Brand Analysis of Cartier

Cartier International SNC is a luxury fashion French multinational conglomerate. Louis Francois Cartier founded the luxury fashion brand in 1847. The luxury fashion brand has established a network of approximately over 200 retail chain stores in 125 countries across the globe. Today, we’ll discuss the brand analysis of Cartier; it focuses on its mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.

Brand Analysis of Cartier

Let’s discuss the brand analysis of Cartier; some of the main elements involved in the Cartier brand analysis are as follows;

Mission, Vision, and Value of Cartier

The mission of Cartier is to celebrate individuality, love, fashion, art, and beauty by developing timeless designs. The luxury fashion brand is achieving excellence with a team of over 10000 people from over 100 nationalities. However, they all collaborate with one another to flourish individually and achieve global success.

Some of the main values of Cartier are as follows;

• Curiosity
• Sharing
• Generosity
• Open-mindedness
• Respect
• Rigor
• Independence
• Equal opportunities
• Women empowerment

The vision of Cartier is to develop the highest quality fashion products to go beyond the limits of excellence and find new strategic approaches to beauty. The well-crafted products of Cartier last for a very long time. However, the luxury fashion brand is highly cautious about taking ownership of its actions and the company’s rich heritage. The luxury brand and its customers expect the best from the company; it has a strong commitment to professional ethics, working behaviors, and earning the trust of customers.

Customer Reviews and Feedback about Cartier

The online customer reviews, ratings, and feedback about Cartier on various platforms are as follows;

• Trust Pilot: 2 stars rating out of 44reviews
• Consumer Affairs: 1.9 stars rating out of 51reviews
• Pissed Consumers: 1.8 stars rating out of 46reviews
• Amazon: 4.5stars rating out of 4 reviews
• Indeed: 3.9stars rating out of 170 reviews

The online customer reviews and feedback analysis show that Cartier has a mixture of both good and bad reviews. The happy and satisfied customers are sharing high star ratings and the dissatisfied customers are sharing negative reviews.

Social Media Presence of Cartier

The followers network of Cartier on various social media platforms are as follows;

• Facebook: 5.3Million followers
• Instagram: 14.9Million followers
• X Twitter: 604.7Kfollowers
• LinkedIn: 1.2Million followers

Cartier has a strong presence and a very large customer network over social media platforms. The luxury fashion brand regularly posts pictures and videos about the uniqueness and luxury fashion designs, styles, and trends. It allows the fashion brand to connect with the targeted customer market and learn their views about the brand.

Marketing Campaign Analysis of Cartier

Cartier runs various types of marketing and advertisement campaigns for the promotion of its product and brand. The luxury fashion brand employs media channels; traditional and digital media platforms; celebrity and brand ambassadors, fashion shows, exclusive fashion products, and influencers’ marketing campaigns. However, different types of marketing campaigns would help the company to amplify its customer’s market reach and target potential customers.

Web and Social Media Traffic of Cartier

The web and social media traffic details about Cartier are as follows;

• Traffic: 5.1 million monthly visitors
• Average Duration Time: 2.01 minutes

The proportion of traffic comes to Cartier from the following countries;

• USA: 36.25%
• Korea: 6.08%
• UK: 5.45%
• France: 5.13%
• Canada: 4.63%
• Others: 42.47%

Proportion of traffic comes from the following media channels:

• Direct: 29.78%
• Referrals: 3.16%
• Organic Searches: 45.65%
• Paid Searches: 17.82%
• Social: 1.67%
• Email: 0.64%
• Display: 1.28%

The proportion of traffic comes from following social media channels;

• YouTube: 28.6%
• Facebook: 21.13%
• LinkedIn: 11.14%
• Reddit: 11.12%
• Pinterest: 10.04%
• Others: 17.98%

Cartier Customer’s Journey

The customer journey of Cartier starts when the luxury fashion brand runs various types of marketing and advertisement campaigns on various media channels. They immediately attract the attention of ideal targeted customers and they would visit the brand’s stores or the e-commerce store to check out the product details. They would buy it if it meets their standards.

Target Audience Demographic of Cartier

The demographic segmentation of the target audience of Cartier is as follows;

• Gender: 46.56% Men and 53.44% Women
• Age: 18 to 64 years old
• Education: well-aware and well-educated
• Interest: fashion, luxury, style, and quality
• Income: well-off and rich
• Social Status: high, brand and class conscious

The demographic segmentation of the target audience of Cartier allows you to create a buyer persona and customer avatar. They are both men and women from the upper and wealthy class, they are highly cautious about luxury, style, quality, and exclusive products rather than price. They have a great interest in fashion and they want to express themselves creatively.

Conclusion: Brand Analysis of Cartier | Cartier Brand Analysis |Strategic Analysis of Cartier

After an in-depth study of the brand analysis of Cartier; we have realized that Cartier is the world’s leading luxury fashion brand. If you are learning about the Cartier brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.