Consumer Analysis of Coca-Cola

Coca-Cola is a multinational American soft drink manufacturing company. John Pemberton founded the soft drink in 1886. The soft drink brand is operating its business in approximately over 200 countries across the globe. Today, we’ll discuss the consumer analysis of Coca-Cola customer analysis; existing customer market, most valuable customers, their needs and preferences; segmentation of customers, buyer persona, customer reviews, and customer journey and lifecycle.

Consumer Analysis of Coca-Cola

Let’s discuss the main elements of consumer analysis of Coca-Cola customer analysis as follows;

Existing Customers of Coca-Cola

Coca-Cola has divided its targeted customers into two categories and they comprise 10 to 25 years old and 26 to 65 years old. The soft drink brand has a network of approximately 11 million monthly active visitors on its web platform and they belong to countries like the USA, Japan, Brazil, Mexico, Spain, and others. However, the large customer market network of the soft drink brand shows the company’s global market reach in various countries across the globe.

Most Valuable Customers of Coca-Cola

Coca-Cola is operating its business in approximately over 200 countries across the globe. Of these, 34.28% of the customers are from the US market, and it shows that the company’s most valuable customers are from the US market. The reason for choosing the US as the most valuable customer market of the soft drink is because the country has the largest market share of the soft drink with the highest number of users.

In terms of demographics, the most valuable customers of Coca-Cola are the younger target audience. They’re young and they have the energy and excitement to consume soft drinks products of the company. Most importantly, Coca-Cola wants to maintain its image as a young and youthful brand.

Customer Needs and Preferences of Coca-Cola

Coca-Cola is the world’s leading soft drink manufacturing brand. The needs, demands, and preferences of the company’s customers market are the desire for the soft drink, boosting their energy level, and having fun with the coke. However, the young and exciting brand image would help the soft drink brand amplify its customer market reach by targeting the young audience. The company has maintained the brand image and status of youth, energy, excitement, and party. It shows that Coca-Cola is the need and demand of fun, parties, gatherings, and events.

Segmentation of Customers of Coca-Cola

Coca-Cola targets various segments of the customer market with diverse needs and requirements. They comprise of 18 to 65 years old. Out of which, the 25 to 34-year-old customer segment demographic has the highest market share of 26.47%; 35 to 44-year-olds have the 2nd highest market share of 22.14%.

However, 50% of the targeted customers are men and the other 50% are women. It shows that the company’s soft drink product is equally popular among various segments, genders, and demographics of the customers regardless of their social status and income level.

Buyer Persona of Coca-Cola

The target audience demographic details of Coca-Cola in its marketing campaigns are as follows;

• Age: 18 to 65 years old
• Gender: men and women
• Income: lower to higher
• Social Status: lower to higher
• Interest: soft drinks, snacks, and energy drinks
• Education: could be any

The demographic details of the target audience of Coca-Cola allow you to create a buyer persona and customer avatar of the ideal customer. They are both men and women from various age groups and they have a great interest in soft drinks and energy drinks. However, they want to have a quality, fun, and exciting time by having the soft drink of Coca-Cola.

Customer Reviews and Feedback of Coca-Cola

The customer reviews and feedback analysis of Coca-Cola on various platforms is as follows;

• Consumer Affairs: 1.9-star ratings out of 142reviews
• Trustpilot: 2.1star ratings out of 1211 reviews
• Sitejabber: 1.9star ratings out of 69 reviews
• Moutshut: 2.6star ratings out of 441 reviews
• YouCocaCola: 5-star ratings out of 32reviews

The star ratings, customer reviews, and feedback analysis of Coca-Cola show that the soft drink brand has a mixture of both good and bad reviews. Happy and satisfied customers are sharing high star ratings and dissatisfied customers are sharing negative reviews.

Customer Journey and Lifecycle of Coca-Cola

The customers journey of Coca-Cola starts when the company launches various types of marketing and advertisement campaigns to create desire among the targeted customers. Once they are aware of the company’s soft drink and the marketing ad has attracted their attention, it makes them buy the soft drink and become regular customers of the brand if they like the taste.

Conclusion: Coca-Cola Consumer Analysis | Customer Analysis of Coca-Cola |Coca-Cola Customer Analysis

After an in-depth study of the consumer analysis of Coca-Cola; we have realized that Coca-Cola is the world’s leading soft drink brand. If you are learning about the customer analysis of Coca-Cola; then you should keep in mind the abovementioned existing customer market, most valuable customers, their needs and preferences; segmentation of customers, buyer persona, customer reviews, and customer journey and lifecycle.