769 million USD to the company’s revenue in 2022. The limited market share and higher growth rate make ATTR amyloidosis medicine the question mark product of the pharmaceutical company.

Dogs of Pfizer

The dog quadrant in the Pfizer BCG matrix analysis example outlines such medical products and services that have lower market share and lower growth rates. They don’t contribute to the revenue, sales, and profitability of the pharmaceutical brand; instead, they consume a lot of capital resources of the company. However, some of the main dog products and services of the biotech and pharmaceutical companies are as follows;

I-Broad-spectrum Antibiotics

Trovan is a dog quadrant broad-spectrum antibiotic medicine of the pharmaceutical brand Pfizer that helps patients with particular types of infections. It has earned a limited market share of 5% with a decreasing growth rate of 20% by generating 50 million USD to the company’s revenue in 2022. The limited market share and reduced growth rate make Trovan the dog product of the pharmaceutical company.

II-Panic Disorder Medicine or Tranquilizer

Xanax XR is a dog quadrant tranquilizer medicine of the pharmaceutical brand Pfizer that is used to help patients with anxiety and panic attacks. It earned a limited market share of 8% with a decreasing growth rate of 11% by generating 395 million USD to the company’s revenue in 2021. The limited market share and reduced growth rate made Xanax the dog product of the pharmaceutical company.

III-Quit Smoking or Nicotine Addiction Medicine

Chantix is a dog quadrant nicotine addiction medicine of the pharmaceutical brand Pfizer that is used to help patients with nicotine addiction. It earned a limited market share of 15% with a decreasing growth rate of 8% by generating 644 million USD to the company’s revenue in 2021. The limited market share and reduced growth rate made Chantix the dog product of the pharmaceutical company.

Conclusion: Pfizer BCG Matrix Example Company | BCG Matrix Growth-Share Matrix Analysis 

After an in-depth study of the BCG matrix of Pfizer; we have realized that Pfizer is the world’s leading biotech and pharmaceutical brand. If you are learning about the Pfizer BCG matrix example company; then you should keep in mind the abovementioned four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs.