BCG Matrix of Apollo Hospitals 

Apollo Hospitals Enterprise Limited is a healthcare service-providing Indian multinational company. Prathap C. Reddy founded the healthcare company in 1983. Today, we’ll discuss the BCG matrix of Apollo Hospitals; it will focus on four quadrants of market share and growth rate elements like; stars, cash cows, question marks, and dogs.

Unique Product and Brand Features of Apollo Hospital

• Diagnostic services
• Technology-based innovative and creative services for life-saving treatment
• DNA+ genome analysis to evaluate the genetic profile of the patients
• Physical examination and consultation with professional healthcare doctors and staff
• Trained equipment and advanced testing equipment
• Patient follow up services after treatment

Best Selling Categories and Brands Market Share of Apollo Hospital

• Diagnostics and healthcare services – 12311 million INR (7.4%)
• Pharmacy distribution and digital health – 67045 million INR (40.04%)
• Healthcare services – 87431 million INR (52.5%)
• Inter segment – -709 million INR (-0.4%)
• Other services – 47 million INR

Top Items with Increasing Growth Rate of Apollo Hospital

• Home care services
• Diagnostic services
• Pharmacy and drug distribution
• Hospitals
• Consultation services
• Telephone health service
• Online patient meeting services

The BCG matrix of Apollo Hospitals would focus on the four quadrants of market share and growth rate elements in terms of stars, cash cows, question marks, and dogs.

• Star products mean a high market share and a high growth rate
• Cash Cow products and services mean high market share and low growth rate
• Question mark areas mean low market share and high growth rate
• Dogs mean low market share and low growth rate for the company

Here’s Apollo Hospitals BCG matrix growth share analysis example as follows;

BCG Matrix of Apollo Hospitals 

Let’s the four main growth share analysis elements in the BCG matrix of Apollo Hospitals are as follows;

Starts of Apollo Hospitals

The star quadrants in Apollo Hospitals BCG matrix growth share analysis comprise those products and services that have a higher market share and growth rate. It consists of high-selling products and services that contribute significantly to the profitability of the company.

I-Pharmacy

According to an estimate, pharmacies of Apollo Hospitals contribute roundabout 41-52% of the total revenue and profitability of the company. The growth rate of the company’s pharmacy is very high, and it would help the company to become profitable after taxes.

Cash Cows of Apollo Hospitals

The cash cow quadrants in Apollo Hospitals BCG matrix growth share analysis comprise those products and services that have a higher market share and lower growth rate. They contribute significantly to the revenue and profitability of the company, and they allow the healthcare company to cover its expenses with it.

I-Hospitals

According to an estimate, the market capital of Apollo Hospitals was 9.1 billion USD in 2023. The network of Apollo’s hospitals has a high market share across India and other countries; and a slower growth rate due to the tough competitive environment and legal infrastructure and protocols.

II-Primary Care Units

The primary care units of Apollo Hospitals are like hospitals but of smaller size and limited facilities; they have established a significant market share in the Indian market. For instance, the company has a network of roundabout 254 primary care clinics and their growth rate is a bit slower.

Question Marks of Apollo Hospitals

The question mark quadrants in Apollo Hospitals BCG matrix growth share analysis comprises those products and services that have a lower market share and high growth rate. If the company fixes the weak areas; then question-mark products and services have the potential to become the next start items of the company.

I-Diagnostic Centers

The diagnostic market is highly competitive and it comprises competitors like; BioMerieux, Beckman Coulter, Johnson & Johnson medical devices, and diagnostics; Siemens, Abbott Diagnostics, and Roche Diagnostics.

If we compare the diagnostic centers of Apollo Hospitals with them; then Apollo’s market share is very low but has a great growth potential. If the healthcare brand fixes the weak areas, then they have the potential to become the next stars of the company.

II-Home Care Health Services

The home care health service has been growing significantly since the pandemic crisis in 2020. It generated roundabout 278.83 billion USD in the US, and it would continue to increase with a growth rate of 6.89%. Currently, the market share of Apollo Hospitals in the home care health service is a bit low; it has the potential to become the next star and cash cow of the company.

Dogs of Apollo Hospitals

The dogs of Apollo Hospitals BCG matrix growth share analysis comprises those products and services that have a lower market share and lower growth rate. Instead of contributing any profit to the company; such products and services consume significant resources of the company.

I-TeleHealth Clinics

There is no doubt telehealth services have been a growing area since the 2020 crisis, but the market share of telehealth clinics at Apollo Hospitals is very low. It has allowed the company to earn a market share of roundabout 0.93% and its growth rate is very slow. In other words, it is consuming the resources of the company, instead of contributing profitability.

II-Apollo Sugar Center

The annual revenue of Apollo Sugar centers in 2022 was 3.24 million USD and its losses were 2.74 USD. Apollo Hospitals has invested significant resources in the sugar and diabetic division, but they haven’t contributed any profit to the company and consuming the company’s resources.

Conclusion: Apollo Hospitals BCG Matrix Growth Share Analysis 

After an in-depth study of the BCG matrix of Apollo Hospitals; we have realized that Apollo Hospitals is the world’s leading Indian healthcare service-providing company. if you are learning about Apollo Hospitals BCG matrix growth share analysis; then you should keep in mind the abovementioned four quadrant elements like; stars, cash cows, question marks, and dogs.