Brand Analysis of Ralph Lauren

Ralph Lauren Corporation is a luxury fashion American multinational company. Ralph Lauren founded the luxury fashion company in 1967. The fashion brand has established a network of approximately 564 retail chain stores in various countries across the globe. Today, we’ll discuss the brand analysis of Ralph Lauren; it focuses on its mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Ralph Lauren

Let’s discuss the brand analysis of Ralph Lauren; some of the main elements involved in the Ralph Lauren brand analysis are as follows;

Mission, Vision, and Value of Ralph Lauren

The mission statement of Ralph Lauren is to inspire the dream and vision of having a better and improved life through timeless and authentic styles. Everything about the luxury fashion brand has its roots in history and culture. However, the objective of inspiring the dream of having a better life is not just in terms of material status, but it also completes life with hopes and offers a sense of realness.

Ralph Lauren focuses on embracing and accepting individuality, taking risks, collaborating, and standing up for what you believe is the best. The luxury fashion brand has built and established the company based on such values and they help the company to carry on into the future.

Some of the main values of Ralph Lauren are as follows;

• Aspiring and Inspiring to the Best
• Standing up for what you believe in
• Doing the right thing
• Taking risks
• Working together in the team
• Embracing individuality
• Working hard and being passionate about
• Love for the luxury fashion

Customer Reviews and Feedback about Ralph Lauren

The online customer reviews, star ratings, and feedback analysis of Ralph Lauren on various platforms are as follows;

• Trustpilot: 1.63star ratings out of 863 reviews
• Reviews.io: 3.6star rating out of 23 reviews
• Sitejabber: 1.9star rating out of 119 reviews
• Yelp: 3.6star rating out of 2014 reviews
• Amazon: 3.8star rating out of 13 reviews
• Pissed Consumer: 2.3-star rating out of 206reviews

The online customer reviews, star ratings, and feedback analysis of Ralph Lauren show that there is a mixture of both good and bad reviews. Happy and satisfied customers are sharing high star ratings and positive reviews about the luxury fashion brand. On the other hand, dissatisfied customers are sharing their discontent and negative experiences with the fashion brand.

Social Media Presence of Ralph Lauren

The social media presence and network following of Ralph Lauren on various social media platforms is as follows;

• Instagram: 15.9Million followers
• Facebook: 9.3Million followers
• LinkedIn:998.7Kfollowers
• X: 2.3Million followers

Ralph Lauren has established a very large following network and a strong presence on various social media platforms. The luxury fashion brand regularly posts pictures of luxury fashion designs and styles to attract the attention of fashion fashion-loving target customer market. A proactive social media presence would help the luxury fashion brand connect and engage with the targeted customer market and amplify its network and sales.

Marketing Campaign Analysis of Ralph Lauren

Ralph Lauren runs various types of marketing and advertisement campaigns for the promotion of its fashion products and accessories. The luxury fashion brand employs various media channels; traditional and digital media channels; sponsorship of mega sporting events, promoting art and culture, philanthropic activities, and influencer marketing. Multiple marketing campaigns on various media channels would help the company amplify its network, customer market reach, sales, and profitability.

Web and Social Media Traffic of Ralph Lauren

The web and social media traffic of Ralph Lauren on various media platforms is as follows;

• Traffic: 7.9Million monthly average visitors
• Average Duration: 3.45 minutes

The source of web and social media traffic comes from the following countries:

• USA: 85.77%
• UK: 1.25%
• India: 0.72%
• Mexico: 0.67%
• Canada: 0.62%
• Others: 10.67%

The proportion of web traffic comes from the following media channels:

• Direct: 60.2%
• Referrals: 5.42%
• Organic Search: 19.99%
• Paid Search: 11.46%
• Social: 2.15%
• Email: 0.15%
• Display: 0.65%

Percentage of traffic comes from following social media platforms;

• YouTube: 19.84%
• Facebook: 6.69%
• Pinterest: 7.15%
• Reddit: 14.86%
• LinkedIn: 43.91%
• Others: 7.57%

Ralph Lauren Customer’s Journey

The customer journey of Ralph Lauren starts with running various types of marketing and advertisement campaigns. If the luxury fashion designs and styles attract the attention of customers; it makes them visit the brand chain store to check out the quality, texture, and feel of the company’s products. However, if the fashion products and accessories meet and satisfy their quality standards, they will buy the products; otherwise, they move on to the next fashion brand option.

Target Audience Demographic of Ralph Lauren

The demographic segment of the target audience of Ralph Lauren is as follows;

• Age: 18 to 64 years old
• Gender: 45% men and 55% women
• Education: higher and fashion-aware
• Income: high and well off
• Interest: luxury fashion, unique designs, styles
• Social Status: higher and brand-conscious

The demographic segmentation of the target audience of Ralph Lauren allows you to create a buyer persona and customer avatar of the ideal customer. They’re both men and women from various age groups; they have a great interest in luxury fashion designs and stylish products; they want to express themselves creatively by wearing unique fashion designs and styles.

Conclusion: Brand Analysis of Ralph Lauren | Ralph Lauren Brand Analysis | Strategic Analysis of Ralph Lauren

After an in-depth study of the brand analysis of Ralph Lauren; we have realized that Ralph Lauren is the world’s leading luxury fashion brand. If you are learning about the Ralph Lauren brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.