Gianni Versace is an Italian luxury fashion brand. Gianni Versace founded the luxury fashion brand in 1978. The luxury fashion brand has established a network of approximately 230 boutiques and 638 licensed stores in various countries across the globe. Today, we’ll discuss the brand analysis of Versace; it focuses on its mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.
Brand Analysis of Versace
Let’s discuss the brand analysis of Versace; some of the main elements involved in the Versace brand analysis are as follows;
Mission, Vision, and Value of Versace
The mission statement of Versace focuses on shaping the unique creative culture by expressing through innovative heritage, true fashion image, innovative fashion designs, and Italian craftsmanship. The luxury fashion brand has earned a reputation for attitude and lifestyle by celebrating uniqueness and the power of individuality.
However, the lifestyle of Versace comprises a wide range of ready-to-wear clothes, bags, footwear, and fashion accessories for men, women, and children. The luxury fashion brand has made a strong commitment to the responsible sourcing of raw materials. The company focuses on impacting people positively when they interact with and buy fashion products and accessories.
Customer Reviews and Feedback about Versace
The online customer reviews, star ratings, and feedback analysis of Versace on various platforms are as follows;
- Trustpilot: 1.6star ratings out of 291 reviews
- Comparably: 4star ratings out of 664 reviews
- Sitejabber: 1.6star ratings out of 29 reviews
- Amazon: 4.7star ratings out of 744 reviews
- Reviews.io: 1.7star ratings out of 6 reviews
- CVS: 2.5star ratings out of 7 reviews
- Fragrantica: 4.3 star ratings out of 16940reviews
- Watchxl: 4.3star ratings out of 3258 reviews
The online customer reviews, star ratings, and feedback analysis of Versace show that there’s a mixture of both good and bad reviews. Happy and satisfied customers share high star ratings and positive reviews about luxury fashion brands. On the other hand, dissatisfied customers are sharing their negative experiences with the fashion brand.
Social Media Presence of Versace
The social media presence and network following of Versace on various social media platforms is as follows;
- Instagram: 30 million followers
- Facebook: 7.6Million followers
- X: 5.3 Million followers
- LinkedIn:553.4K followers
Versace has established a very large network following and a strong presence on various social media platforms. The luxury fashion brand regularly posts pictures and videos of unique fashion designs and styles of products and accessories to attract the attention of the targeted customer market. A proactive social media presence would help the company connect and engage with the targeted customers and become familiar with various growing fashion trends.
Marketing Campaign Analysis of Versace
Versace runs various types of marketing and advertisement campaigns to promote its fashion products and accessories. The luxury fashion brand employs various media channels, and traditional and digital media platforms, conducting and organizing fashion runway shows, celebrity endorsements, brand ambassadors, celebrating craftsmanship, artisanship, and others. Multiple marketing campaigns would help the company to amplify its customer market reach, network, and sales.
Web and Social Media Traffic of Versace
The web and social media traffic of Versace on various media platforms is as follows;
- Traffic: 2.5Million monthly average visitors
- Average Duration: 1.51 minutes
The source of web and social media traffic comes from the following countries:
- USA: 32.22%
- UK: 5.39%
- Italy: 6.51%
- Canada: 4.21%
- India: 3.52%
- Others: 45.15%
The proportion of web traffic comes from the following media channels:
- Direct: 38.09%
- Referrals: 2.92%
- Organic Search: 38.32%
- Paid Search: 17.32%
- Social: 2.23%
- Email: 0.14%
- Display: 0.93%
Percentage of traffic comes from following social media platforms;
- YouTube: 29.85%
- Facebook: 25.`12%
- Pinterest: 14%
- Reddit: 13.8%
- Whatsapp: 9.58%
- Others: 7.64%
Versace Customer’s Journey
The customer journey of Versace starts with running various types of marketing and advertisement campaigns to promote products and goods. If the unique fashion designs and styles attract the attention of customers, they will visit the retail chain store of the brand to check out the quality and texture of the product. However, if the fashion products meet and satisfy the fashion needs and requirements, they will buy the product; otherwise, they will move on to the next brand option.
Target Audience Demographic of Versace
The demographic segment of the target audience of Versace is as follows;
- Age: 18 to 65 years old
- Gender: 50% men and 50% women
- Education: higher and fashion-aware
- Income: higher and well-off
- Interest: fashion, unique designs, styles,
- Social Status: higher and brand-conscious
The demographic segmentation of the target audience of Versace allows you to create a buyer persona and customer avatar of the ideal customers. They’re both men and women from age groups, they have a great interest in luxury fashion designs and styles; they want to express themselves creatively by wearing unique fashion designs.
Conclusion: Brand Analysis of Versace | Versace Brand Analysis | Strategic Analysis of Versace
After an in-depth study of the brand analysis of Versace; we have realized that Versace is the world’s leading luxury fashion brand. If you are learning about the Versace brand analysis; then you should keep in mind the abovementioned mission, vision, values; customer reviews, social media presence, marketing campaign analysis, web and social media traffic, customer journey, and target audience demographic.
Ahsan is an accomplished researcher and has a deep insight in worldly life affairs. He goes Live 3 days a week on various social media platforms. Other than research writing, he’s a very interesting person.
