BCG Matrix of Mercedes-Benz

Mercedes-Benz is a luxury automotive manufacturing German multinational corporation. Gottlieb Daimler and Karl Benz established the automotive company in 1926. Today, we’ll discuss the BCG matrix of Mercedes-Benz; four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of the BCG matrix company example.

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BCG matrix of Mercedez-Benz would analyze the four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of the automotive brand. Here’s the Mercedes-Benz BCG matrix company example as follows;

BCG Matrix of Mercedes-Benz

Let’s discuss the four growth-share matrix analysis quadrants of the BCG matrix of Mercedes-Benz as a BCG matrix company example; they’re as follows;

Stars of Mercedes-Benz

The star quadrant in the Mercedes-Benz BCG matrix growth rate market share analysis outlines such products and services of the automobile company that have a higher market and higher growth rate. The star products contribute significantly to the sales, revenue, and profitability of the luxury automotive company. However, some of the main star products and services of Mercedes-Benz are as follows;

I-Fully Electric Passenger Cars

Fully electric passenger cars of Mercedes-Benz have a higher market share and higher growth rate. According to an estimate, the automotive brand sold approximately 222600 units of vehicles in 2023 with a growth rate of 73%. It makes them the star automotive products of the company.

II-Mercedes-Maybach

The MayBack segment of Mercedes-Benz is the other top-selling area of the automotive brand. It comprises GLS and S-Class cars, and their collective growth rate increased by 19% by making the star products of the company.

III-Mercedes-AMG 4% 238200 units

According to an estimate, the Mercedes-AMG segment sold approximately 238200 units of vehicles with a growth rate of 4%. They have a higher growth rate and higher market share, and it makes them the star automotive segment of the company.

Cash Cows of Mercedes-Benz

The cash cow quadrant in the Mercedes-Benz BCG matrix growth rate market share analysis comprises such products and services of the automobile brand that have a higher market and slower growth rate. The cash cow products contribute significantly to the sales, revenue, and profitability of the automotive company. However, some of the main cash cow products and services of Mercedes-Benz are as follows;

I-G-Class and S-Class

The G-Class and S-Class are the top-selling automobiles of the brand Mercedes-Benz. They have earned a significant portion of the market share with a growth rate of 11% and 50% of the G and S-Class respectively. However, they have a slower rate in some regional markets due to market saturation and other supply chain issues.

II-Mercedes-Benz Vans

According to an estimate, the Mercedes-Benz Van segment sold approximately 447800 units of vans with a growth rate of 8% in 2023. They have earned a significant portion of the market share, and their market share is slower compared to the other segments in the company’s portfolio.

Question Marks of Mercedes-Benz

The question mark quadrant in the Mercedes-Benz BCG matrix growth rate market share analysis consists of such products and services of the commercial automobile company that have a lower market and higher growth rate. They have the potential to become the next star products if the company focuses on some areas. However, some of the main question mark products and services of Mercedes-Benz are as follows;

I-Private Small Vans

The growth rate of the private small van segment of Mercedes-Benz is 84% and they sold approximately 74000 units of vans in 2023. They have a higher market share and slower growth, and they have the potential to become the next star and cash cow product of automobile brands.

III-Electric Vans

Fully electric vans of Mercedes-Benz are the other growing segment of the company with a growth rate of 51% by selling 22700 units of vans. The environmental sustainability trends increase their growth rate, and they have the potential to become the next star products of the company.

Dogs of Mercedes-Benz

The dog quadrant in the Mercedes-Benz BCG matrix growth rate market share analysis includes such products and services of the automobile company that have a lower market and lower growth rate. Instead of contributing to the revenue and profitability of the company, they consume a lot of capital and operational resources of the automobile brand. However, some of the main dog products and services of Mercedes-Benz are as follows;

I-Global Market

According to an estimate, Mercedes-Benz sold only 81100 units of cars in the new markets worldwide with a decreasing growth rate of 9% in 2023. It means that the company needs to pay heed to its global marketing strategy and make adjustments to the existing strategic approach.

Conclusion: Mercedes-Benz BCG Matrix Company Example |Growth-Share Matrix Analysis 

After an in-depth study of the BCG matrix of Mercedes-Benz; we have realized that Mercedes-Benz is the world’s leading automotive brand. If you are learning about the Mercedes-Benz BCG matrix company example; you should keep in mind the abovementioned four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dog products of the automotive brand.