Marketing Mix of Cadbury 

Cadbury is the world’s leading confection items producing British multinational company. John Cadbury founded the company in 1824. Today, we’ll discuss the marketing mix of Cadbury; it would focus on the marketing strategy; 4Ps, and 7Ps elements involved in the mix like product, price, place, promotion, people, process, and physical evidence.

The marketing mix of Cadbury discusses the marketing strategy of Cadbury; 4Ps and 7Ps elements involved in the mix like; product mix, price strategy, place, promotional strategy, people, process, and physical evidence. Here’s Cadbury marketing mix analysis as follows;

Marketing Mix of Cadbury 

Let’s discuss the 4Ps and 7Ps elements involved in the marketing mix of Cadbury marketing strategy analysis as follows;

Product Mix of Cadbury

I-Diversified Portfolio

Cadbury has established a well-diversified product portfolio and offers a wide range of products. The company has impacted the confectionary industry significantly. Some of the main items in the product mix of Cadbury are as follows;

  • Caramel Cake Bars
  • Fruit Sundae
  • Brunch Hazelnut
  • Perk
  • Caramel
  • Pretzel
  • Blackcurrant Mini Rolls
  • Oreo
  • Crème Egg
  • Cadbury Five Star
  • Bytes
  • BournVita
  • Bournville
  • Crunchie
  • Dry Milk Fruit & Nut
  • Cadbury Dairy Milk

II-Seasonal Products

Cadbury has segmented its product portfolio into various demographic groups. The confectionery brand is highly competitive with the other companies in the ice cream and biscuit industries. As we are aware of the fact that the confectionary company caters to the needs and demands of the customers; we can derive that the targeted customers are due to the large product lineup.

III-Demographic Based Product

Cadbury has also divided its product categories based on the multiple seasons in various countries. The company offers a wide range of standard products in various holiday seasons like Christmas, Halloween, or Easter Bunny. Some of the other products are lineups like desserts and beverages irrelevant to the seasonal chocolates.

Price Strategy of Cadbury

I-Bundle Pricing

Cadbury implements a bundle pricing strategy by offering multiple bundles of products at a very cost-effective price than the individual items of the price. The confection brand launches chocolate bundles and other product items in the bundle at a discounted price during the holiday and festive season.

II-Economy Pricing

Cadbury has the expertise in offering a wide range of products in multiple categories to target various segments of the customer market. For instance, the company offers Cadbury Dairy Milk in multiple sizes and prices to target various segments of the customer market. Some of the economical products of Cadbury are as follows;

  • Eclairs
  • Five Stars
  • Perk

III-Price Skimming

Cadbury also implements the price skimming or premium pricing strategy to exploit the desires of a certain group of people who are willing to pay more. Some of the premium products of the company that it charges a bit higher prices than competitors are as follows;

  • Cadbury Bournville
  • Cadbury Silk
  • Oreo Biscuits

Place Strategy of Cadbury

I-Large Distribution Network

Cadbury has established a very large distribution network and it helps the confection brand to offer its products everywhere. The company has greatly influenced the confectionary industry and market due to its distribution network. It makes sure that the company is offering products to the mass audience worldwide.

II-Rural & Urban Areas

Due to the worldwide distribution network of Cadbury, its products are readily available in both rural and urban areas. It has allowed the confection brand to establish and amplify a large database of customer markets and revenue. The company offers and sells its products in grocery stores, supermarkets, and other store outlets.

III-E-commerce Platforms

Along with physical stores, Cadbury has also established an e-commerce platform to amplify its online sales. It has allowed the company to amplify its portfolio by offering gifts and home delivery services. The company is selling its products in more than 200 nations worldwide.

Promotional Strategy of Cadbury

I-Marketing & Advertisement

Cadbury launches various types of marketing and advertisement campaigns to influence the purchasing decisions of customers. The company employs various media channels like newspapers, posters, digital media, radio, and TV.

II-Joyful & Happy Association

The objective of the promotional campaigns of Cadbury is to emotionally connect with customers and associate its brand image with happy and joyful moments and occasions. It shows the marketing and advertising emphasis of the company on the sweet and confectionary industry.

III-Brand Ambassadors

Along with marketing, advertising, and promotional campaigns, Cadbury also hires celebrities and public figures as brand ambassadors for the promotion of its brand and products. Since the public figures have a massive following, the company approaches the untapped market areas through them.

We have just discussed the 4Ps of Cadbury marketing mix analysis; the remaining three elements are the party of the 7Ps of Cadbury marketing mix.

People Strategy of Cadbury

Cadbury is highly cautious about its employees and people. The focus of the confectionary brand is to value its employees and increase their comprehension of the company so that they can perform their role better at the optimum level. In fact, the company conducts employee surveys regularly and uses their feedback in the future strategies and planning of the brand.

Process of Cadbury

Cadbury carefully and efficiently performs various processes like production, manufacturing, supply chain, and other processes for the smooth flow of its operations. The reason the confection brand has achieved global influence and a loyal database of customers is through efficient processes.

Physical Evidence of Cadbury

Cadbury’s chocolates on the shelves of various supermarkets and grocery stores and the worldwide supply chain and distribution network are the physical evidence of the company. It allows the company to amplify its market share and brand value.

Conclusion: Cadbury Marketing Mix Analysis 

After an in-depth study of the marketing mix of Cadbury; we have realized that Cadbury is the world’s leading confectionary item-producing company. If you are learning about the 4Ps and 7Ps of Cadbury marketing mix analysis or marketing strategy; then you should keep in mind the abovementioned product mix; price, place, promotion, people, process, and physical evidence.

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