BCG Matrix of Apple 

Apple is a premium technology and smartphone manufacturing multinational brand. Ronald Wayne, Steve Jobs, and Steve Wozniak established the technology company in 1976. Today, we’ll discuss the BCG matrix of Apple; four growth share analysis quadrants; stars, cash cows, question marks, and dogs as BCG matrix Example company.

Unique Product and Brand Features of Apple

• Great user experience
• User-friendly interface
• Sleek and unique designs
• Latest technology and innovative features
• Advanced technology
• Visually appealing and attractive
• Loyal database of loyal customers
• Excellent combination of hardware, service, and software

Best Selling Categories and Brands Market Share of Apple

• Apple services – 19.33%
• Accessories, home, and wearable of Apple – 10%
• iPad – 5.87%
• Mac – 6.51%
• iPhone – 58.29%

Top Items with Increasing Growth Rate of Apple

• Apple Music
• TV Apple
• Arcade on iPhone by Apple
• iCloud
• Apple Pay
• The Los App Store
• Care Apple
• Fitness Apple
• Books Apple
• iTunes
• Siri
• Maps
• Licensing

The BCG matrix of Apple would analyze the four growth share analysis quadrants; stars, cash cows, question marks, and dogs. Here’s Apple BCG matrix example company are as follows;

BCG Matrix of Apple 

Let’s discuss the four growth share analysis quadrants in the BCG matrix of Apple as BCG matrix Example Company; they’re as follows;

Stars of Apple

The star quadrant in the Apple BCG matrix growth share analysis consists of such tech premium products and services that have higher market share and higher growth rates. They contribute significantly to the sales, revenue, and profitability of the multinational tech brand. However, some of the star products and services of Apple are as follows;

I-Apple Watch

Apple Watch is the star product of the tech giant premium brand with a higher growth rate and higher market share. According to an estimate, Apple Watch solely contributed approximately 18 billion US dollars to the company’s revenue in 2022. The company is continuously developing and improving its smartwatches, including new features, and making them more efficient.

II-Mac

Apple Mac laptops and personal computers generated annual revenue of 43 billion US dollars in 2022. They are the star products of the premium technology company with an increasing growth rate and market share. However, the company is continuously launching new Mac models annually and making them more efficient.

III-iPad

According to an estimate, Apple iPads contributed approximately more than 100 billion US dollars to the company’s revenue stream in 2023. They are the star products of the tech brand with a higher market share and higher growth rate.

Cash Cows of Apple

The cash cow quadrant in the Apple BCG matrix growth share analysis comprises such products and services that have higher market share and slower growth rates. They contribute significantly to the sales, revenue, and profitability of the multinational tech company. However, some of the cash cow products and services of Apple are as follows;

I-iPhone

According to an estimate, the Apple iPhone contributed approximately 155 billion US dollars to the company’s revenue and profitability. The growth rate of the Apple iPhone is a bit slower due to the increasing competition and market saturation in the smartphone manufacturing industry.

II-Services

Apple’s services portfolio generated an annual revenue of approximately 22.31 billion US dollars to the income stream of the company in 2023. They are the cash cows of the tech company with a higher market share and lower growth rate. However, the reason for their limited and slower growth rate is high competition and slower growth rate.

Question Marks of Apple

The question mark quadrant in the Apple BCG matrix growth share analysis includes such products and services that have lower market share and higher growth rates. They have the potential to maximize the sales, revenue, and profitability of the tech multinational company. However, some of the question mark products and services of Apple are as follows;

I-Apple Air Tags

Apple AirTag is a small tech device that helps people to keep tracking the things that the company has recently launched. It generated approximately 3.4 billion US dollars in the company’s revenue along with other accessories. It has a higher growth potential and it could contribute to the company’s revenue and profitability.

II-Apple Fitness Plus

As the name implies, Apple Fitness Plus is a fitness product and service of the company with an increasing growth rate. It has the potential to become the next cash cow and star product of the company. According to an estimate, it generated annual revenue of 17 billion US dollars in 2021; but the health and fitness industry is highly competitive.

Dogs of Apple

The dog quadrant in the Apple BCG matrix growth share analysis consists of such products and services that have lower market share and lower growth rates. They don’t contribute to the sales, revenue, and profitability of the brand; instead, they consume a lot of capital resources of the company. However, some of the dog products and services of Apple are as follows;

I-iPods

The annual sale of Apple iPods decreased by 18% and the company only sold approximately 5.3 million iPods. It is because the customers could find similar features in their smartphones and that makes the iPods the dog product of the company.

II-Mac Mini

According to an estimate, the annual sales of Mac Mini decreased by 4% and the company earned only 200 million US dollars from its sales in 2021. They aren’t contributing to the company’s revenue and profitability and consuming the company’s resources.

Conclusion: Apple BCG Matrix Growth Share Analysis 

After an in-depth study of the BCG matrix of Apple; we have realized that Apple is the world’s leading technology multinational corporation. If you are learning about Apple BCG matrix growth share analysis; then you should keep in mind four growth share analysis quadrants; stars, cash cows, question marks, and dogs.