Amazon is a technology, e-commerce, cloud computing, digital streaming, and AI multinational conglomerate. Jeff Bezos founded the technology company in 1994. Today, we’ll discuss the brand analysis of Amazon; it focuses on its mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.
Brand Analysis of Amazon
Let’s discuss the brand analysis of Amazon; some of the main elements involved in the Amazon brand analysis are as follows;
Mission, Vision, and Value of Amazon
The mission statement of Amazon comprises four key elements and they’re as follows;
- Long-term strategic approach
- Strong commitment to operational excellence
- Passion for invention and creativity
- Obsession with customer satisfaction rather than competitor focus
Amazon plans to become the planet Earth’s most customer-focused brand in terms of becoming the safe and secure place to work for and the best employer. It offers them a platform where they can find anything that they want to buy and purchase online. Some of the key initiatives that the technology brand has pioneered in the tech industry are as follows;
- Strong commitment to environmental sustainability and mother nature
- Walk-out-technology
- Alexa
- Amazon Echo
- Fire TV
- Career choice
- Kindle
- Kindle direct publishing
- AWS
- Fulfillment by Amazon
- Amazon Prime
- Personalized recommendations
- 1-click shopping
- Customer reviews
Customer Reviews and Feedback about Amazon
The e-commerce platform of Amazon is a marketplace where there are many sellers and buyers. The tech company has set up strict protocols for sellers to protect the rights of ordinary customers and improve the overall customer satisfaction level.
However, Amazon offers a wide range of products and services to customers on its multiple platforms. The customers’ reviews and their experience with the brand are both good and bad. The happy and satisfied customers have posted positive reviews; dissatisfied customers would post negative reviews and comment about the brand and sellers.
Social Media Presence of Amazon
The profiles and accounts of Amazon on various social media platforms are as follows;
- Instagram: 4.9million followers
- Facebook: 30million followers
- X Twitter: 246 K followers
- LinkedIn: 31.5million followers
Amazon has established a strong digital presence on various social and digital media platforms. The technology regularly posts updates about its existing and new projects, products, services, and brands. It allows the company to connect with the targeted customers and lets them know about the company’s stand on various social and political situations, events, and circumstances.
Marketing Campaign Analysis of Amazon
Amazon runs various types of marketing and advertisement campaigns for the promotion of its products, services, and brands. The technology brand employs various traditional and digital media platforms like TV, billboards, affiliate marketing, and social media platforms to approach the targeted segments of the customer market.
However, Amazon has a unique competitive edge of being the pioneer in technology and e-commerce; it allows the company to earn the trust and confidence of customers. Customer reviews, word-of-mouth marketing, referral programs, SEO, email marketing, PPC, video reviews, and affiliate links are some of the great initiatives and marketing campaign strategies of the brand.
Web and Social Media Traffic of Amazon
Some of the key statistical facts and figures about web traffic on Amazon are as follows;
- Monthly traffic: 2.2 billion visitors
- Average duration time: 7.08 minutes
The main traffic-sourcing countries are as follows;
- USA 84.63%
- India 1.11%
- Japan 1.08%
- UK 0.84%
- Canada 0.83%
- Others 11.53%
The traffic of Amazon comes from following channel sources;
- Direct 62.93%
- Referral 5.11%
- Organic sources 19.55%
- Paid searches 6.5%
- Social 3.67%
- Emails 1.96%
- Display 0.3%
Amazon Customer’s Journey
The customer journey of Amazon starts with becoming aware of Amazon’s product ads on various social media platforms and paid search engine ads; downloading the mobile application, visiting the web platform, shopping online by creating an account and providing the necessary details, choosing the right delivery channel, and returning the product if unsatisfied.
Target Audience Demographic of Amazon
The demographic segmentation of the target audience of Amazon are as follows;
- Gender: male 54% and female 46%
- Age: 18 to 55 years old
- Interest: online shopping, gaming and others
- Income: medium to high
- Education level: tech-oriented and technologically aware
- Social status: lower to medium
The demographic segmentations of the ideal target customers of Amazon allow you to create the customer’s avatar and buyer person. The ideal customers of Amazon are technologically aware, accustomed to online shopping, not social, playing video games, shopping online, and getting their products delivered to their door.
Conclusion: Brand Analysis of Amazon | Amazon Brand Analysis
After an in-depth study of the brand analysis of Amazon; we have realized that Amazon is the world’s leading technology conglomerate and e-commerce platform. If you are learning about Amazon brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.
Ahsan is an accomplished researcher and has a deep insight in worldly life affairs. He goes Live 3 days a week on various social media platforms. Other than research writing, he’s a very interesting person.
