Consumer Analysis of KFC

KFC (Kentucky Fried Chicken) is a retail fast-food chain American multinational company. Pete Herman and Harland Sanders founded the chain restaurant company in 1930. The chain restaurant company has a network of over 30000 branches and operates in approximately 150 countries across the globe. Today, we’ll discuss the consumer analysis of KFC customer analysis; the existing customer market, the most valuable customers, their needs and preferences; segmentation of customers, buyer persona, customer reviews, and customer journey and lifecycle.

Consumer Analysis of KFC

Let’s discuss the main elements of consumer analysis of KFC customer analysis are as follows;

Existing Customers of KFC

KFC has established a very large network of customers and visitors in various countries across the globe. According to an estimate, the retail chain restaurant company has approximately 5.2 million monthly average visitors. Every visitor spends around 3 minutes on the company’s web platform surfing various menu options and services.

KFC ranks at the 32nd position in the fast-food and beverage restaurant category in the US. However, the large database of customers and visitors; and the high ranking of the chain restaurant company would help the company to strengthen its brand position in the market.

Most Valuable Customers of KFC

KFC has a very large network of customers and users across the world. the percentage of customer market share of KFC in various countries is as follows;

• USA 83.09%
• South Africa 4.76%
• Australia 1.73%
• UK 0.7%
• India 0.66%
• Others 9.05%

The most valuable customers of KFC are in the US market having the market share of 83%. The other markets and countries have the limited market share than the US. However, that’s why the country with highest market share has the most valuable customers; because they contribute a lot to the growth, revenue, sales, and profitability of the company.

Customer Needs and Preferences of KFC

The needs and demands of KFC customers are variable depending on the diversity of the customer market and unique individual demands. Usually, the needs and preferences of KFC customers are tasty and spicy food and chicken, unique taste, variety in the menu, affordable pricing, and quality service.

KFC invests a significant amount of capital resources in conducting the market research, and it allows them to become familiar with the growing needs and demands of the customer market. Familiarity with the needs and demands of the customers market would help them to develop the right product for the customers and improve the customer satisfaction level.

Segmentation of Customers of KFC

KFC targets various segments of the customer’s market demographics. The percentage of customers in various age groups is as follows;

• 18 to 24 years old: 15% customers
• 25 to 34 years old: 26% customers
• 35 to 44 years old: 20% customers
• 45 to 54 years old: 18% customers
• 55 to 64 years old: 13% customers

The 25 to 34 years old customer market segment has the highest percentage of customers comprising of 26%. It shows that the young audience segment is the top leading customers of the brand.

Buyer Persona of KFC

The target audience demographic detail of KFC in its marketing and advertisement campaigns is as follows;

• Age: 18 to 64 years
• Gender: men and women
• Income: medium to higher
• Social Status: higher and well-off
• Interest: food, fast food,
• Education: variable

The target audience demographic details allow you to create a buyer persona and customer avatar of the ideal customers. They’re both men and women from various age groups and they have got a great interest in spicy and tasty chicken. However, it leads the company to choose the tasty and spicy food of the retail chain restaurant company and enjoy their meal.

Customer Reviews and Feedback of KFC

The customer reviews, star ratings, and feedback analysis of KFC on various online platforms are as follows;

• Tripadvisor: 2.5 stars rating out of 20reviews
• Trustpilot: 2.3stars rating out of 4334 reviews
• Hello peter: 1.5stars rating out of 16349 reviews
• Product reviews: 1.5 stars rating out of 1350reviews
• ConsumerAffairs: 1.6 stars rating out of 600reviews

The customers reviews, stars rating, and feedback analysis of KFC shows that the company has a mixture of both good and bad customers. Happy and satisfied customers are sharing the good reviews; the dissatisfied customers are sharing their discontent with the brand.

Customer Journey and Lifecycle of KFC

The customer journey and lifecycle of KFC customers start with running various types of marketing and advertisement campaigns. If the company’s ads attract their attention, they would visit the company chain restaurants to tryout the food. However, if it meets their quality standards, they would buy the product, otherwise, they won’t.

Conclusion: KFC Consumer Analysis | Customer Analysis of KFC |KFC Customer Analysis

After an in-depth study of the consumer analysis of KFC; we have realized that KFC is the leading fast-food retail chain restaurant. If you are learning about the customer analysis of KFC; then you should keep in mind the abovementioned existing customer market, most valuable customers, their needs and preferences; segmentation of customers, buyer persona, customer reviews, and customer journey and lifecycle.