Brand Analysis of Balmain

Balmain is a French luxury fashion brand. Pierre Balmain founded the French luxury fashion brand in 1945; currently, the luxury fashion house has established a network of approximately 50 stores in various countries across the globe. Today, we’ll discuss the brand analysis of Balmain; it focuses on its mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Balmain

Let’s discuss the brand analysis of Balmain; some of the main elements involved in the Balmain brand analysis are as follows;

Mission, Vision, and Value of Balmain

The mission of Balmain is to “always dress women in the right look for the right moment.” The luxury fashion brand focuses on preparing unique fashion designs for different occasions to present the right image and impression.

The vision of Balmain is to empower and strengthen women through glamour, luxury fashion designs, and styles. The loyal customers of the luxury fashion brand also go by the name of “Balmain army” dressed in metallic embellishments, silhouettes, strong shoulders, and modern dressing. The Balmain Army is a unique grouping of fashion customers reflecting the unique vision of Oliver Rousteing.

Some of the main values of the luxury fashion brand Balmain are as follows;

• True craftsmanship
• Rich heritage and style
• Endless possibilities
• Breaking traditional rules

Customer Reviews and Feedback about Balmain

The customer’s reviews, stars, and ratings about Balmain on various platforms are as follows;

• Trust Pilot: 1.9 star rating out of 30reviews
• Amazon: 3.2star rating out of 4 reviews
• Trust Advisor: 3.5 star rating out of 126reviews
• Glass Doors: 3.6 star rating out of 44reviews

The online customer reviews and feedback analysis of Balmain showed that there is a mixture of both positive and negative reviews on various platforms. The happy and satisfied customers of the luxury French brand are sharing their positive experiences; the dissatisfied customers are sharing their negative and bad experiences with the brand.

Social Media Presence of Balmain

The social profiles of Balmain along with their following details are as follows;

• Instagram: 12.3Million followers
• Facebook: 1.1Million followers
• LinkedIn: 227.9K followers

Balmain has established a very large following base and followers network over various social and digital media platforms. The French luxury fashion brand regularly shares pictures, videos, and shorts of the latest fashion designs, trends, luxury styles, and adventurous lifestyles. The fashion brand highlights various cultures and ethnic groups to promote diversity and inclusion for all regardless of any type of background differences.

Marketing Campaign Analysis of Balmain

Balmain runs various types of marketing and advertisement campaigns for the promotion of its products and brands. The French luxury fashion brand employs various media channels; collaborates with the world’s leading celebrities and influencers; promotes art and culture, and engages in various types of philanthropic activities. These initiatives helped the luxury fashion brand to build and maintain a positive brand image in the fashion industry. Some of the main celebrities and influencers that have endorsed the luxury fashion brand are as follows;

• Rosie Huntington Whitely
• Rihanna
• Kim Kardashian
• Kanye West

Web and Social Media Traffic of Balmain

The web traffic details of Balmain are as follows;

• Traffic: 660.3 K monthly visitors
• Average Duration Time: 1.22 minutes

The top Traffic source countries of Balmain are as follows;

• USA: 22.77%
• France: 11.03%
• India: 8.77%
• UK: 6.26%
• Paraguay: 4.59%
• Others: 46.59%

Percentage of traffic comes from following social media platforms;

• Facebook: 41.82%
• Instagram: 21.87%
• Reddit: 11.16%
• Pinterest: 10.68%
• LinkedIn: 10.18%
• Others: 4.31%

The web traffic source from different channels is as follows;

• Direct: 20.68%
• Referral: 1.65%
• Organic Search Engine: 52.47%
• Paid Searches: 21.19%
• Social: 1.74%
• Mail: 0.16%
• Display: 2.1%

Balmain Customer’s Journey

The customer’s journey starts when Balmain runs various types of marketing and advertisement campaigns for the promotion of its products. They immediately attract the attention of the targeted customers, and they visit the brand’s page and check out the company’s fashion product portfolio. However, if the fashion designs are aligned with the customer’s fashion vibes, they would either visit the brand’s stores or place the order online.

Target Audience Demographic of Balmain

The demographic segmentation of the target audience of Balmain is as follows;

• Age:18 to 54 years old
• Gender:52.93% females and 47.07% males
• Interest: luxury fashion styles and unique designs
• Income: well-off and upper class
• Education: well-educated and tech-oriented
• Social status: high and brand-conscious

The demographic segmentation details of the French luxury fashion brand allow you to create the buy persona and customer avatar of the ideal customers. They are fashion-loving individuals of various age groups, both men and women and they are highly social status conscious, and they want to differentiate themselves with unique luxury fashion designs and styles.

Conclusion: Brand Analysis of Balmain | Balmain Brand Analysis |Strategic Analysis of Balmain

After an in-depth study of the brand analysis of Balmain; we have realized that Balmain is the world’s leading French luxury fashion house brand. If you are learning about the Balmain brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.