Marketing Mix of Airbnb

Airbnb is a homestay experience and online rental lodging service providing company. Joe Gebbia, Brian Chesky, and Nathan Blecharczyk established the online rental lodging company in 2008. Today, we’ll discuss the marketing mix of Airbnb; the 4Ps and 7Ps of Airbnb elements involved in the mix; products, price, place, promotion, people, process, and physical evidence.

The marketing mix of Airbnb would analyze the 4Ps of Airbnb and 7Ps of Airbnb elements involved in the mix; product, price, place, promotion, people, process, and physical evidence. Here’s the Airbnb marketing mix example as follows;

Marketing Mix of Airbnb

Let’s discuss the 4Ps and 7Ps of Airbnb elements involved in the marketing mix of Airbnb as marketing mix Example Company; they’re as follows;

Product Mix Strategy of Airbnb

Airbnb offers various types of rental lodging services ranging from premium to affordable in multiple geographical locations and regions across the globe. Some of them are as follows;

I-National Park Staying Experiences

Along with offering various types of online rental lodging services, the rental lodging brand Airbnb has also listed some national parks for nature-loving clients and people. Some of them are as follows;

• Mukurthi National Park – India
• NAGARAHOLE Tiger Reserve – India
• Bannerghatta National Park – India

II-Beachfront Lodging

As the name implies, Airbnb offers Beachfront rental lodging services to beach-loving people and they have an opportunity to stay at the beach. Some of the beachfront properties and locations of the online rental lodging platforms are as follows;

• Kerala – India
• Nilaveli – Sri Lanka
• Thalang – Thailand

III-Countryside Lodging

Airbnb provides countryside rental lodging services to natural scenic beauty-loving people.

IV-Earth Homes

Airbnb also offers earth home rental lodging to natural-loving customers and people. Some of the main Earth home rental lodging in various regions are as follows;

• Datka – Turkey
• Hunnar – India
• Heraklion – Greece

V-Pool Houses

Airbnb has listed many luxury houses in its online rental lodging platform that offer kitchens, air conditioning, wi-fi, swimming pools, and various other luxury services. Some of them are as follows;

• Walahanduwa – Sri Lanka
• Lonavala – India
• Surin – Thailand
• USA
• Europe

VI-Farms

Airbnb offers farm stays and farmhouses in its online rental lodging platforms to farmhouse-loving clients and people. Some of the main farms listed in its platform are as follows;

• Langkawi – Malaysia
• Hikkaduwa – Sri Lanka
• Vagamon – India

Price Strategy of Airbnb

I-Dynamic & Value-based Pricing

Airbnb follows a dynamic and value-based pricing strategy and it focuses on offering maximum value to the guests and hosts for a host-only fee structure. In dynamic pricing, the platform charges different prices at different times depending on the demand, season, and holidays.

II-Premium

Airbnb implements premium pricing for its luxury and top-quality properties that are usually reserved for the elite and status-conscious people. It is for those guests who are willing to pay more for the unique and high-quality customer experience.

III-Affordable & Economical

In order to target price-conscious customers, Airbnb follows an affordable pricing strategy and provides affordable rental lodging services to price-conscious customers.

Place Strategy of Airbnb

I-Online Platform and Web Application

Airbnb has set up a very user-friendly web platform and mobile application. It allows hosts to easily list their properties and guests could easily find their desired lodging in different cities and countries worldwide. The platform has made finding and booking the rental lodging process so simple and easy; hosts and guests could easily connect with each other with a few clicks.

II-Properties

According to an estimate, Airbnb is operating its online rental lodging service providing business in over 220 countries across the world. Some of the main listed properties in various regions and countries are as follows;

• Europe – 2.47 million active properties
• Asia Pacific – 1.5 million active properties
• North America – 1 million active listing
• Latin America – 786,000 active properties
• Africa – 173,000 active listing
• Apartment – 6.6 million
• Tiny houses – 24,000
• Cabins – 90,000
• Lighthouses – 300
• Igloos – 140
• Treehouses – 2600
• Yurts – 2800
• Private islands – 1600

Promotion Strategy of Airbnb

I-Digital & Social Media Campaigns

Airbnb launches digital and social media marketing and advertisement campaigns to attract the attention of customers. Some of the main digital campaigns are as follows;

• That’s why we Airbnb – promotes uniqueness and individuality in the Indian market
• Don’t go there, live there – focuses on offering quality experience at the most competitive pricing

II-Sponsorships

Along with traditional and digital media campaigns, Airbnb also sponsors mega sporting events like the Olympics 2022. It allows online rental lodging platforms to connect with the mass audience.

III-Referral Marketing

Airbnb has successfully implemented the referral marketing campaign and it has amplified the online rental lodging platform’s growth by approximately 900%. The referral marketing program helps the company to save a significant amount of capital resources.

IV-Content Marketing

Airbnb has earned a significant amount of following on various social media channels. The company promotes user-generated content in the form of videos, posts, and blogs by various individuals on social media. The reviews and testimonials help the company to attract the potential users.

We have just discussed the 4Ps of Airbnb; the remaining three elements are part of the 7Ps of Airbnb marketing mix Example Company; they’re as follows;

People Strategy of Airbnb

Airbnb has employed roundabout 7000 employees and earned a database of more than 200 million customers in 220 countries across the world. The company has set up dedicated helpline services and it focuses on resolving the conflicts and issues between hosts and guests. They could also reach out to the company through email along with the helpline center.

Process Strategy of Airbnb

Airbnb has integrated various processes on its platform to make sure the smooth functioning of rental lodging operations. Some of the main processes of Airbnb are as follows;

• Booking of lodging on the platform
• Contact between hosts and guests on the platform
• No sharing of their contact details on the platform
• Payment through the platform
• Canceling the booking relevant to the company’s policy

Physical Evidence of Airbnb

The worldwide network of rental lodging, the company’s logo, hosts and guests, and web platforms are the physical evidence of Airbnb’s existence in the rental lodging service providing industry. After completing their stay, hosts and guests offer reviews and ratings to amplify the credibility of the platform.

Conclusion: Airbnb Marketing Mix Example Company |4Ps of Airbnb and 7Ps of Airbnb Marketing Mix Analysis 

After an in-depth study of the marketing mix of Airbnb; we have realized that Airbnb is the world’s leading online rental lodging platform. If you are learning about the Airbnb marketing mix example company; then you should keep in mind the abovementioned 4Ps and 7Ps of Airbnb elements involved in the mix; product, price, place, promotion, people, process, and physical evidence.