Brand Analysis of Nike

Nike Inc. is a sportswear and footwear American multinational company. Phill Knight and Bill Bowerman founded the sportswear brand in 1964. The sportswear brand has established a network of approximately 1045 sports chain stores in various countries worldwide. Today, we’ll discuss the brand analysis of Nike; it focuses on mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Nike

Let’s discuss the brand analysis of Nike; some of the main elements involved in the Nike brand analysis are as follows;

Mission, Vision, and Value of Nike

The mission statement of Nike is to build innovative sports products and inspire every athlete across the globe. The objective of the sportswear brand is to support and facilitate every athlete, focus on innovation and creativity, and inspire sportsmen through its products.

However, the vision statement of Nike is to become the most distinctive, connected, and authentic brand across the globe. It shows that the sportswear brand has already achieved the status of self-recognition, distinctive, connected, and authentic brand in the sportswear industry. The sportswear brand has a strong record and it strengthens the company’s brand image and verifies its claims

Some of the main values of Nike are as follows;

• Corporate social responsibility
• Diversity
• Sustainability
• Inclusion
• Community
• Strong values
• Distinction
• Connectivity
• Authenticity

Customer Reviews and Feedback about Nike

The online customer reviews, feedback, and star ratings analysis of Nike on various platforms is as follows;

• Reviews: 3.5star ratings out of 486 reviews
• Trustpilot: 1.7star ratings out of 9127 reviews
• MouthShut: 4.1star ratings out of 12760 reviews
• Consumer Affairs: 1.8-star ratings out of 566reviews
• SiteJabber: 2star ratings out of 470 reviews
• Product Reviews; 1.8 star ratings out of 352reviews
• Influenster: 4.8-star ratings out of 81610reviews

The online customer reviews and star ratings analysis of Nike shows that there is a mixture of both good and bad reviews. Happy and satisfied customers are sharing positive reviews about the sportswear products of the brand. On the other hand, the dissatisfied customers are sharing their discontent and their negative experiences with the sportswear brand.

Social Media Presence of Nike

The social media presence and network of Nike on various social media platforms is as follows;

• Instagram: 304.8Million followers
• Facebook: 39.4Million followers
• X: 10.2Million followers

Nike has established a very large following network and a very strong presence on various social media platforms. The sportswear brand regularly posts pictures and videos about the sports activities, latest sports apparel, and accessories to attract the attention of athletes. A proactive social media presence would help the company to connect and engage with the target audience; beware of the latest sports and athletic trends.

Marketing Campaign Analysis of Nike

Nike runs various types of marketing and advertisement campaigns for the promotion of its sportswear products and brands. The sportswear brand employs various media channels; traditional and digital media platforms; collaborations with the world’s leading sports celebrities and athletes, influencer marketing, and sponsorships of mega sporting events. Multiple marketing campaigns on various media channels would help the sportswear brand to approach various segments of the customer’s market and amplify its market reach and network.

Web and Social Media Traffic of Nike

The web and social media traffic of Nike on various media platforms is as follows;

• Traffic: 131.2Million monthly average visitors
• Average Duration: 3.01 minutes

The source of web and social media traffic comes from the following countries:

• USA: 39.78%
• Korea: 6.9%
• UK: 5.76%
• France: 3.94%
• Canada: 3.56%
• Others: 40.18%

The proportion of web traffic comes from the following media channels:

• Direct: 60.08%
• Referrals: 5.18%
• Organic Search: 21.61%
• Paid Search: 8.57%
• Social: 1.66%
• Email: 0.21%
• Display: 2.68%

Percentage of traffic comes from following social media platforms;

• YouTube: 31.5%
• Facebook: 38.24%
• Instagram: 3.98%
• Reddit: 13.06%
• X: 3.47%
• Others: 9.76%

Nike Customer’s Journey

The customer journey of Nike starts with running various types of marketing and advertisement campaigns for the promotion of sports products and brands. If the unique sports apparel and footwear designs attract the attention of the target audience; they would visit brand chain stores to check out the quality of products. However, if the product quality and design meet their standards; they would buy the product; otherwise, they would move to the other sports brand.

Target Audience Demographic of Nike

The demographic segment of the target audience of Nike is as follows;

• Age: 18 to 64 years
• Gender: 56% men and 44% women
• Education: higher
• Income: higher and well
• Interest: sports, fitness, healthy lifestyle
• Social Status: higher and brand-conscious

The demographic segmentation of the target audience of Nike allows you to create a buyer persona and the customer avatar of the ideal customers. They are both men and women from various age groups; they have great interests in health and fitness activities; they want to express themselves with healthy lifestyle activities and wearing premium sports apparel.

Conclusion: Brand Analysis of Nike | Nike Brand Analysis | Strategic Analysis of Nike

After an in-depth study of the brand analysis of Nike; we have realized that Nike is the world’s leading sports products offering brand. If you are learning about the Nike brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.