Brand Analysis of Off-White

Off-White is a luxury fashion Italian multinational company. Virgil Abloh founded the luxury fashion brand in 2013. The luxury fashion brand has established a network of approximately 59% retail chain stores. Today, we’ll discuss the brand analysis of Off-White; it focuses on its mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Off-White

Let’s discuss the brand analysis of Off-White; some of the main elements involved in the Off-White brand analysis are as follows;

Mission, Vision, and Value of Off-White

The vision statement of Off-White is promoting the collective creative mind representing the best fashion category and it has a strong personal connection. It focuses on free thinking inspiring pioneers of the future generations; where imaginative ideas become product reality.

However, some of the main values of Off-White are as follows;

• Beyond borders
• Working documents
• Human approach
• World of imagination and ideas
• Suspend disbelief
• Free thinking
• Touching hand
• Questioning everything
• Reality

The mission statement of Off-White offers the youth freedom and style, the luxury fashion brand avoids dictating to the youth about what they should wear. Off-White strongly believes in the fact that the youth and young generation represent a new type of style and needs. However, it gives them complete autonomy on what they should do and how they need to match it.

Customer Reviews and Feedback about Off-White

The online customer reviews, star ratings, and feedback analysis of Off-White on various platforms are as follows;

• Trustpilot: 1.7stars ratings out of 89 reviews
• Shaye: 4.5stars ratings out of 2 reviews
• GlassDoor: 3.3stars ratings out of 36 reviews
• Yelp: 2.3stars ratings out of 26 reviews
• Tripadvisor: 4.5 stars ratings out of 97 reviews
• Claeuk: 4.8stars ratings out of 6 reviews

The online customer reviews, feedback, and star ratings analysis of Off-White shows that there is a mixture of both good and bad reviews. Happy and satisfied customers share high star ratings and positive reviews about luxury fashion brands. On the other hand, dissatisfied customers share their discontent and bad experiences with luxury fashion brands.

Social Media Presence of Off-White

The social media presence and network following of Off-White on various social media platforms is as follows;

• Instagram: 10.1Million followers
• Facebook: 365.6Kfollowers
• X: 208.7Kfollowers
• LinkedIn: 79.6Kfollowers

Off-White has established a very large network and a very strong presence on various social media platforms. The luxury fashion brand regularly posts pictures and videos of unique fashion designs, stylish products, and fashion accessories. A proactive social media presence would help the company connect and engage with the targeted customers and learn a key insight into the growing fashion trends.

Marketing Campaign Analysis of Off-White

Off-White runs various types of marketing and advertisement campaigns to promote its fashion products and brands. The luxury fashion brand employs various media channels; traditional and digital media platforms; collaboration with other fashion and sports brands, celebrity endorsement, and influencer marketing. Multiple marketing campaigns on various media channels would help the company approach various segments of customers and amplify its network and sales.

Web and Social Media Traffic of Off-White

The web and social media traffic of Off-White on various media platforms is as follows;

• Traffic: 747.6Kmonthly average visitors
• Average Duration: 1.06 minutes

The source of web and social media traffic comes from the following countries:

• USA: 25.24%
• Italy: 5.76%
• UK; 5.29%
• Canada: 4.21%
• France: 3.87%
• Others: 55.64%

The proportion of web traffic comes from the following media channels:

• Direct: 47.17%
• Referrals: 3.65%
• Organic Search: 40.56%
• Paid Search: 4.94%
• Social: 2.64%
• Email: 0.18%
• Display: 0.95%

Percentage of traffic comes from following social media platforms;

• YouTube: 22.55%
• Facebook:
• Pinterest: 24.01%
• Reddit: 12.53%
• X: 40.91%
• Others:

Off-White Customer’s Journey

The customer journey of Off-White starts with running various types of marketing and advertisement campaigns for the promotion of luxury fashion products. If the luxury fashion design of the brand attracts the attention of customers; it makes them visit the chain store of the brand. However, if the product quality and texture meet their quality standards and requirements; they would buy its products; otherwise, they move on to the next fashion brand option.

Target Audience Demographic of Off-White

The demographic segment of the target audience of Off-White is as follows;

• Age: 18 to 54 years old
• Gender: 52% men and 48% women
• Education: high and well-aware
• Income: higher and well-off
• Interest: luxury fashion
• Social Status: higher

The demographic segmentation of the target audience of Off-White allows you to create a buyer persona and customer avatar of the ideal customer. They’re both men and women and they have a great interest in luxury fashion designs; they want to express themselves creatively with unique luxury fashion designs.

Conclusion: Brand Analysis of Off-White | Off-White Brand Analysis | Strategic Analysis of Off-White

After an in-depth study of the brand analysis of Off-White; we have realized that Off-White is the world’s leading luxury fashion brand. If you are learning about the Off-White brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.