Advertisement Analysis of Dove

Dove is a personal care products manufacturing American multinational company, owned by Unilever. The brand started its business in 1957. The personal care brand is operating its business in approximately 150 countries across the globe. Today, we’ll discuss the advertisement analysis of Dove; it focuses on the target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors; as the ad analysis of Dove.

Advertisement Analysis of Dove

Let’s discuss the advertisement analysis of Dove; some of the main components involved in the ad campaign analysis of Dove are as follows;

Target Audience of Dove

The target audience demographic details of Dove Shampoo and Dove Soap in its marketing and advertisement campaigns are as follows;

• Interest: soap, shampoo, personal care products
• Age: 18 to 65+ years old
• Gender:42% men and 58% women
• Income: medium to higher

The demographic detail of the target audience of Dove Shampoo and Dove Soap shows that the ideal customers of the personal care brand are both men and women. They have a great interest in personal care products, goods, and accessories; they want to use personal care items to amplify the glow and beauty of their skin. However, the demographic details help the company to launch precisely targeted advertisements and promotional campaigns.

Emotional Appeal of Dove Ads

Dove Shampoo and Dove Soap launch various types of marketing and advertisement campaigns for the promotion of their products. The personal care brand uses emotional, positive, and supportive to address the insecurities of women regarding their skin and hair. Instead of hiring and collaborating with models and celebrities, the company employs real-life women in its advertisements to let the target audience know that beauty comes in all types of shapes of sizes. The

Graphics and Visuals of Dove Ads

Dove Shampoo and Dove Soap implement a great variety of graphics and visuals in their marketing and advertisement campaigns. For instance, the company usually employs a clear white theme in the packaging of its products with the logo of a pigeon. The personal care brand highlights the smiling face and shining hair of women of various types, shapes, sizes, and colors. The diverse and inclusive graphics and visual representation of women from various backgrounds would let the target audience know that beauty has no boundaries and limits.

Message and Language of Dove Ads

Dove Shampoo and Dove Soap employ a variety of languages and send multiple messages in their marketing and advertisement campaigns. The personal care brand uses positive and motivational language and gives the message of self-love and self-acceptance.

Often, the shampoo and soap brand narrates the story of real-life women dealing with various types of challenges in its advertisement campaigns; and how they manage to overcome the hurdles and challenges. Supportive, motivating, and positive language would help the company to send the message of self-love and acceptance. It allows the company to connect with the target audience at a personal level.

Emotions Evoked in Dove Ads

Dove Shampoo and Dove Soap target a variety of emotions among the target audience through its marketing and advertisement campaigns. Usually, the self-care brand focuses on evoking the emotions of self-love, self-acceptance, and recognizing inner beauty. The soap and shampoo company boosts the morale, confidence, and self-esteem of women by encouraging them to have a positive mindset and letting them know that they’re more beautiful.

Sound Track of Dove Ads

Dove Shampoo and Dove Soap implement a great variety of music and soundtracks in their marketing and advertisement campaigns. Usually, the self-care brand uses soothing, upbeat, fun, and inspiring background music and soundtrack in its advertisement campaigns. It allows them to generate and evoke the right type of emotions in the target audience.

Cultural Relevance and Significance of Dove Ads

Dove Shampoo and Dove Soap brand implements a diverse and inclusive marketing and advertisement strategy. The personal care brand makes sure to include real-life women from ethnic backgrounds and cultures in its advertisement campaigns. As a result, it allows the company to target various segments of the customer market in various cultures and regions worldwide.

Celebrity and Brand Ambassadors of Dove

Instead of hiring models and celebrities, Dove Shampoo and Dove Soap collaborate with real-life women and hire them as brand ambassadors. It amplifies the self-acceptance level among the target audience of women, and they perceive the company’s products made for them.

Conclusion: Ad Analysis of Dove | Dove Ad Campaign Analysis | Dove Advertisement Campaign Analysis | Dove Campaign Analysis

After an in-depth study of the advertisement analysis of Dove Shampoo and Dove Soap; we have realized that Dove is the world’s leading personal care brand. If you are learning about the ad campaign analysis of Dove; then you should keep in mind the abovementioned components of Dove target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors.