Advertisement Analysis of L’Oreal

L’Oreal is a personal care, consumer products, and cosmetic products manufacturing French multinational company. Eugene Schueller founded the cosmetics and consumer products manufacturing brand in 1909. Today, we’ll discuss the advertisement analysis of L’Oreal; it focuses on the target audience, emotional appeal, graphics and visuals, message and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors; as the ad analysis of L’Oreal.

Advertisement Analysis of L’Oreal

Let’s discuss the advertisement analysis of L’Oreal; some of the main components involved in the ad campaign analysis of L’Oreal are as follows;

Target Audience of L’Oreal

The target audience demographic details of L’Oreal in its marketing and advertisement campaign are as follows;

• Interest: personal care, cosmetic, consumer products
• Age: 18 to 65 years old
• Gender: women and men
• Education: medium to higher
• Income: lower to higher

The demographic details of L’Oreal’s marketing and advertisement campaign showed that the company’s target audience is both men and women. They belong to various age groups and they have a great interest in personal care, cosmetics, makeup, and various other consumer products.

However, they’re highly careful and cautious about their appearance, and they want to express themselves beautifully by employing makeup and beauty products. The precise demographic details would help the cosmetic and personal care brand to rightly target and focus on the customer market.

Emotional Appeal of L’Oreal Ads

L’Oreal targets a variety of emotions of the target customer market through its marketing and advertisement campaigns. The cosmetic brand employs a variety of artists from various ethnic backgrounds in various colors and shades. However, it allows the company to broaden the definition of beauty and let people know that beauty comes in various shapes, sizes, and colors. It helps the cosmetic brand to emotionally connect with the customer market.

Graphics and Visuals of L’Oreal Ads

L’Oreal implements a vast variety of graphics and visuals in its marketing and advertisement campaigns for the promotion of its products and goods. The personal care brand employs unique colors, graphics, and visuals in all of its marketing ads. However, the unique graphics and visual combination would help the fashion brand to connect with the customer market and the target audience.

The diverse colors, graphics, and visual schemes are the key elements and main themes of L’Oreal. It allows the company to convey the message that beauty has no boundaries and it comes in all shapes, sizes, colors, and ages.

Message and Language of L’Oreal Ads

L’Oreal employs a variety of language to send multiple messages to the target audience in its marketing and advertisement campaigns. The popular tagline and slogan of L’Oreal is as follows;

• “Because you’re worth it”

The cosmetic and personal care brand has translated its slogan in multiple languages and the company has been using this tagline for the past over 40 years. It shows the company’s strong commitment to diversity, public service, beauty, and personal care products. However, the objective and goal of the company’s message is to empower women, break barriers, believe in themselves, and allow them to live their lives fearlessly and confidently.

Emotions Evoked in L’Oreal Ads

L’Oreal evokes and targets a variety of emotions among the target audience through its marketing and advertisement campaigns. The cosmetic and personal care brand develops motivational, inspiring, empowering, fun, and exciting emotions among the target audience. However, the goal and objective of the cosmetic brand is to inspire and motivate women to become confident about their body shape, color, size, and figures. They look good and beautiful whoever and whatever they are regardless of any physical differences.

Sound Track of L’Oreal Ads

L’Oreal implements a solo, fun, exciting, inspiring, and smooth soundtrack and background music in its marketing and advertisement campaigns. The cosmetic brand is well aware of the significance of the background in its ads, and that’s why the company employs exciting and inspiring music and soundtrack to boost the morale and confidence level of customers and the target audience.

Cultural Relevance and Significance of L’Oreal Ads

L’Oreal has successfully translated its tagline and slogan into multiple languages to target the global audience. The cosmetic and personal care brand makes sure to include artists from various ethnic and cultural backgrounds to send the message of diversity and inclusiveness. The diverse marketing and advertisement campaigns for various regional markets would help the brand to amplify its customer market reach and network.

Celebrity and Brand Ambassadors of L’Oreal

L’Oreal collaborates with various celebrities and hires them as brand ambassadors for the promotion of its products and goods. They have a huge fan following and a large market network and their brand endorsement would help the company to target new segments of the customer market. Some of the main celebrity and brand ambassadors of L’Oreal are as follows;

• Eva Longoria
• Andie MacDowell
• Susan Sarandon
• Julianne Moore

Conclusion: Ad Analysis of L’Oreal | L’Oreal Ad Campaign Analysis | L’Oreal Advertisement Campaign Analysis | L’Oreal Campaign Analysis

After an in-depth study of the advertisement analysis of L’Oreal; we have realized that L’Oreal is the world’s leading cosmetic and personal care brand. If you are learning about the ad campaign analysis of L’Oreal; then you should keep in mind the abovementioned components of L’Oreal target audience, emotional appeal, graphics and visuals, message, and language of the ad; emotions evoked, soundtrack, cultural relevance, and brand ambassadors.