Market Analysis of Cadbury

Cadbury is a confectionary item manufacturing British multinational company. John Cadbury founded the company in 1824. The confectionery brand is operating its business in approximately 50 countries across the globe. Today, we’ll discuss the market analysis of Cadbury; it focuses on goals and objectives, market landscape in terms of size and traffic, competitors analysis, target audience demographic, customers needs and demands, and SWOT analysis.

Market Analysis of Cadbury

Let’s discuss the market analysis of Cadbury; some of the main elements and components of Cadbury’s market analysis are as follows;

Goals and Objectives of Cadbury

The goal and objective of Cadbury is to become the best confectionary brand across the globe. The company has shown a great interest in performing better than various confectionary competitors. It allowed Cadbury Dairy Milk brand to become the leading company in the world.

However, the primary function of Cadbury is to define the measuring criteria to analyze the organizational success of the company. The key individuals are the company’s stakeholders and the leadership teams. The mission of the company focuses on goal-setting processes and developing strategic planning. Anyways, some of the key stakeholders of the company and they’re as follows;

• Suppliers: quick and easy payment and building long-term contracts
• Building Societies and Banks: interest, gather debt and credit ratings
• Community: job opportunities and the environmental impacts on the surrounding environment
• Customers: offering them quality confectionary products and they would receive a good value for money

Market Landscape of Cadbury

According to an estimate, the market size and brand value of Cadbury will be approximately 5.7 billion USD by the end of 2023. Cadbury has achieved the status of becoming the 2nd largest confectionary brand in the world after Nestle. The confectionery company is operating its business in approximately 50 countries across the globe. The brand offers a wide range of confectionery and chocolate-based products and goods to various segments of the customer market.

Competitors of Cadbury

Some of the main competitors of Cadbury in the chocolate and confectionary market are as follows;

• Wrigley
• MARS
• Toblerone
• Lindt
• Nestle
• Ghirardelli
• Ferrero
• The Hershey Company
• Nestle
• Kraft Foods
• Mondelez International
• Amul
• The Good Stuff
• Go Dies
• Russell & Atwell
• MIA
• Unreal
• Holdsworth Chocolate
• Vemco

Target Audience Demographic of Cadbury

The target audience demographic details of Cadbury in its marketing campaigns are as follows;

• Age: 18 to 65 years old
• Gender: men and women
• Income: lower to higher
• Employment: sufficient finances
• Education Level: lower to higher
• Social Media Activity: proactive or none
• Interest: confectionary items

The demographic details of Cadbury show that the target audiences of Cadbury are both men and women. They belong to various age groups and they have a great interest in confectionary food and snacks. However, they want to enjoy quality confectionary items and snacks.

Cadbury Customer’s Needs and Preferences

The needs and preferences of Cadbury are variable depending on the type of products the company is offering. Usually, the targeted audience and customers of Cadbury want confectionary items and snacks to eat between meals without impacting the desire for a bigger meal. In order to attract and retain the attention of customers, Cadbury offers various types of coupons, discounts, and promotional offers like “Buy one and get one free.” However, it allows the confectionary brand to amplify its customer market reach, network, influence, and sales.

SWOT Analysis of Cadbury

Some of the main strengths of Cadbury in the confectionary industry are as follows;

• Strong and recognized brand name in the confectionery market
• Powerful backing of parent brands like Mondelez International to manage any type of crisis
• Running successful marketing and advertisement campaigns to attract the attention of customers
• Achieved the status of becoming the premium quality confectionery brand
• Built a strong database of customer markets in various countries

Let’s discuss the main weaknesses of Cadbury are as follows;

• Limited product portfolio with only a few chocolate-based items
• Low product recall rate and they could easily switch to other confectionary brands
• Highly dependent on the UK and a few other markets as its main sources of revenue
• Low sugar and dietary trends are negatively impacting the sales of the company

Some of the main available opportunities to Cadbury in the confectionary market are as follows;

• Emerging markets and developing countries have a great growth potential
• Expanding its product portfolio by launching new types and tastes of confectionary products and goods
• Developing dietary and sugary confectionary items for the diet conscious customers
• Making a strong commitment to ethics and environmental sustainability

Let’s discuss the main potential threat to Cadbury are as follows;

• High taxes on sugar-based products in some countries
• Tough competition in the confectionary customer market
• Fluctuating prices of the raw material, ingredients, and other supplies
• Counterfeit products and goods are negatively impacting the brand reputation of the company

Conclusion: Cadbury Market Analysis | Market Analysis of Cadbury

After an in-depth study of the market analysis of Cadbury; we have realized that Cadbury is the world’s leading confectionary brand. If you are learning about the Cadbury market analysis; then you should keep in mind the abovementioned goals and objectives, market landscape in terms of size and traffic, competitors analysis, target audience demographic, customers needs and demands, and SWOT analysis.