Advertisement Analysis of Sunsilk

Sunsilk is a haircare British multinational company produced by Unilever. The haircare brand started its business in 1954. The company operates its business operations in approximately 50 countries across the globe. Today, we’ll discuss the advertisement analysis of Sunsilk; it focuses on the target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors; as the ad analysis of Sunsilk.

Advertisement Analysis of Sunsilk

Let’s discuss the advertisement analysis of Sunsilk; some of the main components involved in the ad campaign analysis of Sunsilk are as follows;

Target Audience of Sunsilk

The target audience demographic details of Sunsilk are as follows;

• Interest: haircare, hair growth, and shining hairs
• Age: 18 to 65 years
• Gender: men and women
• Social Status: Middle-class and upper middle class
• Price: affordable price range

The target audience demographic analysis shows that the ideal customers of Sunsilk are both men and women from various age groups. They belong to the middle and upper middle class and they are looking for an affordable solution for their hairs. While launching the advertisement campaign, Sunsilk carefully targets the right audience and the ideal customers of its products and haircare product solutions.

Emotional Appeal of Sunsilk Ads

Sunsilk launches various types of straight hair marketing and advertisement campaigns on various media channels. The haircare brand collaborates and coordinates with various influencers and invites them to share their creative ideas and thoughts for straight hair without revealing its product. However, such collaborative campaigns and contests would help the company to emotionally connect with the target audience. The haircare brand develops emotional appeal in them about shining and straightening their hair.

Sunsilk shows and highlights the story of a young and shy girl, and how she manages to build her confidence level with shining and straight hairs. This storyline would help the company to create emotions and desires in the target audience.

Graphics and Visuals of Sunsilk Ads

Sunsilk employs multiple types of graphics and visuals in its photographic and video marketing and advertisement campaigns. The objective of using exciting, bright, and sharp colors and visuals is to immediately attract the attention of the target audience. Most importantly, they help the haircare brand to differentiate itself from the other competitive brands on the shelves. The unique color combination of Sunsilk is easily memorable by the customers.

Message and Language of Sunsilk Ads

Some of the main brand slogans and tag lines of Sunsilk for its marketing and advertisement campaigns are as follows;

• Hair on = Life on
• Life can’t wait
• All you need is Sunsilk
• Hair tales
• The girl with the sun in her hairs
• Duniya main chaao all the time

The key message from the marketing, advertisement, and promotional campaign focuses on hair growth, strength, shining, and straightening. Sunsilk employs positive and optimistic language to boost the morale and confidence level of its target audience. For instance, the haircare shows the story young girl and how she beats all the odds and challenges in various situations and circumstances by highlighting her hair.

Emotions Evoked in Sunsilk Ads

Sunsilk evokes the emotions of excitement, and enthusiasm, boosting morale and confidence levels among its target audience through its marketing and advertisement campaigns. The targeted customers buy the shampoo of Sunsilk with high hopes and expectations that the company’s product will strengthen, smoothen, and straighten their hair.

Sound Track of Sunsilk Ads

Sunsilk employs inspirational, exciting, and high-beat background music and soundtrack in its marketing, advertisement, and promotional campaigns. The exciting and inspirational background music would develop the feelings and emotions of optimism, hope, and energy. However, it makes them feel that they could face all types of challenges and issues.

Cultural Relevance and Significance of Sunsilk Ads

Sunsilk runs different types of marketing and advertisement campaigns in various regions, countries, and markets across the globe. The shampoo and hair care brand makes sure that its ads are culturally relevant and employ the right language.

Celebrity and Brand Ambassadors of Sunsilk

Sunsilk collaborates and coordinates with various influencers, celebrities, public figures, and fashion icons. In fact, the company hires them as brand ambassadors to promote and advertise their brand. Since they have a massive public following network their brand endorsement would help the company to approach various segments of the customer market. However, some of the main brand ambassadors of Sunsilk are as follows;

• Kathryn Bernardo
• Sarah Geronimo
• Raisa Andriana
• Isyana Sarasvati
• Humaima Abbasi

Conclusion: Ad Analysis of Sunsilk | Sunsilk Ad Campaign Analysis | Sunsilk Advertisement Campaign Analysis | Sunsilk Campaign Analysis

After an in-depth study of the advertisement analysis of Sunsilk; we have realized that Sunsilk is the world’s leading shampoo and hair care brand. If you are learning about the ad campaign analysis of Sunsilk; then you should keep in mind the abovementioned components of Sunsilk’s target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors.