Ansoff Matrix of Kellogg’s Company 

Kellogg’s Company or Kellanova is a food and snacks manufacturing American multinational company. Will Keith Kellogg founded the food and cereal company in 1906. Today, we’ll discuss the Ansoff matrix of Kellogg or Kellanova; its four growth matrix strategy analysis quadrants; market penetration, product market development, and diversification strategy of the Ansoff matrix business example.

Elements of Marketing Penetration Strategic Campaigns of Kellogg’s

• Limited time offer on the particular cultural events
• Discounts and coupons
• Premium and prizes in cereal boxes
• Sponsoring sports events and Olympic Games
• Employing mascots to attract the attention of kids

Top Selling Markets and Geophical Regions of Kellogg’s (Growth Rate)

• USA
• UK
• Mexico
• Canada
• Europe – 8%
• Latin America – 6%
• Asia, Middle East, Afirca – 17%

Latest and Best Collection Offers of Kellogg’s

• Corn flakes
• Ready-to-eat cereal
• Crunchy Granola bowl
• Nuts and seeds
• Strawberries
• Yogurt
• Cocoa Krispies
• Bear naked granola
• Baby shark cereal
• Chocos duo
• Caramel chocos

The Ansoff matrix of Kellogg or Kellanova would analyze the four growth matrix strategy analysis quadrants; market penetration, product development, market development, and diversification strategy. Here’s the Kellogg Ansoff matrix company example as follows;

Ansoff Matrix of Kellogg’s Company 

Let’s discuss the four growth matrix strategy analysis quadrants of the Ansoff matrix of Kellogg’s Company as Ansoff matrix company example; they’re as follows;

Market Penetration Strategy of Kellogg’s Company

The market penetration growth strategy quadrant in the Kellogg Ansoff matrix business example as growth matrix strategy has the lowest risk. It is because here the food and snacks brand sells its current products and services in the existing customer market. However, the food and snacks market is growing, and the market penetration growth strategy is possible.

I-Marketing

According to an estimate, Kellogg invested approximately 756 million USD in 2022 on marketing and advertisement. The food and snacks brand employs various media channels, and digital and social media platforms for the promotion of its existing food items. It helps the brand to further penetrate the existing customer market and increase its sales.

II-Sponsorships

Kellogg sponsors various mega sporting events like Motorsports racing and the Olympic Games. They allow the company to approach the new segments of the customer market. Along with sponsorships of mega sporting events, Kellogg also sponsors sporting celebrities like Mike Schultz, Meghan Duggan, Kelly Clark, and Nathan Chen. They have a huge fan following, and their shout-out increases company’s sales.

III-Variety of Food & Snacks

Kellogg offers a wide range of food and snacks to the existing customer market; kids, adults, and family. The food variety in every category helps the company target a wide range of customers. However, it ensures them that they would find their favorite food and snacks from the company’s portfolio.

IV-Online Store & Home Delivery Service

In order to keep up with the demands of digital customers, Kellogg has set up an online store to help customers place their orders online. The food brand partnered up with various local delivery service providers, they make sure to deliver the company’s products to the customers.

Market Development Strategy of Kellogg’s Company

The market development growth strategy quadrant in the Kellanova Ansoff matrix business example as the growth matrix strategy has a bit higher risk than the market penetration strategy. It is because here you expand your market and offer your existing food and snacks product portfolio in the new market. However, you don’t know the culture and response of the new market; that’s what makes it riskier.

I-Global Market

According to an estimate, Kellogg is operating its food and snacks business in over 180 countries across the globe. The food brand has established food manufacturing factories in different countries; Chicago, Dublin, Shanghai, Queretaro City, and others. The object is to produce the food and snacks locally and offer it to the local regional market.

II-Subsidiary Brands

In order to strengthen the company’s branding position in the international market; Kellogg offers its food and snack products under different brand names in various markets. Some of the main subsidiary brands of Kellogg are as follows;

• Coco Pops
• Frosties
• Rice Krispies
• Corn Flakes
• Cheez-it
• Eggo
• Pringles
• Rice Krispies Treats

Product Development Strategy of Kellogg’s Company

The product development growth strategy quadrant in the Kellogg Ansoff matrix business example as the growth matrix strategy has higher risk than the market penetration strategy. It is because here you launch a new product in the food and snacks menu in the existing customer market. You would have to run new marketing and promotional campaigns for the new food product and that’s what makes it riskier.

I-Health Food

The objective of Kellogg’s is to provide healthy and full of nutrients food and snack items to children, adults, and families in their meals. Building a healthy food portfolio allowed the company to establish a very large database of loyal customers. However, the food brand keeps expanding its portfolio over the years by launching new product variants for customers.

II-Food and Snacks Variants

In order to stabilize Kellogg’s position in the market, the food brand introduces new product variants of the existing food items to offer variety to the customers. Some of the product variants of Kellogg are as follows;

• Strawberry Puree Corn Flakes
• Real Honey Corn Flakes
• Almond and Real Honey Corn Flakes
• Granola Chocolate & Almond Crunchy

Diversification Strategy of Kellogg’s Company

The diversification quadrant in the Kellanova Ansoff matrix business example as growth matrix strategy is the most risk growth strategy than all three previous growth strategies. It is because here you launch a new food and snacks product or service in a new customer market. You won’t know how your new market will react to the new product or food items.

I-Horizontal Diversification

Kellogg has been introducing new food and snack items and food variants in new regional markets across the globe. The strong brand name and image allowed the company to successfully launch new products in new markets across the globe.

Conclusion: Kellogg Ansoff Matrix Company Example |Kellanova Growth Matrix Strategy Analysis 

After an in-depth study of the Ansoff matrix of Kellogg’s company; we have realized that Kellogg is the world’s leading food and snacks brand. If you are learning about the Kellogg Ansoff matrix company example; then you should keep in mind the abovementioned four growth matrix strategy analysis quadrants; market penetration, product development, market development, and diversification.