Burberry is the world’s leading retail fashion brand and the company started its business in 1856. The company has achieved the status of British fashion and synonymously recognized for British fashion. Today, we’ll discuss the competitors analysis of Burberry; highlighting top direct competitors; indirect competitors, substitutes and replace competitors; and top competitors of Burberry.
Brand Persona and Details about Burberry
- Products: cosmetics, scents and fragrances, sunglasses, ready-to-wear clothes, fashion accessories, and fashion items
- Services: outdoor attire, style, design, and fashion
- Pricing Structure: high-end and premium, prestige pricing
- Brand Reputation: premium and exclusive for Burberry London and Burberry Prorsum
The competitors analysis of Burberry would analyze the direct, indirect, replacement, and substitute competitors as the company’s top competitors. Here’s Burberry competitor’s analysis as follows;
Direct Competitors of Burberry
Let’s discuss the main direct competitors of the company in the competitors analysis of Burberry and top competitors of Burberry; they’re as follows;
Giorgio Armani
Armani is an Italian luxury fashion brand and the company started its business in 1975. The company offers a wide range of luxury fashion products like cosmetics, fashion accessories, weather items, watches, and much more.
- Products: perfumes, cosmetics, watches, and luxury fashion items
- Services: hand stitching services, customized luxury style, fashion, and unique designs
- Pricing Structure: premium pricing
- Brand Reputation: popular among top leading celebrities
- Marketing Strategies: innovative marketing campaigns
Strengths and Weaknesses Comparison
Armani and Burberry both are operating their business in the high-end luxury fashion customers market by offering forward fashion and stylish products to the customers. Burberry offers classic stylish apparel by highlighting its classic tartan check pattern. On the other hand, Armani has a bit higher brand value due to celebrity endorsement, movie franchise casting, and a larger network with more variety.
Prada
Prada is a retail luxury fashionhouse Italian brand and the company started its business in 1913. The fashion brand has a network of approximately 613 retail fashion in more than 70 countries across the world; along with the e-commerce platform.
- Products: shoes, ready-to-wear, travel accessories, handbags, cosmetics, fashion items
- Services: luxury, style, fashion, quality and unique designs
- Pricing Structure: premium
- Brand Reputation: high-end luxury fashion brand
- Marketing Strategies: innovative marketing campaigns
Strengths and Weaknesses Comparison
Burberry and Prada both are operating their business in the high-end fashion industry. Prada offers a wide variety of luxury fashion products and goods in multiple categories. The fashion brand has a higher market value of 15.88 billion USD and it gives Prada a competitive edge over Burberry.
LVMH
LVMH is a French luxury fashion brand and the company started its business in 1987. The company offers luxury fashion products and services under 75 subsidiaries.
- Products: watches, wine, perfumes and scents, fashion accessories, jewelry, clothing, cosmetics, and others
- Services: luxury, fashion, style, creative and traditional styles
- Pricing Structure: premium and high-end pricing strategy
- Brand Reputation: luxury and fashion high-end brand
- Marketing Strategies: creative marketing campaigns
Strengths and Weaknesses Comparison
LVMH and Burberry both are operating their business in the luxury and retail fashion segment. Premium watches, wine, leather items, perfumes, and cosmetics are the top-selling products and goods of LVMH. However, LVMH has a higher customer market share with a large number of subsidiaries and a great variety of fashion products and goods. It gives LVMH a significant competitive edge over Burberry.
Indirect Competitors of Burberry
Let’s discuss the main indirect competitors of the company in the Burberry competitors analysis and top competitors of Burberry; they’re as follows;
Gucci
Gucci is an Italian luxury fashion brand and the company started its retail fashion business in 1921. The fashion brand has established a network of 528 stores in various countries worldwide.
- Products: cosmetics, perfume, apparel, fashion
- Services: luxury, style, fast fashion, unique product designs
- Pricing Structure: dynamic pricing strategy
- Brand Reputation: luxury fast fashion brand
- Marketing Strategies: creative marketing, sponsorships, and celebrity endorsement
Strengths and Weaknesses Comparison
Gucci and Burberry both are operating their business in the luxury fashion industry. Italian brand Gucci follows the fast-fashion strategic approach and it allows the company to keep changing its fashion designs and styles relevant to the changing customer market trends. Gucci has a strong presence and brand exposure in the global market.
Versace
Versace is an Italian luxury fashion brand and the company started its business in 1978. The fashion brand has established a network of over 200 boutique stores in various countries worldwide.
- Products: home furnishing, eyewear, fragrances, scent, watches, and jewelry
- Services: customized clothing, luxury, fashion style, and unique designs
- Pricing Structure: high pricing strategy
- Brand Reputation: party and formalwear apparel
Strengths and Weaknesses Comparison
Versace and Burberry both are operating their business in the luxury fashion retail business. Versace focuses on offering customized apparel and high-quality fashion products to customers. However, a large network and customized product designs make Versace the leading competitor of Burberry.
Kering
Kering is a French luxury fashion brand and the company started its luxury fashion business in 1968. It has a large to famous subsidiaries like Puma, Cobra, Electric, McQueen, and others.
- Products: watches, jewelry, fashion accessories,
- Services: creative and unique designs and styles
- Pricing Structure: high-end and dynamic
- Brand Reputation: luxury fashion brand
- Marketing Strategies: creative marketing campaigns with unique imagination
Strengths and Weaknesses Comparison
Kering and Burberry both are operating their business in the luxury retail fashion industry. French brand Kering has established a very large network of subsidiary brands and they give significant brand exposure and strengthen its position in the international market.
Substitute and Replace Competitors of Burberry
Let’s discuss the main replacement and substitute competitors of the company in the Burberry competitors analysis and top competitors of Burberry; they’re as follows;
Hermes
Hermes is a French luxury fashion brand and the company started its fashion business in 1873. The fashion brand has established a very large network of over 315 retail fashion stores in various countries across the globe.
- Products: ready-to-wear apparel, watches, jewelry, home furnishing, leather items, lifestyle accessories
- Services: luxury, fashion, and unique designs
- Pricing Structure: high-end premium pricing strategy
- Brand Reputation: luxury fashion brand, prioritizing craftsmanship
Strengths and Weaknesses Comparison
Hermes and Burberry both are running their business in the retail luxury fashion industry. French brand Hermes has established a very large network of stores, production, and 52 manufacturing facilities, and put a great emphasis on craftsmanship.
Kate Spade
Kate Spade is an American luxury fashion brand and the company started its fashion business in 1993.
- Products: fashion accessories, perfumes, apparel, and clothing
- Services: luxury, fashion, unique and innovative styles
- Pricing Structure: dynamic pricing
- Brand Reputation: product innovation and unique designs
Strengths and Weaknesses Comparison
Kate Spade and Burberry both are running their retail business in the luxury fashion industry. America has successfully partnered up and collaborated with various tech companies for product innovation and developing unique designs.
Conclusion: Burberry Competitors Analysis Example Company | Strategic Competitor Analysis |Top Competitors of Burberry
After an in-depth study of the competitors analysis of Burberry; we have realized that Burberry is the world’s leading retail chain fashion brand. If you are learning about the top competitors of Burberry; then you should keep in mind the abovementioned direct competitors, indirect, replacement, and substitute competitors.
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