Competitors Analysis of Kiehl’s 

Kiehl’s is a cosmetic retail chain American brand; John Keihl founded the cosmetic company in 1851. The company has established a very large network of approximately over 500 cosmetics stores in various countries across the world. Today, we’ll discuss the competitors analysis of Kiehl’s; direct, indirect, replacement, and substitute top competitors of Kiehl’s as competitors analysis of cosmetic brands.

Key Facts about Kiehl’s

• Products: cosmetics, skincare, beauty, body care, and hair care
• Pricing Structure: dynamic and high-end premium pricing strategy
• Brand Reputation: Beauty and cosmetic brand
• Marketing Strategies: philanthropic activities, in-store customer interaction, relationship, work-of-mouth marketing

Direct Competitors of Kiehl’s 

Let’s discuss the main direct competitors of the company in Kiehl’s competitors analysis and top competitors of Kiehl’s; they’re as follows;

Sephora

Sephora is a cosmetic retail chain French brand; Dominique Mandonnaud founded the cosmetic company in 1969. The company has established a very large network of approximately over 2600 cosmetics stores in 34 countries across the world.

• Products: cosmetics, skincare, fragrance, beauty care, and hair care
• Pricing Structure: premium and high-end
• Brand Reputation: cosmetics and beauty care brand
• Marketing Strategies: collaboration with fashion designers, in-store marketing, influencer marketing strategy

Strengths and Weaknesses Comparison

Kiehl’s and Sephora both are operating their business in the cosmetics and beauty care industry. Sephora has established a unique marketing and brand positioning due to a large network of cosmetics stores, influencer marketing, and collaboration with fashion designers. These factors make Sephora the leading competitor of Kiehl’s.

Mac Cosmetics

Mac Cosmetics is a cosmetic retail chain Canadian brand; Frank Angelo Vee and Frank Toskan founded the cosmetic company in 1984. The company has established a very large network of approximately over 500 cosmetics stores in various countries across the world.

• Products: cosmetics, beauty care, hair care, and skin care
• Pricing Structure: dynamic, high-end, and premium pricing
• Brand Reputation: cosmetics and beauty care brands
• Marketing Strategies: collaboration with make-up artists, fashion designers, influencers marketing, in-store advertisements

Strengths and Weaknesses Comparison

Kiehl’s and Mac Cosmetics both are operating their business in the cosmetics and beauty care industry. Mac Cosmetics has established a unique marketing and brand positioning due to a large network of cosmetics stores, influencer marketing, and collaboration with makeup artists. These factors make Mac Cosmetics the leading competitor of Kiehl’s.

Indirect Competitors of Kiehl’s 

Let’s discuss the main indirect competitors of the company in Kiehl’s competitors analysis and top competitors of Kiehl’s; they’re as follows;

Origins

Origins is a cosmetic retail chain American brand; Leonard Lauder founded the cosmetic company in 1990. The company has established a very large network of approximately over 1400 cosmetics stores in various countries across the world (90 stores in China).

• Products: skin care, hair care, cosmetics, makeup, fragrance
• Pricing Structure: dynamic pricing strategy
• Brand Reputation: cosmetics and beauty care products
• Marketing Strategies: environmental sustainability initiatives, collaboration with makeup artists, email marketing

Strengths and Weaknesses Comparison

Kiehl’s and Origins Cosmetics both are operating their business in the cosmetics and beauty care industry. Sephora has established a unique marketing and brand positioning due to a large network of cosmetics stores, influencer marketing, and newsletter email marketing. These factors make Origins the leading competitor of Kiehl’s.

Lush

Lush is a cosmetic retail chain British brand; the cosmetic company started its business journey in 1995. The company has established a very large network of approximately 886 cosmetics stores in 50 countries across the world.

• Products: cream, soaps, shampoo, shower gels, fragrances, and other beauty care and cosmetics products
• Pricing Structure: low cost and dynamic pricing strategy
• Brand Reputation: cosmetics and beauty care brand
• Marketing Strategies: philanthropy, collaboration with influencers, social media campaigns, and ethical and sustainable compliance

Strengths and Weaknesses Comparison

Kiehl’s and Lush both are operating their business in the cosmetics and beauty care industry. Lush has established a unique marketing and brand positioning due to a large network of cosmetics stores, influencer marketing, ethical practices, and environmentally sustainable commitment. These factors make Lush the leading competitor of Kiehl’s.

Substitute and Replace Competitors of Kiehl’s 

Let’s discuss the main replacement and substitute competitors of the company in Kiehl’s competitors analysis and top competitors of Kiehl’s; they’re as follows;

Clinique

Clinique is a cosmetic retail chain American brand; Evelyn Lauder founded the cosmetic company in 1968. The company has established a very large network and operates its business in over 140 countries across the world.

• Products: fragrance, cosmetics, beauty care, and skin care
• Pricing Structure: higher-end and premium pricing strategy
• Brand Reputation: cosmetics and beauty brand
• Marketing Strategies: community-focused, brand loyalty, interactive campaigns, social media engagement

Strengths and Weaknesses Comparison

Kiehl’s and Clinique both are operating their business in the cosmetics and beauty care industry. Clinique has established a unique marketing and brand positioning due to a large network of cosmetics businesses, social media marketing, and interactive campaigns. These factors make Clinique the leading competitor of Kiehl’s.

Aveda

Aveda is a cosmetic retail chain American brand; Horst Rachelbacher founded the cosmetic company in 1978. The company has established a very large network of approximately over 9000 beauty salons and spa stores in 323 countries across the world.

• Products: fragrances, hair care, skin care, beauty care
• Services: beauty salons and spas
• Pricing Structure: dynamic pricing strategy
• Brand Reputation: cosmetics and salon chain brand
• Marketing Strategies: social media marketing, eco-friendly, environmentally sustainable, green products

Strengths and Weaknesses Comparison

Kiehl’s and Aveda both are operating their business in the cosmetics and beauty care industry. Aveda has established a unique marketing and brand positioning due to a large network of beauty salons and spa stores, environmental sustainability initiatives, and social media marketing. These factors make Aveda the leading competitor of Kiehl’s.

Conclusion: Kiehl’s Competitors Analysis Example Company | Strategic Competitor Analysis of Cosmetics Brands |Top Competitors of Kiehl’s 

After an in-depth study of the competitors analysis of Kiehl’s; we have realized that Kiehl’s is the world’s leading retail chain cosmetic brand. If you are learning about Kiehl’s top competitors of cosmetics brands; then you should keep in mind the abovementioned direct, indirect, replacement, and substitute as competitors analysis of cosmetics brands.