BCG Matrix of Burger King 

Burger King is a hamburger fast-food chain retail American multinational corporation. David Edgerton and James McLamore founded the fast-food retail chain brand in 1953. Today, we’ll discuss the BCG matrix of Burger King; four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of the fast-food brand as the BCG matrix company example.

Unique Product and Brand Features of Burger King

• Large retail network of fast-food chain
• Excellent food taste
• Great dining experience inside the store
• Family-oriented retail chain stores
• Signature recipes
• Premium and top quality ingredients
• Premium quality and charge premium prices

Best Selling Categories and Brands Market Share of Burger King

• Market share of Burger King in the fast-food retail chain industry – 1.2%
• Annual growth rate of fast-food market – 4.6%
• Serves 15.5 million burgers daily

Top Items with Increasing Growth Rate of Burger King

• Bacon King
• 4 PC Nuggets
• Bacon Swiss Royal crispy chickens
• Double whoppers
• Spicy royal crispy chickens
• Whopper with cheese
• Taxes double whopper
• Original chicken sandwiches

The BCG matrix of Burger King would analyze the four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of the fast-food brand. Here’s the Burger King BCG matrix Example company as follows;

BCG Matrix of Burger King 

Let’s discuss the four growth-share matrix analysis quadrants of the BCG matrix of Burger King as the BCG matrix company example; they’re as follows;

Stars of Burger King

The star quadrant of the Burger King BCG matrix growth-share matrix analysis example consists of such products and services that have a higher market share and higher growth rate. They contribute significantly to the revenue, sales, and profitability of the retail chain fast-food brand. However, some of the star products and services of the retail fast-food brand Burger King are as follows;

I-Signature Burgers

According to an estimate, Burger King sells approximately 2.4 million burgers annually, 6575 burgers daily, and 275 burgers every hour worldwide. Burgers are the star products of the company, and they have earned a significant portion of the market share with a higher market and higher growth rate.

II-Whoppers

The annual sale of Burger King’s whoppers is approximately 2.1 billion whoppers annually. They are another top-selling and star product of the fast-food chain brand with an increasing market share and higher growth rate.

III-Chicken Fries

According to an estimate, the chicken fries increase Burger King’s total sales by 7.9%. The chicken related products become highly popular in a very short time. They have a higher market share and higher growth rate by making them the star products of the fast-food brand.

Cash Cows of Burger King

The cash cow quadrant of the Burger King BCG matrix growth-share matrix analysis example comprises such products and services that have a higher market share and slower growth rate. They contribute significantly to the revenue, sales, and profitability of the retail chain fast-food brand. However, some of the cash cow products and services of the retail fast-food brand Burger King are as follows;

I-Diversified Menu

Burger King is the 2nd highly popular brand after McDonald’s and it contributes significantly to the revenue and profitability of the fast-food chain brand. The company offers a well-diversified menu to the customers so that they can have a healthy meal. However, the star products are also the cash cows of the company; chicken nuggets and chicken fries, whoppers, and burgers. 

II-Customer Service

According to an estimate, Burger King serves meals to approximately 15.7 million customers daily; 5.7 billion customers annually. The retail chain fast-food brand has been doing it decade after decade with excellent customer service, and healthy, and tasty food items.

Question Marks of Burger King

The question mark quadrant of the Burger King BCG matrix growth-share matrix analysis example includes such products and services that have a lower market share and higher growth rate. They have the potential to contribute to the revenue, sales, and profitability of the retail chain fast-food brand. However, some of the question mark products and services of the retail fast-food brand Burger King are as follows;

I-Vegan Burgers

Vegetarian food trends are becoming popular among young audiences. In order to keep up with the healthy diet trends, Burger King started offering vegan burgers to vegan customers. Some of the main vegan food items are as follows;

• Vegan burger
• Cheese vegan
• Vegan bacon

II-Dietary Whoppers

Along with vegan burgers and foods, Burger King started offering low-calorie and dietary whoppers in 2020 to keep up with the increasing demand of dietary customers. They have a higher growth rate with a limited market share and have the potential to become the next star and cash cow product of the retail fast-food chain brand.  

Dogs of Burger King

The dog quadrant of the Burger King BCG matrix growth-share matrix analysis example outlines such products and services that have a lower market share and lower growth rate. They don’t contribute to the revenue, sales, and profitability of the retail chain fast-food brand; instead, they consume a lot of capital resources of the company. However, some of the dog products and services of the fast-food brand Burger King are as follows;

I-Artificial Colors and Flavors in Whoppers

Dietary trends and low-calorie food items are gaining significant popularity in the customer market. In order to keep up with the healthy demand, the company stopped offering artificially flavored and colored whoppers and burgers from its menu in 2020.

Conclusion: Burger King BCG Matrix Company Example |Growth-Share Matrix Analysis 

After an in-depth study of the BCG matrix of Burger King; we have realized that Burger King is the world’s leading retail fast-food chain brand. If you are learning about the Burger King BCG matrix company example; then you should keep in mind the abovementioned four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs.