Brand Analysis of Hermès

Hermès is a luxury fashion French multinational company. Thierry Hermès founded the luxury fashion brand in 1837. Hermès has established a network of approximately over 303 fashion stores in various countries across the globe. Today, we’ll discuss the brand analysis of Hermès; it focuses on its mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Hermès

Let’s discuss the brand analysis of Hermès; some of the main elements involved in the Hermès brand analysis are as follows;

Mission, Vision, and Value of Hermès

The mission statement of Hermès is to develop unique, innovative, and original fashion designs and styles elegantly to satisfy the desires, needs, and satisfaction levels of customers. The objective is to achieve excellence in all of its products and services.

However, the vision statement of Hermès is to integrate both creative and innovative freedom, transmission, and preservation of fashion designs and styles. The entrepreneurial spirit is developing a unique and artisanal independent fashion house.

Some of the main values of Hermès are as follows;

• Responsible growth
• Authenticity
• Savoir-faire
• Promoting craftsmanship
• Creative freedom

Hermès is a responsible luxury fashion brand and it shows a deep attachment to developing social values for promoting sustainable fashion growth in France and across the world. The luxury fashion brand is contributing significantly to the local community by creating job employment opportunities.

Customer Reviews and Feedback about Hermès

The online customer reviews, feedback, and stars rating analysis of Hermès is as follows;

• Trust Pilot: 1.6 stars rating out of 885reviews
• Trip Advisor: 2 stars rating out of 1 review
• Reviews.io: 1.5stars rating out of 201 reviews
• PissedConsumers: 1.3 stars rating out of 15reviews
• Amazon: 4.6stars rating out of 399 reviews

The online customer reviews, feedback, and stars rating analysis of Hermès show that there is a mixture of both good and bad; positive and negative reviews. The happy and satisfied customers are posting high star ratings and positive reviews. On the other hand, dissatisfied customers are posting low star ratings and their negative experiences with the luxury fashion brand.

Social Media Presence of Hermès

The social media network and following of Hermès on various social media platforms are as follows;

• Instagram: 14.3Million followers
• Facebook: 3.9Million followers
• X: 156Kfollowers
• LinkedIn: 1.6Million followers

Hermès has a very large social media network and following and a solid presence on various social media platforms. The luxury fashion brand regularly posts pictures and videos of luxury fashion designs and styles to create interest among the targeted audience. The social media presence helps the company to connect and engage with customers and be aware of the growing customer market trends.

Marketing Campaign Analysis of Hermès

Hermès runs various types of marketing and advertisement campaigns for the promotion of its luxury fashion products and brands. The fashion brand employs various media channels; traditional and digital media platforms, customized fashion design, exclusive offers, conducting fashion shows, and promoting art, culture, and craftsmanship. Multiple marketing and advertisement campaigns and different media channels would help the company develop unique fashion designs relevant to the customer’s needs and requirements.

Web and Social Media Traffic of Hermès

The web and social media traffic of Hermès on various media platforms is as follows;

• Traffic: 8.5Million monthly average visitors
• Average Duration: 2.57 minutes

The source of web and social media traffic comes from the following countries:

• USA: 25.16%
• France: 14.63%
• Japan: 13.82%
• Korea: 6.26%
• UK: 4.72%
• Others 35.42%

The proportion of web traffic comes from the following media channels:

• Direct: 44.76%
• Referrals: 3.42%
• Organic Search: 36.14%
• Paid Search: 13.34%
• Social: 1.86%
• Email: 0.2%
• Display: 0.29%

Percentage of traffic comes from following social media platforms;

• YouTube: 12.23%
• Facebook: 3.91%
• WhatsApp: 3.8%
• Reddit: 6.73%
• LinkedIn: 65.73%
• Others: 7.39%

Hermès Customer’s Journey

The customer journey of Hermès starts with running various types of marketing and advertisement campaigns. They inform customers about the latest fashion designs and styles. However, if the fashion designs attract the attention of customers; they would visit the stores to check the quality, texture, and feel of the fashion products and accessories. If it meets their quality standards and requirements, they would buy the product; otherwise, they would move to the next luxury fashion brand.

Target Audience Demographic of Hermès

The demographic segment of the target audience of Hermès is as follows;

• Age: 18 to 64 years old
• Gender: 39% men and 61% women
• Education: well-aware of fashion designs
• Income: high and well off
• Interest: luxury fashion, sustainable fashion
• Social Status: high and brand and social status conscious

The demographic segmentation of the target audience of Hermès allows you to create a buyer persona and customer avatar of the ideal customers. They are both women and men from various age groups; they have a great interest in luxury fashion, and they want to express themselves with unique fashion designs.

Conclusion: Brand Analysis of Hermès | Hermès Brand Analysis | Strategic Analysis of Hermès

After an in-depth study of the brand analysis of Hermès; we have realized that Hermès is the world’s leading luxury fashion brand. If you are learning about the Hermès brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.