Brand Analysis of Dove

Dove is a personal care toiletries American brand owned by Unilever. Unilever brand founded the personal care brand in 1957; the company is operating its business in roundabout 150 countries across the globe. Today, we’ll discuss the brand analysis of Dove; it focuses on its mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Dove

Let’s discuss the brand analysis of Dove; some of the main elements involved in the Dove brand analysis are as follows;

Mission, Vision, and Value of Dove

The mission and vision statement of Dove believes in the fact that beauty should be the source of confidence and not the source of stress and anxiety. The personal care band helps women to develop a healthy and position relationship with their looks and appearance; helping them to build up their self-esteem and recognize their full potential.

A global research study has shown that only 4% of females perceive themselves as charming and beautiful; the stress and anxiety about their looks begin at a very early age. The vision of the personal care brand Dove is to motivate and boost the confidence level of girls and women of all ages. However, a lack of confidence about their looks would make them not participate in various types of social activities. The mission of the personal care brand is to build up their self-esteem and confidence; so they can reach their full potential without worrying about their looks and appearance.

Customer Reviews and Feedback about Dove

The online customer reviews, ratings, and feedback analysis of Dove on various review platforms are as follows;

• Trust Pilot: 1.7 star rating out of 108reviews
• CVS: 5 star rating out of 6030 reviews
• Amazon: 4.3star rating out of 1683 reviews
• The Home Depot: 4.7 star rating out of 10891reviews
• Mouth Shut: 3.8star rating out of 6632 reviews

The online customer review analysis of Dove shows that the personal care brand has a mixture of both good and bad reviews. The happy and satisfied customers share high star ratings and positive reviews about the products of personal care brands. However, dissatisfied customers are sharing their negative reviews and brand experiences with the company’s products and services.

Social Media Presence of Dove

The social media following and network of Dove on various social media platforms is as follows;

• Instagram: 984.2Kfollowers
• Facebook: 27.1Million followers
• X: 180.1Kfollowers
• LinkedIn: 14214followers

Dove has a very large network and a strong presence on various social media platforms. The personal care brand regularly shares pictures and motivational videos to spread brand and product awareness. The social media presence helps the company to connect and engage with customers to amplify its customer’s market reach, network, and growth.

Marketing Campaign Analysis of Dove

Dove runs various types of marketing and advertisement campaigns for the promotion of its personal care products and brands. The toiletries brand employs various media channels; social and digital media platforms, motivational and self-esteem-building campaigns, celebrity endorsements, and influencer marketing. Different promotional campaigns on multiple media channels would help the company approach various segments of the customer market and increase its network and sales.

Web and Social Media Traffic of Dove

The web and social media traffic of Dove on various media platforms is as follows;

• Traffic: 2.3Million monthly average visitors
• Average Duration: 1.04 minutes

The source of web and social media traffic comes from the following countries:

• USA: 30.3%
• Brazil: 9.63%
• UK: 6.48%
• Greece: 4.13%
• Canada: 3.49%
• Others: 45.97%

The proportion of web traffic comes from the following media channels:

• Direct: 28.61%
• Referrals: 4.97%
• Organic Search: 55.57%
• Paid Search: 5.46%
• Social: 3.47%
• Email: 0.19%
• Display: 1.72%

Percentage of traffic comes from following social media platforms;

• YouTube: 18.83%
• Facebook: 16.37%
• Tumblr: 8.67%
• Reddit: 13.17%
• X: 21.18%
• Others: 21.79%

Dove Customer’s Journey

The customers’ journey Dove starts when the personal care brand runs various types of marketing, advertisement, and promotional campaigns to approach various segments of the customer market. Once become aware of the brand’s products, they visit the nearest store and buy the company’s products. However, if the personal care product, soap, and shampoo meet their standards and requirements, they would keep using the product; otherwise not.

Target Audience Demographic of Dove

The demographic segment of the target audience of Dove is as follows;

• Age: 18 to 64 years old
• Gender: 48% men and 52% women
• Education: lower to higher
• Income: medium to higher
• Interest: skin care, beauty, personal care, outlook
• Social Status: lower and shy

The demographic segmentation of the target audience Dove allows you to create a buyer personal and customer avatar of the ideal customers. They are both men and women from various age groups; they are hesitant and shy about their looks and appearance, and they have the aim and objective of boosting their morale and confidence through appearance.

Conclusion: Brand Analysis of Dove | Dove Brand Analysis |Strategic Analysis of Dove

After an in-depth study of the brand analysis of Dove; we have realized that Dove is the world’s leading retail chain personal care brand. If you are learning about the Dove brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.