BCG Matrix of McDonald’s 

McDonald’s is a retail fast-food chain American multinational company. Ray Kroc, Maurice McDonald, and Richard McDonald established the fast-food chain brand in 1940. Today, we’ll discuss the BCG matrix of McDonald’s; four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs.

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The BCG matrix of McDonald’s would focus on the four growth-share matrix analysis quadrants like stars, cash cows, question marks, and dogs. Here’s the McDonald’s BCG matrix growth-share matrix analysis as follows;

BCG Matrix of McDonald’s 

Let’s discuss the four growth share matrix quadrants of the BCG matrix of McDonald’s, and they’re as follows;

Stars of McDonald’s

The star quadrant of the McDonald’s BCG matrix growth-share matrix analysis example comprises such products and services that have a higher market share and higher growth rate. They contribute significantly to the revenue, sales, and profitability of the retail chain fast-food brand. However, some of the star products and services of the fast-food brand McDonald’s are as follows;

I-McCafe

McDonald’s sells roundabout 200 cups of coffee every 30 seconds at its stores across the world. McCafe is the star subsidiary brand of McDonald’s and it has earned a significant market share in the European market with an increasing growth rate. For instance, McCafe has earned the highest market share of 9.1% in France.

II-Breakfast

Approximately 20% of the traffic comes from the sale of breakfast; it contributes 25% of the total business of the fast-food chain brand McDonald’s. It has earned a significant market share in the breakfast industry with an increasing growth rate.

III-Big Mac Burger

The burgers are readily available in every McDonald’s outlet; the chain brand sells roundabout 80 burgers every minute; 1 billion Big Mac burgers annually. The Big Mac Burgers are the star products of the company; they have achieved a significant market share with an increasing growth rate.

Cash Cows of McDonald’s

The cash cow quadrant of the McDonald’s BCG matrix growth-share matrix analysis example consists of such products and services that have a higher market share and slower growth rate. They contribute significantly to the revenue, sales, and profitability of the retail chain fast-food brand. However, some of the cash cow products and services of the fast-food brand McDonald’s are as follows;

I-McChicken

McChicken, Chicken McNuggets and McChicken sandwiches are the leading chicken-based products of McDonald’s. In fact, chicken is the core of the company’s fast-food menu and it consists of 75% of the band’s food business. The reason for its slower growth rate is because of the market saturation and tough competition.

II-Fish-o-Fillet Burgers

Fish-o-fish and fish-o-fillet burgers are the leading products of McDonald’s, and they help the brand differentiate its products from the competitors. They contribute significantly to the market share and revenue of the fast-food brand and their growth rate is slower due to the tough competition.

III-Fries

French fries are the largest-selling products of McDonald’s. According to an estimate, the fast-food chain brand sells roundabout 9 million pounds of French fries daily and 3.29 billion pounds annually. They have earned a significant market share of the company, but their growth rate is slower due to tough competition.

Question Marks of McDonald’s

The question mark quadrant of the McDonald’s BCG matrix growth-share matrix analysis example outlines such products and services that have a lower market share and higher growth rate. They have the potential to contribute to the revenue, sales, and profitability of the retail chain fast-food brand. However, some of the question mark products and services of the fast-food brand McDonald’s are as follows;

I-Ice Cream

Ice cream is a growing business; McFlurry is the ice cream brand of McDonald’s. Approximately 1.86% of the chain brand restaurants offer McFlurry ice cream. Although it has a limited market share, its growth rate is higher, and it has the potential to become the next star product of the company.

II-Signature Crafted Recipes

The signature crafted recipes of McDonald’s holds significant growth potential and they could become the next star product of the company. The signature-crafted recipes bundle comprises of following;

• Deluxe
• Maple Bacon Dijon
• Pico De Gallo
• Buffalo Bacon

Dogs of McDonald’s

The dog quadrant of the McDonald’s BCG matrix growth-share matrix analysis example includes such products and services that have a lower market share and lower growth rate. They don’t contribute to the revenue, sales, and profitability of the retail chain fast-food brand; instead, they consume a lot of capital resources of the company. However, some of the dog products and services of the fast-food brand McDonald’s are as follows;

I-Apple Pie

McDonald’s stopped offering apple pie because it had a limited growth rate and limited market, and it was consuming a lot of capital resources of the company. As a result, the fast food removed apple pie from its menu.

II-Salads

McDonald’s salads are also the dog product of the fast-food retail chain brand; it has a limited market share and limited growth rate, and it doesn’t contribute to the revenue and profitability of the company.

Conclusion: McDonald’s BCG Matrix Growth Share Matrix Analysis 

After an in-depth study of the BCG matrix of McDonald’s; we have realized that McDonald’s is the world’s leading fast-food chain brand. If you are learning about the McDonald’s BCG matrix growth share matrix analysis example; then you should keep in mind the abovementioned four quadrants; stars, cash cows, question marks, and dogs.