Advertisement Analysis of Fenty Beauty

Fenty Beauty is an American multinational beauty and cosmetics brand. Robyn Rihanna Fenty founded the beauty and cosmetic brand in 2017. The company offers customers a wide variety of skin tones and shades. Today, we’ll discuss the advertisement analysis of the Fenty Beauty Campaign Analysis; it focuses on the target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors; as the ad analysis of Fenty Beauty.

Advertisement Analysis of Fenty Beauty

Let’s discuss the advertisement analysis of Fenty Beauty; some of the main components involved in the ad campaign analysis of Fenty Beauty Campaign Analysis are as follows;

Target Audience of Fenty Beauty

The target audience demographic details of Fenty Beauty in its marketing and advertisement campaign are as follows;

• Interest: beauty, cosmetics, makeup
• Age: 18 to 65 years old
• Gender: men and women
• Income: high and financially well-off
• Education: fashion awareness
• Social Status: higher

The demographic details of Fenty Beauty show that the company’s target audience in its marketing and advertisement campaigns is both men and women. They belong to various age groups and they have a great interest in beauty, cosmetics, and makeup products and items to improve their physical appearance. However, they want to express themselves creatively by wearing makeup that is relevant to their skin tone and color shade.

Emotional Appeal of Fenty Beauty Ads

Fenty Beauty targets a variety of emotions among its target audience through marketing and advertisement. The cosmetic brand launched the inclusive marketing campaign by offering 50 shades ranging from lightest skin tone to the darkest skin tone. However, the inclusive marketing campaign allowed the company to target all women of every skin color and shade. The cosmetic company improved the horizon and scope of beauty by including everyone, and it helped the company to emotionally connect with everyone.

Graphics and Visuals of Fenty Beauty Ads

Fenty Beauty implements a variety of graphics, colors, and visuals in its marketing and advertisement campaigns. The cosmetics brand focuses on making sure that all of its marketing ads are unique in terms of graphics and color scheme. However, it helps the company to immediately attract the attention of targeted customers with unique colors and graphics. The unique graphics and visuals would help the company to maintain the element of surprising customers with the sense of awe.

Message and Language of Fenty Beauty Ads

Fenty Beauty employs inclusive language to give an uplifting and inspiring message to the targeted customer market. The popular slogan and tagline of Fenty Beauty in its marketing and advertisement campaigns are as follows;

• “Beauty For All”
• “Show, Don’t Tell”

The inclusive language in its marketing and advertisement campaigns would help the company to give the motivational and inspiring message to the targeted customers. Fenty Beauty has expanded the definition and concept of beauty through its “beauty for all” tagline. It helped the cosmetic brand to connect with the targeted customer market.

Emotions Evoked in Fenty Beauty Ads

Fenty Beauty generates a variety of emotions among its target audience through its marketing and advertisement campaigns. The cosmetic brand focuses on developing the emotions of beauty for all, inclusiveness, motivation, and inspiring, uplifting, and others. The uplifting emotions would help the cosmetic brand to emotionally connect with the targeted customer market and amplify its customer market reach.

Sound Track of Fenty Beauty Ads

Fenty Beauty implements a variety of sound tracks and background music in its marketing and advertisement campaigns. The cosmetic brand is well-aware of the significance of background music in generating the right type of emotions and attracting the attention of customers. Usually, the beauty brand employs the upbeat, speedy, and hiphop music in its marketing ads to attract the attention of customers.

Cultural Relevance and Significance of Fenty Beauty Ads

Fenty Beauty is operating its business in roundabout 50 countries across the globe. The cosmetic brand makes sure to include all colors and shades of women in its marketing ads to become inclusive. However, it allows the company to target various segments of the customer market and amplify its customer’s market reach, network, and sales.

Celebrity and Brand Ambassadors of Fenty Beauty

Fenty Beauty collaborates with various celebrities, influencers, and makeup artists and hire them as brand ambassadors. They have a huge fan following and a very large market network, and their brand endorsement would help them to amplify its customers market reach, network, and sales.

Conclusion: Ad Analysis of Fenty Beauty | Fenty Beauty Ad Campaign Analysis | Fenty Beauty Advertisement Campaign Analysis | Fenty Beauty Campaign Analysis

After an in-depth study of the advertisement analysis of Fenty Beauty; we have realized that Fenty Beauty is the leading beauty and cosmetic brand. If you are learning about the ad campaign analysis of Fenty Beauty; then you should keep in mind the abovementioned components of Fenty Beauty’s target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors.