BCG Matrix of Lenovo

Lenovo Group Limited is a consumer electronics, software, and technology Chinese-American multinational corporation. Danny Lui and Lui Chuanzhi founded the computer hardware and consumer electronics company in 1984. Today, we’ll discuss the BCG matrix of Lenovo; it will focus on the four quadrants of the growth-share matrix analysis comprising; stars, cash cows, question marks, and dogs as BCG matrix Example Company.

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The BCG matrix of Lenovo would focus on the four growth-share matrix analysis examples of quadrants; stars, cash cows, question marks, and dog. Here’s Lenovo BCG matrix analysis Example Company as follows;

BCG Matrix of Lenovo

Let’s discuss the four growth-share matrix analysis quadrants of the BCG matrix of Lenovo as the BCG matrix example company; they’re as follows;

Stars of Lenovo

The star quadrant in the LENOVO BCG matrix growth share analysis comprises those products and services that have higher market share and higher growth rates. The star products and services contribute significantly to the sales, revenue, and profitability of the technology company. However, some of the star tech and digital products and services of LENOVO are as follows;

I-Infrastructure Solution Group (ISG)

The infrastructure solution group (ISG) is the star product and services of the tech company Lenovo. It comprises of following products and services;

• High-performance computing (HPC)
• Server
• Software
• Cloud Storage

They have earned a higher market share of 25% in the Gulf region and a higher growth rate by contributing 1.9 billion USD to the company’s revenue in 2023. The higher market share and higher growth rate make the ISG segment the star product and service of the company.

II-Solution and Service Group (SSG)

The solution and service group (SSG) is the star product and services of the tech company Lenovo. It comprises of following products and services;

• Sustainability services
• Digital workplace
• SaaS
• Hybrid cloud

They have earned a higher market share of 21% and a higher growth rate of 17% by contributing 1.7 billion USD to the company’s revenue in 2023. The higher market share and higher growth rate make the SSG segment the star product and service of the company.

Cash Cows of Lenovo

The cash cow quadrant in the LENOVO BCG matrix growth share analysis consists of such products and services that have higher market share and limited growth rates. The cash cow services have reached the maturity stage and generate significant revenue and profitability for the tech company. However, some of the main tech and digital products and services of LENOVO are as follows;

I-PC (Personal Computers)

The PC (personal computers) is the cash cow product of the tech company Lenovo. The PC segment has earned a higher market share of 25.1% in the global market with a bit slower growth rate of -4% by contributing 10.3 billion USD to the company’s revenue in 2023. The higher market share and slower growth rate make the PC segment the cash cow product and service of the company.

II-Smartphone

The Smartphone segment is the cash cow product and service of the tech company Lenovo. The Smartphone segment has earned a significant market share of 4% of both Motorola and Lenovo in the global market with a bit slower growth rate. The higher market share and slower growth rate make the Smartphone segment the cash cow product and service of the company.

Question Marks of Lenovo

The question mark quadrant in the LENOVO BCG matrix growth share analysis outlines such products and services that have lower market share and higher growth rates. The question mark products and services have the potential to become next-star items if the technology company fixes some of the areas. However, some of the main tech and digital products and services are as follows;

I-AI (Artificial Intelligence)

The AI is the question mark quadrant product and service of the tech company Lenovo. The AI segment has a limited market share in the global market with a higher potential of growth rate by contributing 2 billion USD to the company’s revenue in 2023. The limited market share and higher growth rate make the AI segment the question mark quadrant product and service of the company.

II-Cloud Computing

Cloud Computing is the question mark quadrant product and service of the tech company Lenovo. The cloud computing segment has a limited market share in the global market with a higher potential of growth rate. The limited market share and higher growth rate make the cloud computing segment the question mark quadrant product and service of the company.

Dogs of Lenovo

The dog quadrant in the LENOVO BCG matrix growth share analysis consists of such products and services that have lower market share and lower growth rates. Instead of generating revenue and profit; they consume a lot of resources and profitability of the tech brand. Some of the main tech and digital products and services of LENOVO are as follows;

I-Lenovo Monitors

The computer monitors are the dog quadrant product and service of the tech company Lenovo. The computer monitor segment became outdated technology replaced by LCD and LED screen technology. That’s why the company stopped manufacturing them. The limited market share and limited growth rate make the computer monitor segment the dog quadrant product and service of the company.

Conclusion: Lenovo BCG Matrix Example Company |BCG Growth-Share Matrix Analysis 

After an in-depth study of the BCG matrix of Lenovo; we have realized that Lenovo is the world’s leading Chinese-American tech giant multinational corporation. If you are learning about the Lenovo BCG matrix company example; then you should keep in mind the abovementioned four growth share matrix analysis quadrants; stars, cash cows, question marks, and dogs.