Consumer Analysis of Victoria’s Secret

Victoria’s Secret is a retail chain beauty, clothing, and lingerie American multinational company. Gaye Raymond and Roy Raymond founded the American lingerie brand in 1977. The company has established a network of over 1070 retail chain stores across the US and Canada. Today, we’ll discuss the consumer analysis of Victoria’s Secret customer analysis; the existing customer market, most valuable customers, their needs and preferences; segmentation of customers, buyer persona, customer reviews, and customer journey and lifecycle.

Consumer Analysis of Victoria’s Secret

Let’s discuss the main elements of consumer analysis of Victoria’s Secret customer analysis as follows;

Existing Customers of Victoria’s Secret

Victoria’s Secret has established a very large network of customers and users across the US and Canada. According to an estimate, the American lingerie brand Victoria’s Secret has established a network of approximately 18.38 million monthly active users and visitors. Every user spent approximately over 10 minutes on the web platform.

Along with the visitors of the retail chain stores, Victoria’s Secret has web visitors from all over the world. The online web platform of the American lingerie brand would allow them to check out the latest collection of unique designs and styles.

Most Valuable Customers of Victoria’s Secret

Victoria’s Secret has a very large customer base across the world. The highest percentage of customers and users visited the web platform of the company; they’re as follows;

• USA 70%
• Canada 4%
• Ukraine 3%
• Germany 2%
• France 2%

The US customer market has the highest percentage of customers and visitors to the company’s web platform. We can say that the most valuable customers of Victoria’s Secret are in the US market comprising a market share of approximately 70%. It shows the customer market interest in the brand and the company’s strong commitment to the customer market and the beauty and fashion market.

Customer Needs and Preferences of Victoria’s Secret

The needs, demands, and preferences of the customer market are variable due to the diversity of the customer market and individual differences. Usually, Victoria’s Secret targets upper-class women who are status and brand-conscious. Their needs and wishes are unique designs, quality products, class material, luxury, and style. Familiarity with the needs and demands of the customer market would help Victoria’s Secret to precisely target the right customers and offer the most relevant products that would satisfy their needs and wishes.

Segmentation of Customers of Victoria’s Secret

Victoria’s Secret targets various segments of the customer market comprises of various age groups with diverse needs and demands. The percentage of customers of the lingerie brand from various age groups and they’re as follows;

• 18 to 24 years old: 16% customers
• 25 to 34 years old: 31% customers
• 35 to 44 years old: 20% customers
• 45 to 54 years old: 16% customers
• 55 to 64 years old: 11% customers

The 25 to 34-year-old customers have the highest percentage of customer market share comprising approximately 31%. The younger customer market segment has shown a great interest in the company’s clothing, beauty, and lingerie products.

Buyer Persona of Victoria’s Secret

The target audience demographic details of Victoria’s Secret in its marketing and advertisement campaigns are as follows;

• Age: 18 to 65 years old
• Gender: men and women
• Income: higher and financially well-off
• Social Status: higher and brand status-conscious
• Interest: lingerie, clothing, fashion, and beauty
• Education: higher and fashion-aware

The target audience demographic details of Victoria’s Secret allow you to create a buyer persona of the targeted customer market. They’re both men and women from various age groups and they have a great interest in clothing, lingerie, and beauty items. However, they want to express themselves creatively by wearing unique designs and clothing from premium brands and feel confident about their sexuality.

Customer Reviews and Feedback of Victoria’s Secret

The customer reviews and feedback analysis of Victoria’s Secret on various online and digital platforms are as follows;

• Trustpilot: 1.8star rating out of 2230 reviews
• ConsumerAffairs: 1.4-star rating out of 753reviews
• Sitejabber: 2.3star rating out of 963 reviews
• Thingtesting: 3.6-star rating out of 49reviews
• Comparably: a 3.6star rating out of 765 reviews
• Reviews.io: 4.5star rating out of 32 reviews
• Product reviews: 1.8-star rating out of 47reviews

The customer reviews and stars rating analysis of Victoria’s Secret shows that the company has a mixture of both good and bad reviews. Happy and satisfied customers share top-star ratings; dissatisfied customers share their negative experiences with the lingerie brand.

Customer Journey and Lifecycle of Victoria’s Secret

The customer’s journey of Victoria’s Secret starts with running various types of marketing and advertisement campaigns for the promotion of its products. If they attract the attention of customers market, it makes them visit the store and buy its products repetitively.

Conclusion: Victoria’s Secret Consumer Analysis | Customer Analysis of Victoria’s Secret |Victoria’s Secret Customer Analysis

After an in-depth study of the consumer analysis of Victoria’s Secret; we have realized that Victoria’s Secret is the world’s leading brand. If you are learning about the customer analysis of Victoria’s Secret; then you should keep in mind the abovementioned existing customer market, most valuable customers, their needs and preferences; segmentation of customers, buyer persona, customer reviews, and customer journey and lifecycle.