BCG Matrix of H&M 

H&M Group is a retail fast-fashion Sweden multinational company. Erling Persson established the fashion and clothing company in 1947. Today, we’ll discuss the BCG matrix of H&M; it will focus on the four growth share quadrants; stars, cash cows, question marks, and dogs.

Unique Products and Brand Features of H&M

• High-quality fashion products
• Best reasonable price
• Employs a combination of top-class brands
• Classic fashion designs and styles
• Fast fashion formula of quickly launching new trends
• Decreasing environmental waste by maintaining a limited inventory

Best Selling Categories and Brands Market Share of H&M

• Arket
• Weekday
• Monki
• Other Stories
• Cheap Monday
• COS

Top Items with Increasing Growth Rate of H&M

• Fashion accessories
• Footwear and shoes
• Outwear fashion
• Tops
• Stylish dresses
• Jeans

The BCG matrix of H&M would focus on the four growth rate market share quadrants stars, cash cows, question marks, and dogs. Here’s the H&M BCG matrix growth share analysis as follows;

BCG Matrix of H&M

Let’s discuss the four growth share quadrants in the BCG matrix of H&M, and they’re as follows;

Stars of H&M

The star quadrant in the H&M BCG matrix growth share analysis comprises such products and services that have higher market share and higher growth rates. They contribute significantly to the sales, revenue, and profitability of the clothing and fashion brand. However, some of the star products and services of H&M are as follows;

I-Arket

Arket is a subsidiary brand of H&M and it generated annual revenue of 194.1 million USD in 2022. The e-commerce platform of Arket has roundabout 4.5 million visitors with a ranking of 67th in the fashion industry. It has earned a significant market share with an increasing growth rate, and it makes Arket the star brand of H&M.

Arket offers a wide range of products and services for men, women, children, and home; they’re as follows;

• Beauty & fashion
• Home items
• Art and craft
• Scents and perfumes
• Food
• Lifestyle

II-Weekday

Weekday is the other leading brand of H&M. It ranks at the 174th position in the apparel and fashion industry with monthly visitors of 2.7 million on its platform. It has earned a significant market share, and it has been growing consistently, it makes Weekday the star brand of H&M.

Cash Cows of H&M

The cash cow quadrant in the H&M BCG matrix growth share analysis outlines such products and services that have higher market share and lower growth rates. They contribute significantly to the sales, revenue, and profitability of the clothing and fashion brand. However, some of the cash cow products and services of H&M are as follows;

I-Luxury Clothing & Apparel

The market share of H&M luxury clothing and apparel is roundabout 1.4%. The fashion brand has earned a significant market share in the retail clothing and apparel industry with a slower growth rate. The reason for the slower growth rate is because of the tough competition from brands like Nike, Adidas, and Zara.

II-Other Stories

Other Stories is a subsidiary brand of H&M and it has earned a market share and slower growth rate. It offers a mixed range of products and services; many marketers and experts call it a smart and flexible brand of H&M. Its online platform has got monthly 4.9 million visitors, and it ranks at 245th position in the apparel and fashion industry.

Question Marks of H&M

The question mark quadrant in the H&M BCG matrix growth share analysis consists of such products and services that have lower market share and higher growth rates. They have the potential to become the next star products and contribute to the sales, revenue, and profitability of the clothing and fashion brand. However, some of the question mark products and services of H&M are as follows;

I-Monki

Monki is the subsidiary brand of H&M and it ranks at the 187th position in the fashion industry with monthly visitors of 1.6 million. Its market share is low with a higher growth rate, and it has the potential to become the next star brand of the company.

II-COS

COS is the other brand of H&M and its online platform has monthly visitors of 440.5K. It ranks at the 7824 position in the apparel and fashion industry. Its market share is lower with an increasing growth rate, and it makes COS the question mark brand of H&M. It has the potential to become the next star brand of the company.

Dogs of H&M

The dog quadrant in the H&M BCG matrix growth share analysis includes such products and services that have lower market share and lower growth rates. They don’t contribute to the sales, revenue, and profitability of the clothing and fashion brand; instead, they consume a lot of capital resources of the company. However, some of the dog products and services of H&M are as follows;

I-Cheap Monday

Cheap Monday is also the subsidiary brand of H&M. It ranks at the 42,932nd position in the fashion industry with monthly visitors of 27.9K on its online platform. It has a limited market share and limited growth rate; it makes Cheap Monday the dog brand of H&M.

Conclusion: H&M BCG Matrix Growth Share Analysis 

After an in-depth study of the BCG matrix of H&M; we have realized that H&M is the world’s leading retail fashion with a worldwide network. If you are learning about the H&M BCG matrix growth share matrix analysis; then you should keep in mind the abovementioned four quadrants; stars, cash cows, dogs, and question marks.