Consumer Analysis of Nescafe

Nescafe is an instant coffee-making brand owned by Nestle. Nestle launched the instant coffee brand in 1938. The instant coffee brand is operating its business in various countries across the globe. Today, we’ll discuss the consumer analysis of Nescafe customer analysis; the existing customer market, most valuable customers, their needs and preferences; segmentation of customers, buyer persona, customer reviews, and customer journey and lifecycle.

Consumer Analysis of Nescafe

Let’s discuss the main elements of consumer analysis of Nescafe customer analysis are as follows;

Existing Customers of Nescafe

According to an estimate, Nescafe has a network of approximately over 12 million monthly visitors in various countries across the globe. The company is selling its instant coffee products in approximately 190 countries across the globe. Nescafe has collaborated with roundabout over 200 agronomists and offered training to roundabout more than 100,000 cocoa farmers all over the world. It shows the company’s strong commitment to the coffee business, investing it back into the local community, and social responsibility.

The large network of customers in various countries makes Nescafe the world’s most valuable brand in the market.

Most Valuable Customers of Nescafe

Nescafe has a very large network of instant coffee users and customers in various countries across the globe. The percentage of customer market share of Nescafe in various countries is as follows;

• Chile 7.81%
• Indonesia 7.62%
• USA 7.54%
• UK 6.79%
• Turkey 5.88%
• Others 64.37%

The most valuable customers of Nescafe are in countries like Chile, Indonesia, the USA, the UK, and Turkey. These all countries have a more or less similar market share of Nescafe users. If we have to choose one, then Chile has the most value customers of Nescafe with the highest market share and customer market network.

Customer Needs and Preferences of Nescafe

The needs and preferences of Nescafe target customers are variable; it is due to the fact that every customer is different with diverse needs and requirements. Usually, the common needs and demands of Nescafe’s targeted customers are hot and energy drinks, energy boosters, affordable instant coffee, and convenient and easy coffee making.

Most importantly, the instant coffee of Nescafe allows people to connect with one another and it brings friends and family together. The coffee brand highlights this element in its marketing and advertisement, and it also becomes the need of people to connect with one another through the instant coffee of Nescafe.

Segmentation of Customers of Nescafe

Nescafe targets various segments of the customer market in its marketing and advertisement campaigns. The target audience demographics of Nescafe and the percentage of customer market share in every segment are as follows;

• 18 to 24 years old: 20% customers
• 25 to 34 years old: 26% customers
• 35 to 44 years old: 17% customers
• 45 to 54 years old: 16% of customers and users
• 55 to 64 years old: 12% customers

Nescafe has a very large network of customers and 25 to 34-year-old customers are the leading customer market segment with the highest market share of instant coffee.

Buyer Persona of Nescafe

The target audience demographic details of Nescafe in its marketing campaign are as follows;

• Age: 18 to 64 years old
• Gender: men and women
• Income: higher and financially well-off
• Social Status: higher and brand-conscious
• Interest: affordable instant coffee, convenient, energy boost
• Education: lower to higher

The target audience demographic details of Nescafe allow you to create a buyer persona and customer avatar of the customer market. They’re both men and women from various age groups and they’ve a great interest in energy drinks like coffee that is convenient and affordable. However, they want to have a beautiful time with their friends and family members with a cup of Nescafe’s instant coffee.

Customer Reviews and Feedback of Nescafe

The customer reviews, feedback, and star rating analysis of Nescafe on various web platforms is as follows;

• Trustpilot: 1.2star rating out of 258 reviews
• Mouthshut: 4.1star rating out of 153 reviews
• CVS: 5star rating out of 39 reviews
• Product reviews: 1.7 star rating out of 299reviews
• Sitejabber: 4star rating out of 3 reviews
• Amazon: 4.3star rating out of 42 reviews

The customer reviews and feedback analysis of Nescafe shows that the targeted customers of Nescafe have a mixture of both good and bad reviews. Happy and satisfied customers of Instant are sharing their positive experiences with the brand. On the other hand, the dissatisfied customers are sharing their discontent with the product.

Customer Journey and Lifecycle of Nescafe

The customer journey and lifecycle of Nescafe starts with running various types of marketing and advertisement campaigns to attract the attention of customers. If the targeted customers like the product, they would buy it from the grocery store. However, if the Nescafe coffee satisfies their taste, they will buy it next time; otherwise, they won’t.

Conclusion: Nescafe Consumer Analysis | Customer Analysis of Nescafe |Nescafe Customer Analysis

After an in-depth study of the consumer analysis of Nescafe; we have realized that Nescafe is the world’s leading coffee manufacturing brand. If you are learning about the customer analysis of Nescafe; then you should keep in mind the abovementioned existing customer market, most valuable customers, their needs and preferences; segmentation of customers, buyer persona, customer reviews, and customer journey and lifecycle.