Brand Analysis of Balenciaga

Balenciaga is a French luxury fashion brand. Cristobal Balenciaga founded the fashion brand in 1919. The luxury fashion brand has established a network of approximately over 300 retail chain stores in various countries across the globe. Today, we’ll discuss the brand analysis of Balenciaga; it focuses on its mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Balenciaga

Let’s discuss the brand analysis of Balenciaga; some of the main elements involved in the Balenciaga brand analysis are as follows;

Mission, Vision, and Value of Balenciaga

The mission statement of Balenciaga is to collaborate, support, facilitate, and empower creative fashion designers. The brand focuses on promoting creativity in the fashion industry. However, the luxury fashion brand is well aware of the environmental sustainability challenges and issues. The fashion company focuses on decreasing the negative environmental impact of fashion products while addressing many important social issues.

Balenciaga has made a strong commitment to ethical management practices and environmental sustainability. The fashion brand is decreasing the environmental impact at all levels ranging from supply chain, retail stores, and management offices. The company complies with all the social, ecological, and environmental standards.

French luxury fashion brand Balenciaga has been operating business in the fashion industry for the past over 100 years. The company has evolved significantly over the years through experimentation and dealing with various challenges. The objective of the fashion brand is to innovate unique fashion designs without jeopardizing the environment. The company is moving towards a responsible fashion system through research and development on production and manufacturing processes and sustainable materials.

Customer Reviews and Feedback about Balenciaga

The number of customer reviews, stars, and ratings about Balenciaga on various platforms are as follows;

• Amazon: 4.8stars out of 3 reviews
• Trust Pilot: 1.3 stars out of 380reviews
• Yelp: 3.3stars stars out of 198 reviews
• Site Jabber: 2.6 stars rating out of 7 reviews

 The online customer reviews and feedback analysis about Balenciaga showed that there is a mixture both of positive and negative reviews; happy and dissatisfied customers. The happy and satisfied customers are sharing their positive experiences with luxury fashion brands; the dissatisfied customers are sharing their negative experiences with the brand due to package delays, damaged products, and various other issues.

Social Media Presence of Balenciaga

The followers’ network of Balenciaga’s social media profiles and pages on various platforms are as follows;

• Instagram: 14.7Million followers
• Facebook: 2.7Million followers
• LinkedIn: 608.3Million followers

Balenciaga has established a very large network of users and followers on multiple social media platforms. The luxury fashion brand is highly proactive on Instagram and Facebook; the company regularly shares pictures and videos of fashion designs, styles, and the latest trends. Social media activity allows the company to directly connect with the targeted customers and gain a key insight into their needs, demands, and preferences.

Marketing Campaign Analysis of Balenciaga

Balenciaga runs various types of marketing and advertisement campaigns for the promotion of its products and brands. The luxury brand focuses on an exclusive product range with limited editions, instead of targeting the mass customer market. The fashion company has great expertise in running buzz and disruptive marketing and advertisement campaigns to attract the attention of customers. However, the brand also collaborates with various social media and celebrities to amplify their market reach and influence; some of them are as follows;

• Roh Yoon
• Devon Lee Carlson
• Nicola Peltz Beckham
• Kim Kardashian

Web and Social Media Traffic of Balenciaga

The web and social media traffic details about Balenciaga are as follows;

• Traffic: 2.9million monthly visitors
• Average Duration Time: 1.48 minutes

A proportion of social media traffic comes from following social media platforms

• YouTube: 31.61%
• Instagram: 19.53%
• Reddit: 13.64%
• LinkedIn: 10.69%
• Facebook: 9.24%
• Others: 15.28%

The traffic-sourcing countries are as follows;

• USA: 26.99%
• Germany: 7.26%
• Korea: 6.14%
• Japan: 5.38%
• UK: 4.16%
• Others: 50.07%

Balenciaga Customer’s Journey

The customer’s journey of Balenciaga starts with running marketing, advertisement, and celebrity endorsement marketing campaigns. They spread word-of-mouth marketing to attract customers either to visit its fashion stores or the online web platforms. However, if they like designs and styles and their quality, they will buy them.

Target Audience Demographic of Balenciaga

The demographic segmentation of the target audience of Balenciaga is as follows;

• Gender:50.5% Males and 49.5% Females
• Income Level: well-off and rich
• Education Level: Tech-aware and well-educated
• Interest: luxury fashion designs
• Social Status: High

The demographic segmentation detail of the targeted audience of t Balenciaga allows you to create a buyer persona of the ideal targeted customers. They are rich and well-off, highly social status conscious, fashion lovers, and well-educated individuals who want to have an exclusive collection of unique fashion products.

Conclusion: Brand Analysis of Balenciaga | Balenciaga Brand Analysis | Strategic Analysis of Balenciaga

After an in-depth study of the brand analysis of Balenciaga; we have realized that Balenciaga is the world’s leading luxury fashion store brand. If you are learning about the Balenciaga brand analysis; then you should keep in mind the abovementioned mission, vision, values; customers reviews, social media presence, marketing campaign analysis, web and social media traffic, customers journey, and target audience demographic.