BCG Matrix of Airbnb

Airbnb is an online rental lodging and homestay experience providing American multinational company. Nathan Blecharczyk, Brian Chesky, and Joe Gebbia launched the online rental lodging service providing business initiative. Today, we’ll discuss the BCG matrix of Airbnb; four growth matrices share analysis example quadrants; stars, cash cows, question marks, and dogs of consumer good brand as BCG matrix Example Company.

Unique Product and Brand Features of Airbnb

• Real and origital accommodation relevant to user taste and preferences
• Personalized customer experience
• Completely different from traditional hotel service
• Variety of accommodation options for visitors and travelers
• Promoting shared economy without involving legalities and regulations
• Convenient and cheap accommodation options for visitors
• Mid stay cleaning
• Pet friendly property
• Luxury comfort
• Theme based vacation rental

Best Selling City Listing Market Share of Airbnb – highest annual orders

• Madrid, Spain – 1290388
• Sao Pola, Brazil – 1293166
• St. Petersberg, Russia – 1353176
• Shanghai, China – 1379367
• Kissimme, Florida – 1566803
• Mexico City, Mexico – 1627365
• Rome, Italy – 1718182
• Paris, France – 2069668
• New York City, New York – 2079105
• London, UK – 2311389

Top Items with Increasing Growth Rate of Airbnb

• Barbie and Ken Malibu dream house
• Movie theater space
• Harry Potter fictional space
• Treehouse
• Castles
• Missle bunker
• The hobbit hole
• Wee nook
• Future flying sucers

The BCG matrix of Airbnb would focus on the four growth-share matrix analysis examples of quadrants; stars, cash cows, question marks, and dog. Here’s Airbnb BCG matrix analysis Example Company as follows;

BCG Matrix of Airbnb

Let’s discuss the four growth-share matrix analysis quadrants of the BCG matrix of Airbnb as the BCG matrix example company; they’re as follows;

Stars of Airbnb

The star quadrant in the Airbnb BCG matrix analysis example comprises such online rental lodging services that have higher market share and higher growth rates. They contribute significantly to the revenue, sales, and profitability of the online rental lodging service provider brand. However, some of the main star online rental lodging services in the growth-share matrix analysis example as follows;

I-HotelTonight

The HotelTonight is the star product and brand of the online rental lodging service providing company Airbnb. It has earned a significant market share with an annual revenue growth rate of 112% with a gross booking value of 22 million USD in 2022. The higher market share and increasing growth rate make HotelTonight the star brand of the company.

II-Luxe Airbnb

Luxe Airbnb is the other star product and brand of the online rental lodging service providing company Airbnb. It has earned a significant market share with an increasing growth rate by generating 210 million USD to the company’s revenue in 2022. The higher market share and increasing growth rate make Luxe Airbnb the star brand of the company.

III-Experiences Airbnb

Experiences Airbnb is the other star product and brand of the online rental lodging service providing company Airbnb. It has earned a significant market share of 17% of total revenue with an increasing growth rate by generating 1.2 billion USD to the company’s revenue in 2022. The higher market share and increasing growth rate make Experiences Airbnb the star brand of the company.

Cash Cows of Airbnb

The cash cows quadrant in the Airbnb BCG matrix analysis example consists of such online rental lodging services that have higher market share and slower growth rates. They contribute significantly to the revenue, sales, and profitability of the online rental lodging service provider brand. However, some of the main cash cow online rental lodging services in the growth-share matrix analysis examples as follows;

I-Plus Airbnb

Plus Airbnb is the cash cow product and brand of the online rental lodging service providing company Airbnb. It has earned a significant market share with a slower growth rate by contributing 175 million USD to the company’s revenue in 2022. The higher market share and slower growth rate make Plus Airbnb the cash cow brand of the company.

II-North America Property Listing

The property listings in the North American market are the cash cow product and brand of the online rental lodging service providing company Airbnb. It has earned a significant market share with a slower growth rate by contributing 4.2 billion USD to the company’s revenue in 2022. The higher market share and slower growth rate make Airbnb property listings in North America the cash cow product or brand of the company.

III-EMEA Property Listing

The property listings in the EMEA (Europe, Middle East, and Africa) market are the cash cow product and brand of the online rental lodging service providing company Airbnb. It has earned a significant market share with a slower growth rate by contributing 2.9 billion USD to the company’s revenue in 2022. The higher market share and slower growth rate make Airbnb property listings in the EMEA market the cash cow product or brand of the company.

Question Marks of Airbnb

The question mark quadrant in the Airbnb BCG matrix analysis example includes such online rental lodging services that have lower market share and higher growth rates. They have the potential to contribute to the revenue, sales, and profitability of the online rental lodging service provider brand. However, some of the main questions mark online rental lodging services in the growth-share matrix analysis example as follows;

I-Airbnb India Property Listings

The property listings in the Indian market are the question mark quadrant product and brand of the online rental lodging service providing company Airbnb. It has earned a limited market share with an increasing growth rate by contributing 920 million USD to the company’s revenue in 2022. The limited market share and increasing growth rate make Airbnb property listings in India the question mark product or brand of the company.

Dogs of Airbnb

The dog quadrant in the Airbnb BCG matrix analysis example outlines such online rental lodging services that have lower market share and lower growth rates. They don’t contribute to the revenue, sales, and profitability of the online rental lodging brand; instead, they consume a lot of capital resources of the company. However, some of the main online rental lodging services in the growth-share matrix analysis examples are as follows;

I-Airbnb For Work

The Airbnb for Work is the dog quadrant product and brand of the online rental lodging service providing company Airbnb. It has a limited market share with a decreasing growth rate. The limited market share and decreasing growth rate make Airbnb for Work the dog product or brand of the company.

II-Airbnb China Property Listings

The property listings in the Chinese market are the dog quadrant product and brand of the online rental lodging service providing company Airbnb. It has a limited market share with a decreasing growth rate, the stopped its listings in 2022 after 2.5 years of lockdown. The limited market share and decreasing growth rate make Airbnb property listings in China the dog quadrant product or brand of the company.

Conclusion: Airbnb BCG Matrix Example Company |BCG Matrix Growth-Share Matrix Analysis 

After an in-depth study of the BCG matrix of Airbnb; we have realized that Airbnb is the world’s leading online rental lodging service providing company. If you are learning about the Airbnb BCG matrix example company; then you should keep in mind the abovementioned four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs.