Brand Analysis of North Face

North Face is an outdoor recreational product, clothing, footwear, climbing, and sportswear products manufacturing brand. Susie Tompkins Buell and Douglas Tompkins founded the sports and recreational product manufacturing company in 1968. Today, we’ll discuss the brand analysis of North Face; it focuses on mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of North Face

Let’s discuss the brand analysis of North Face; some of the main elements involved in the North Face brand analysis are as follows;

Mission, Vision, and Value of North Face

The mission statement of North Face is to provide the top quality and best sports equipment and recreational gear to athletes, sportsmen, and modern-day explorers. The sports products manufacturing brand has a solid commitment and support to the protection and preservation of outdoor activities; and inspires the worldwide movement of exploration and adventure.

However, the vision statement of North Face is to ignite innovation and creativity through diversity and inclusion. The sportswear brand encourages and motivates its employees and team members to collaborate and coordinate with a global mindset. The differences would bring people together and develop new things. Teamwork and collaboration strengthen the brand image and help the company to reflect inclusion and diversity.

Customer Reviews and Feedback about North Face

The online customer reviews, star ratings, and feedback analysis of North Face on various platforms are as follows;

• TrustPilot: 1.3stars rating out of 1542 reviews
• Comparably: a 3.4stars rating out of 725 reviews
• Influenster: 4.7 stars rating out of 5896reviews
• ThingTesting: 4.5 stars rating out of 37reviews
• Yelp: 3.5stars rating out of 2018 reviews
• Amazon: 4.5stars rating out of 290 reviews
• Reviews.io: 2stars rating out of 19 reviews

The online customer reviews, star ratings, and feedback analysis of North Face show that there is a mixture of both positive and negative reviews. Happy and satisfied customers are sharing high star ratings and their positive experiences with the sportswear products of the brand. On the other hand, the dissatisfied customers are sharing their discontent and their negative experiences with the brand.

Social Media Presence of North Face

The social media presence and network following of North Face on various social media platforms is as follows;

• Instagram: 5.4Million followers
• X: 650.2Kfollowers
• Facebook: 6.7Million followers
• LinkedIn: 603.8Kfollowers

North Face has established a very large following network and a strong presence on various social media platforms. The sports gear brand regularly posts pictures and videos of the latest recreational and sports equipment and highlights their durability to attract the attention of athletes and sportsmen. A proactive social media presence would help the company to connect and engage with the targeted audience and amplify its market reach.

Marketing Campaign Analysis of North Face

North Face runs various types of marketing and advertisement campaigns for the promotion of its sports products and brands. The sports equipment brand employs various media channels; traditional and digital media platforms, environmental sustainability initiatives, sponsorships of events; and influencer marketing. Multiple marketing campaigns on various media channels would help the company target various segments of the customer market and amplify its network and sales.

Web and Social Media Traffic of North Face

The web and social media traffic of North Face on various media platforms is as follows;

• Traffic: 5 million monthly average visitors
• Average Duration: 2.22 minutes

The source of web and social media traffic comes from the following countries:

• USA: 73.68%
• Canada: 10.4%
• India: 1.09%
• Argentina: 0.92%
• UK: 0.81%
• Others: 13.1%

The proportion of web traffic comes from the following media channels:

• Direct: 60.02%
• Referrals: 5.06%
• Organic Search: 22.31%
• Paid Search: 10.22%
• Social: 1.65%
• Email: 0.16%
• Display: 0.58%

Percentage of traffic comes from following social media platforms;

• YouTube: 11.44%
• Facebook: 17.84%
• Pinterest: 15.38%
• Reddit: 52.53%
• Facebook Messenger: 1.92%
• Others: 0.9%

North Face Customer’s Journey

The customer journey of North Face starts with running various types of marketing and advertisement for product promotion and brand awareness. If the sports gear and the recreational products attract the attention of customers; it makes them visit the retail chain stores and check out the quality of recreation gear. However, if the sports gear satisfies their quality standards and requirements, they would buy the products; otherwise, they check the products of other brands.

Target Audience Demographic of North Face

The demographic segment of the target audience of North Face is as follows;

• Age: 18 to 64 years old
• Gender: 48% men and 52% women
• Education: higher and sports aware
• Income: higher and well off
• Interest: sports, physical health and fitness
• Social Status: higher

The demographic segmentation of the target audience of North Face allows you to create a buyer persona and customer avatar of the target audience. They’re both men and women from various age groups; they have a great interest in luxury sports gear; they want to express themselves creatively by wearing top-quality sports apparel and clothing.

Conclusion: Brand Analysis of North Face | North Face Brand Analysis | Strategic Analysis of North Face

After an in-depth study of the brand analysis of North Face; we have realized that North Face is the world’s leading sports products manufacturing brand. If you are learning about The North Face brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.