Marketing Mix of Colgate 

Colgate-Palmolive is an oral hygienic and consumer product manufacturing American multinational company. William Colgate founded the company in 1806. Today, we’ll discuss the marketing mix of Colgate-Palmolive; it would focus on the marketing strategy of Colgate-Palmolive and the 7Ps and 4Ps of the mix like; Colgate product mix; price strategy, place, promotion, people, process, and physical evidence.

The marketing mix Colgate-Palmolive would analyze the marketing strategy of Colgate; 4Ps and 7Ps elements involved in the mix like Colgate product mix; price strategy, place, promotional strategy, people, process, and physical evidence. Here’s Colgate marketing mix analysis as follows;

Marketing Mix of Colgate Palmolive 

Some of the main 4Ps and 7Ps elements of the marketing mix of Colgate and marketing strategy of Colgate are as follows;

Colgate Product Mix

I-Diversified Portfolio

Colgate-Palmolive has established a well-diversified product portfolio and it comprises of range of consumer products to target various segments of the customer market. They are like personal care, hygienic, veterinary products, and others. We are going to focus on some of the main categories in the product mix of Colgate-Palmolive, and they’re as follows;


Colgate-Palmolive has established a worldwide reputation for toothpowder, mouthwashes, toothbrushes, and toothpaste for people of all ages. The key trait of Colgate-Palmolive is that it solves problems for customers by giving relief to the acute pain of teeth. However, Colgate-Palmolive offers different types of products under 11 different brand names with unique ingredients and features. Some of the main benefits of the company’s toothpaste and oral-care products are as follows;

  • Relieving sensitivity
  • Germ protection
  • Breath refreshing
  • Cavity protection
  • Whitening

Calcium and fluoride are the main ingredients of Colgate-Palmolive toothpaste and they help teeth in the following ways;

  • Scrubbing and washing plaque
  • Removing food stein
  • Strengthening teeth

III-Personal Care

Colgate-Palmolive offers various types of personal-care products under different brand names and some of them are as follows;

  • Bar soap
  • Hair care
  • Liquid hand wash
  • Shower gel and others

The company provides a great variety in terms of ingredients like sea mineral, mint, and lime.

Price Strategy of Colgate-Palmolive

I-Competitive and Discrimination Pricing

Colgate-Palmolive implements a competitive pricing strategy for competitive products with a slight price difference and not much. Along with competitive pricing, Colgate-Palmolive also implements a discriminate pricing strategy, where the company charges different prices in different markets. In short, the company charges different types of pricing for various types of products.

II-Premium Pricing

Colgate-Palmolive also implements a premium pricing strategy for special products that provide unique features, additional ingredients, and special benefits to the customers. The company also offers products in different packets ranging from 50g to 500g; the price is different depending on the size and quantity of the packet.

Place of Colgate-Palmolive

I-Speedy Distribution Network

Colgate-Palmolive has established a worldwide robust distribution network and it helps the company to quickly spread its products across the world. You can find the oral products of Colgate-Palmolive in supermarkets, hypermarkets, mega malls, or small grocery stores in the remote corners of the world; it shows the reach of the company’s distribution network.

  • Medical stores
  • Dentists
  • Cooperative stores
  • Grocery store
  • Supermarkets
  • Hypermarkets

II-Shelf Spacing & Online Stores

In order to attract the attention of customers, Colgate-Palmolive puts a great emphasis on the shelf-spacing. Due to the high online shopping trends, Colgate-Palmolive is widely available in various e-commerce platforms and online stores.

Promotional Strategy of Colgate-Palmolive

I-Marketing & Advertisement

Colgate-Palmolive implements various types of marketing and advertisement for the promotion of its brand and products in order to reach the mass audience. The company employs the media channels like the following;

  • Hoarding
  • Billboards
  • TVC
  • Print media

II-Digital Media Channel

Along with traditional media channels, Colgate-Palmolive also employs digital media and social media platforms like YouTube and Facebook advertisements. It helps the company to receive referrals and recommendations from loyal customers.

III-Celebrity Endorsements

Colgate-Palmolive also promotes its products through celebrity endorsements and dentist recommendations. Dentists have the professional expertise and celebrities have the mass influence. They help the company to attract a great number of people by educating them and spreading awareness.

People Strategy of Colgate-Palmolive

Colgate-Palmolive has employed roundabout 34000 employees to manage its worldwide operations. The consumer brand has established such a worldwide network through loyal stakeholders and trust them. The brand values its employees through trust, confidence, incentives, caring for the people, and treating them with respect.

Process of Colgate-Palmolive

Colgate-Palmolive implements various types of processes for the smooth running of various operations and functions. Some of the main processes of the company are as follows;

  • Production and manufacturing process
  • Marketing process
  • Customer complaints management process
  • Distribution process
  • Managing customer order process

Physical Evidence of Colgate-Palmolive

The worldwide network, products in various stores, and company’s offices are the physical Colgate-Palmolive. All of these factors amplify the market share and brand value of the company in the global market.

Conclusion: Colgate Product Mix Marketing Strategy Analysis 

After an in-depth study of the marketing mix of Colgate-Palmolive; we have realized that Colgate is the world’s leading consumer product manufacturing company. If you are learning about the Colgate-Palmolive marketing and marketing strategy of Colgate product mix; then you should keep in mind the abovementioned 4Ps and 7Ps elements like product, price place, promotion, people, process, and physical environment.

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