BCG Matrix of KFC

KFC (Kentucky Fried Chicken) is a fast-food retail chain US multinational company. Harland Sanders and Pete Harman established the retail chain company in 1930. Today, we’ll discuss the BCG matrix of KFC; four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of the BCG matrix company.

Unique Products and Brand Features of KFC

• 11 herbs and spices
• Unique taste of fried chickens
• Efficient food production processes
• Established a loyal database of customers
• Large network of retail chain stores
• Excellent customer service

Best Selling Categories and Brands Market Share of KFC

• Market share of KFC in fast-food industry – 6.2%
• Fried chicken pieces
• Boneless chicken wings
• Vegetable strips
• Fiery chicken wings
• Chicken and vegetable zinger burgers
• Rice bowls

Top Items with Increasing Growth Rate of KFC

• Zinger burger meal
• Twist wrap meal
• Chicken bucket
• Big box meal
• Breakfast meal at KFC

The BCG matrix of KFC would analyze the four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of the fast food retail chain brand. Here’s the KFC BCG matrix company example as follows;

BCG Matrix of KFC

Let’s discuss the four growth-share matrix analysis quadrants of the BCG matrix of KFC as the BCG matrix example company; they’re as follows;

Stars of KFC

The star quadrant of the KFC BCG matrix growth-share matrix analysis example outlines such products and services that have a higher market share and higher growth rate. They contribute significantly to the revenue, sales, and profitability of the chain fast-food brand. However, some of the star products and services of the fast-food brand KFC are as follows;

I-Zinger Burger Meal

Burger is a very popular fast-food item and KFC serves various types of burgers at its stores to satisfy the needs and wishes of diverse types of customers. They have a higher market share with an increasing growth rate.

II-Twister Wrap Meal

The twister wrap meal comprises of filling tortilla with Mayo, Lettuce, and Crispy Chicken Strips. KFC serves wrapped meals at most of its outlets in various countries. However, the reason for their quick growth rate is that they are easy to serve and customers could eat it while moving around and doing their routine tasks and work.

Cash Cows of KFC

The cash cow quadrant of the KFC BCG matrix growth-share matrix analysis example consists of such products and services that have a higher market share and slower growth rate. They contribute significantly to the revenue, sales, and profitability of the chain fast-food brand. However, some of the cash cow products and services of the retail fast-food brand KFC are as follows;

I-Chicken bucket

Grilled chicken is the top-selling product of KFC and the chain brand offers different sizes of buckets to the customers. It has earned a significant market share with a slower growth rate; because many fast-food chain brands offer grilled and fried chicken.

II-Big Box Meal

The big box meal comprises chicken, fries, and drinks are also the top-selling products of KFC. The name may be different, but the company serves grilled chicken, fried chicken, and other types of chicken to the customers. Market saturation and high competition

Question Mark of KFC

The question mark quadrant of the KFC BCG matrix growth-share matrix analysis example outlines such products and services that have a lower market share and higher growth rate. They have the potential to contribute to the revenue, sales, and profitability of the retail chain fast-food brand. However, some of the question mark products and services of the retail fast-food brand KFC are as follows;

I-Breakfast Menu

KFC has been serving breakfast menu since 2012 and it has a great growth potential to become the next star and cash cow product. Fast food offers various types of food items in the breakfast relevant to the customer market needs and requirements. It has a limited market share compared to the company’s portfolio with an increasing growth rate.

II-Family Feast Meal

KFC offers various types of food items in the family feast meal for group gatherings. It is a great way to attract a group of customers to its restaurants. The family feast meal has a higher growth rate with a great potential to become the next star and cash cow product of the company.

Dogs of KFC

The dog quadrant of the KFC BCG matrix growth-share matrix analysis example comprises such products and services that have a lower market share and lower growth rate. They don’t contribute to the revenue, sales, and profitability of the chain fast-food brand; instead, they consume a lot of capital resources of the company. However, some of the dog products and services of the fast-food brand KFC are as follows;

I-KFC Australia

KFC stopped serving strawberry lemonade, Nashville hot sauce, popcorn chicken, and wings in Australian market since 2023. It is because of the limited growth rate and limited market share in the Australian market; that’s why the brand stopped offering it.

Conclusion: KFC BCG Matrix Company Example |Growth-Share Matrix Analysis 

After an in-depth study of the BCG matrix of KFC; we have realized that KFC is the world’s leading fast-food retail chain brand. If you are learning about the KFC BCG matrix company example; then you should keep in mind the abovementioned four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of the retail chain brand.