Brand Analysis of Starbucks

Starbucks is a retail chain coffeehouse American multinational company. Gordon Bowker, Zev Siegl, and Jerry Baldwin founded the retail chain coffee store company in 1971. The company has established a network of approximately 38038 retail coffee stores in 86 countries across the world. Today, we’ll discuss the brand analysis of Starbucks; it focuses on its mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Starbucks

Let’s discuss the brand analysis of Starbucks; some of the main elements involved in the Starbucks brand analysis are as follows;

Mission, Vision, and Value of Starbucks

The mission statement of Starbucks is to nurture and inspire the human spirit and soul of a person with a cup of coffee in one neighborhood at a time. The retail chain coffeehouse brand wants to make a positive impact in the world with high-quality coffee by offering excellent customer service. However, the coffee chain brand also focuses on promoting a culture of inclusivity and worthiness.

The vision statement of Starbucks is to develop a brand that produces the top quality in the world while maintaining its uncompromising position in the market. The company has the plans and ambitions to become the world’s leading coffee chain brand by engaging in ethical and sustainable practices.

Some of the core values of Starbucks are as follows;

• Perseverance
• Respecting the culture
• Integrity
• Teamwork

Customer Reviews and Feedback about Starbucks

The online customer reviews, star ratings, and feedback analysis of Starbucks on various platforms are as follows;

• Trustpilot: 2star ratings out of 1306 reviews
• Product Reviews: 1.7-star ratings out of 31reviews
• HelloPeter: 2.4star ratings out of 135 reviews
• Tripadvisor: 4-star ratings out of 44reviews
• Consumer Affairs: 1.9-star ratings out of 924reviews
• SiteJabber: 3star ratings out of 248 reviews

The online customer reviews, star ratings, and feedback analysis show that there is a mixture of both good and bad reviews. Happy and satisfied customers are sharing high star ratings and positive reviews about the retail chain coffeehouse brand. On the other hand, the dissatisfied customers are sharing their negative experiences at the retail chain coffeehouse.

Social Media Presence of Starbucks

The social media presence and network following of Starbucks on various social media platforms is as follows;

• Starbucks: 17.8Million followers
• Facebook: 35.1Million followers
• X: 10.8Million followers

Starbucks has established a strong presence and a very large following network on various social media platforms. The retail chain coffeehouse regularly posts pictures and videos of coffee, the sourcing and processing of coffee beans, and its health benefits. A proactive social media presence would help the retail coffee chain brand to connect and engage with the targeted customer market, and become aware of growing customer market trends.

Marketing Campaign Analysis of Starbucks

Starbucks runs various types of marketing and advertisement campaigns for the promotion of its coffee products and services. The retail chain coffeehouse employs various media channels; traditional and digital media platforms, influencer marketing, celebrity endorsements and brand ambassadors, movie franchises, and environmental sustainability initiatives. Multiple marketing campaigns on various media channels would help the company to connect and engage with the target audience and amplify its market reach, network, and sales.

Web and Social Media Traffic of Starbucks

The web and social media traffic of Starbucks on various media platforms is as follows;

• Traffic: 20.8Million monthly average visitors
• Average Duration: 2.09 minutes

The source of web and social media traffic comes from the following countries:

• USA: 89.97%
• Canada: 3.57%
• UK: 0.73%
• India: 0.48%
• Philippines: 0.4%
• Others: 4.85%

The proportion of web traffic comes from the following media channels:

• Direct: 52.91%
• Referrals: 10.57%
• Organic Search: 29.05%
• Paid Search: 3.06%
• Social: 1.54%
• Email: 0.11%
• Display: 2.76%

Percentage of traffic comes from following social media platforms;

• YouTube: 16.64%
• Facebook: 5.91%
• Pinterest: 1.92%
• Reddit: 8.2%
• LinkedIn: 63.24%
• Others: 4.09%

Starbucks Customer’s Journey

The customer journey of Starbucks starts with running various types of marketing and advertisement campaigns for the promotion of its premium coffee experience. It compels customers to visit the retail chain coffee store of the brand. However, if the premium coffee satisfies their quality standards and experience, they would buy the premium coffee repetitively; otherwise, they try some other coffee brand.

Target Audience Demographic of Starbucks

The demographic segment of the target audience of Starbucks is as follows;

• Age: 16 to 64 years old
• Gender: 40% men and 60% women
• Education: medium to higher
• Income: Higher
• Interest: beverages, coffee, hot beverages
• Social Status: higher and brand-conscious

The demographic segmentation of the target audience of Starbucks allows you to create a buyer persona and the customer avatar of the ideal customer. They’re both men and women from various age groups; they have a great interest in hot beverages, and they want the top quality and premium experience with the hot beverage.

Conclusion: Brand Analysis of Starbucks | Starbucks Brand Analysis | Strategic Analysis of Starbucks

After an in-depth study of the brand analysis of Starbucks; we have realized that Starbucks is the world’s leading retail chain coffee store brand. If you are learning about the Starbucks brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.