Brand Analysis of Paul Smith

Paul Smith is a luxury fashion British multinational company. Fashion designer Paul Smith founded the company in 1970. The company has established a network of approximately 130 chain fashion stores and boutiques in 70 countries across the globe. Today, we’ll discuss the brand analysis of Paul Smith; it focuses on mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Paul Smith

Let’s discuss the brand analysis of Paul Smith; some of the main elements involved in the Paul Smith brand analysis are as follows;

Mission, Vision, and Value of Paul Smith

The mission statement of Paul Smith lies in championing creativity, curiosity, positivity, and innovation in the fashion industry. The luxury fashion brand puts a great emphasis on quality and you can recognize its uniqueness in its shops, shirts, and other products.

However, Paul Smith strongly believes in the fact that you could find inspiration from almost everything and it is the main guiding principle of the company. The company’s fashion designs are electric and enthusiastic; they take inspiration from almost everyday life, music, art, and culture.

Customer Reviews and Feedback about Paul Smith

The online customer reviews, star ratings, and feedback analysis of Paul Smith on various platforms are as follows;

• Trustpilot: 2.9star ratings out of 163 reviews
• Tripadvisor: 1-star ratings out of 2reviews
• Glassdoor: 4star ratings out of 303 reviews
• Amazon: 4.3star ratings out of 18 reviews
• Indeed: 3.9star ratings out of 98 reviews
• Yelp: 1.4star ratings out of 13 reviews

The online customer reviews, star ratings, and feedback analysis of Paul Smith show that there is a mixture of both good and bad reviews. Happy and satisfied customers are sharing high star ratings and positive reviews about the luxury fashion brand. On the other hand, dissatisfied customers are sharing their discontent and their negative experiences with the luxury fashion brand.

Social Media Presence of Paul Smith

The social media presence and following network of Paul Smith on various social media platforms is as follows;

• Instagram: 760.4Kfollowers
• Facebook: 843.8Kfollowers
• LinkedIn: 72.1Kfollowers
• YouTube: 11.6Kfollowers

Paul Smith has established a very large following network and a strong presence on various social and digital media platforms. The luxury fashion brand regularly posts pictures and video content on its social media profiles about the latest fashion design products and accessories in various categories. The proactive social media presence would help the luxury fashion brand company to connect and engage with the targeted customer, and gain a key insight into the growing fashion trends and fashion needs and requirements of customers.

Marketing Campaign Analysis of Paul Smith

Paul Smith runs various types of marketing and advertisement campaigns for the promotion of fashion products and brands. The British luxury fashion brand employs various media channels; traditional and digital media platforms; celebrity endorsements and brand ambassadors, sponsorship of fashion shows, philanthropic activities, and sustainability. Multiple advertisement campaigns on different media channels would help the fashion brand amplify its customer market reach, network, and sales.

Web and Social Media Traffic of Paul Smith

The web and social media traffic of Paul Smith on various media platforms is as follows;

• Traffic: 909.4Kmonthly average visitors
• Average Duration: 2.27 minutes

The source of web and social media traffic comes from the following countries:

• UK: 46.39%
• USA: 14.74%
• France: 7.61%
• Italy: 3.99%
• Australia: 3.88%
• Others: 23.4%

The proportion of web traffic comes from the following media channels:

• Direct: 50.31%
• Referrals: 4.31%
• Organic Search: 27.77%
• Paid Search: 13.95%
• Social: 2.67%
• Email: 0.15%
• Display: 0.84%

Percentage of traffic comes from following social media platforms;

• YouTube: 13.37%
• Facebook: 54.25%
• Pinterest: 5.96%
• Reddit: 18.65%
• Instagram: 7.23%
• Others: 0.52%

Paul Smith Customer’s Journey

The customer journey of Paul Smith starts with running various types of marketing and advertisement campaigns for the promotion of its luxury fashion designs. If the unique fashion designs attract the attention of customers; they would visit the company’s chain store to check out the quality, texture, and feel of the fashion product. However, if the fashion designs meet their standards and requirements; they would buy the product; otherwise, they move on to the next luxury fashion brand.

Target Audience Demographic of Paul Smith

The demographic segment of the target audience of Paul Smith is as follows;

• Age: 18 to 65 years old
• Gender: 52% men and 48% women
• Education: higher and fashion-aware
• Income: higher and well off
• Interest: luxury fashion designs, stylish products
• Social Status: higher and brand-conscious

The demographic segmentation of the target audience of Paul Smith allows you to create a buyer persona and customer avatar of the ideal customer. They’re both men and women from various age groups; they have a great interest in luxury fashion designs, and they want to express themselves creatively with unique fashion designs.

Conclusion: Brand Analysis of Paul Smith | Paul Smith Brand Analysis | Strategic Analysis of Paul Smith

After an in-depth study of the brand analysis of Paul Smith; we have realized that Paul Smith is the world’s leading British luxury fashion brand. If you are learning about the Paul Smith brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.