Marketing Mix of Microsoft 

Microsoft Corporation is a cloud computing, operating system, and technology multinational company. Paul Allen and Bill Gates founded the technology company in 1975. Today, we’ll discuss the marketing mix of Microsoft; the 4Ps of Microsoft, and the 7Ps of Microsoft elements in the mix; product, price, place, promotion, people, process, and physical evidence strategy of the tech company as marketing mix analysis company example.

The marketing mix of Microsoft would analyze the 4Ps of Microsoft and 7Ps of Microsoft elements involved in the mix; product, price, place, promotion, people, process, and physical evidence of the tech company. Here’s the Microsoft marketing mix analysis company example as follows;

Marketing Mix of Microsoft 

Let’s discuss the 4Ps and 7Ps elements involved in the marketing mix of Microsoft as a marketing mix analysis company example; they’re as follows;

Product Mix Strategy of Microsoft

The product mix strategy in the 4Ps of Microsoft comprises of vast and well-diversified product and service portfolio; some of them are as follows;


Microsoft develops various types of applications, tools, and software in various categories for businesses and companies. They’re like business management tools, collaboration, and productivity tools and applications. However, some of them are as follows in different categories;

  • Applications for Enterprises – Power BI, Dynamics 365, and LinkedIn
  • Collaboration Tools – Bing Search, One Drive, Microsoft Teams, Skype
  • Productivity Applications – MS Exchange, Outlook, and MS Office

II-Operating System Windows

The Windows-based operation system by Microsoft is the world’s most popular OS for computers, laptops, and other devices. In fact, it is the main source of the company’s worldwide recognition and the company launches a new version every few years.

III-Cloud Computing

Microsoft Azure is the top cloud computing service of the tech company. The technology brand offers hosting cloud infrastructure for businesses, companies, and retail customers.


Microsoft also develops various types of hardware and tech devices in its Microsoft Surface category. It comprises touchpads, headphones, and laptops.


Microsoft has recently acquired the Xbox video gaming product line. It has allowed the company to offer gaming applications, consoles, online streaming, and other services for gamers.

Price Strategy of Microsoft

I-Freemium & Subscription

Microsoft follows the freemium pricing strategy for the basic version of its products and services like One Drive, Windows, Office, and others. Along with freemium and one-time purchasing pricing, the company also follows the subscription-based pricing strategy and charges customers a specific price over time. For instance, Cloud Services of Microsoft; the company improves and updates the features to increase the customer retention rate.

II-Perceived Value

Microsoft also implements a pricing strategy based on the perceived value of the product and service. Here, the company exploits its worldwide reputation and charges premium pricing for high-demanded products like Microsoft Azure and Office Suits.

III-Competitive Pricing

Microsoft regularly revises its pricing strategy and sets market competitive pricing for its products and services like gaming and cloud computing. The company also implements a geographic-based pricing strategy and charges different prices from various customers based on their economic conditions and buying power.

IV-Cross-Selling & Bundle

In order to increase the sales and perceived value of its products and services, the company offers bundle pricing discounts to the customers. For instance, Microsoft Azure services to the existing Windows users, or Microsoft Office Suit Applications.

Place Strategy of Microsoft

I-Retail Store & World Distribution

Microsoft has established a very large network of brick-and-mortar stores in various countries across the world; where the company offers digital services and tech devices. In order to smooth its retail operations; the company has established a very large distribution network comprising third-party resellers; retail stores, and online platforms.

II-E-commerce Store

Microsoft has also developed an e-commerce platform or Microsoft Store to offer its digital services to customers across the world. It offers great conveniences to long-distance customers and users.

III-Partnership with Distributors

Along with online and retail store channels, Microsoft also partners with tech vendors, distributors, resellers, and others to approach mass customers and Increase the Company’s reach.

Promotion Strategy of Microsoft

I-Integrated Marketing Campaigns

Microsoft implements integrated marketing campaigns by employing various media channels at once like; PR, sponsorships, social media, digital media, and others for the promotion of its products and services and to spread brand awareness.

II-Strategic Alliance

Microsoft develops strategic alliances and partnerships with other tech device manufacturing companies to embed MS OS in their devices. It helps the tech brand to increase its market reach.

III-Customer Focused

Microsoft follows a customer-focused strategy to attract new customers and retain the existing ones. The company focuses on the following areas;

  • Education content
  • Discounts
  • Incentives
  • Loyalty programs
  • Customer engagement

We just have discussed the 4Ps of the Microsoft marketing mix; the remaining three elements are part of the 7Ps of the Microsoft marketing mix analysis company example.

People Strategy of Microsoft

Microsoft has employed over 221000 employees to manage its global operations. The tech company puts a lot of emphasis on the growth and development of its employees and workers. However, the company regularly conducts training and development programs to improvement their skills; and promotes innovation and creativity in its workplace. The brand encourages diversity in its workplace and offers career growth opportunities regardless of the candidate’s background, race, gender, or ethnicity.

Process Strategy of Microsoft

Microsoft performs various processes for the smooth running of daily operations of the company. The company has also divided its business into various segments; gaming, software, OS, cloud computing, AI, hardware, and others. It helps the company to equally focus on all the processes of the tech giant company.

Physical Evidence of Microsoft

Xbox gaming consoles, OS Windows running on the computers, the company logo, and the worldwide network of users are the physical evidence of the tech company Microsoft’s existence. In fact, the company is the pioneer in the operating system, windows, office, and other areas. It has allowed the company to earn a worldwide reputation and fame.

Conclusion: Microsoft Marketing Mix Analysis Company Example | 4Ps & 7Ps of Microsoft Marketing Mix 

After an in-depth study of the marketing mix of Microsoft; we have realized that Microsoft is the world’s leading tech giant multinational corporation. If you are learning about the Microsoft marketing mix analysis company example; then you should keep in mind the abovementioned 4Ps and 7Ps of Microsoft elements involved in the mix; product, price, place, promotion, people, process, and physical evidence.

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