BCG Matrix of Hotel Industry 

The hotel industry is the area business that focuses on offering lodging and accommodating services to customers along with serving food and meals. The hotel industry comprises various forms like; guest houses, inns, motels, hostels, and others. Today, we’ll discuss the BCG matrix of hotel industry; four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of the BCG matrix company example.

Unique Products and Brand Features of Hotel Industry

• Excellent infrastructure
• Great stylish designs
• Luxury and premium stay experience to the guests
• Memorable customer service
• Welcoming attitutde
• Treating guests with respect and care
• Adding local cultural elements to make the stay unique

Best Selling Categories and Brands Market Share of Hotel Industry

• Sunset Hotel Investors – 1%
• Vail Resorts – 1.03%
• Melco Resorts and Entertainment – 1.38%
• Marcus Corporation – 0.82%
• Marriott – 23.55%
• Las Vagas Sands – 11.10%
• Intercontinental Hotels – 2.97%
• H World Group – 2.05%
• Hyatt – 6.44%
• Caesars – 11.89%
• Boyd Gaming – 3.59%

Top Items with Increasing Growth Rate of Hotel Industry

• Food, drinks, and meal
• Entertainment services
• Organizing Event and gatherings for guests
• Parks and recreation offers
• Travel and transport services
• Comfortable stay experience
• Room service

The BCG matrix of hotel industry would analyze the four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs of hotels and restaurant business. Here’s the hotel industry BCG matrix company example as follows;

BCG Matrix of Hotel Industry 

Let’s discuss the four growth-share matrix analysis quadrants of the BCG matrix of hotel industry as the BCG matrix company example; they’re as follows;

Stars of Hotel Industry

The star quadrant in the Hotel Industry BCG matrix growth share analysis comprises those products and services that have higher market share and higher growth rates. The star products and services contribute significantly to the sales, revenue, and profitability of the hotels and restaurants. However, some of the star products and services in the Hotel Industry are as follows;

I-Gathering, Meeting, & Event

Many hotels and restaurants rent out their place and halls for conducting meetings, events, weddings, and other types of gatherings and functions. In fact, event arrangement is one of the top sources of their income. They have earned a significant portion of the market share with the increasing growth rate.

II-Tourism

Tourism and tourists are the other leading sources of income for hotels and restaurants. In fact, hotels are surviving and growing with the growth of the tourism industry; they are complementary to one another. Products and services for tourists have earned a significant portion of the market share with a higher growth rate in the hotels and restaurants business.

Cash Cows of the Hotel Industry

The cash cow quadrant in the Hotel Industry BCG matrix growth share analysis consists of such hospitality products and services that have higher market share and limited growth rate. The cash cow services have reached the maturity stage and generate significant revenue and profitability for the hotels and restaurants. However, some of the main products and services in the Hotel Industry are as follows;

I-Accommodation & Lodging

Accommodation and lodging service is the core area of the hotels and restaurants business that they offer to the guests and tourists. The lodging service has earned a significant portion of the market in the restaurant business with a slower growth rate. It is because of the tough competition and market saturation in the hotel and restaurant business.

II-Travel & Transport

Travel and transport are the complementary services that many hotels and restaurants offer to their guests, visitors, and tourists. The travel service has earned a significant market share because the guests need transport to come and go to their desired and required destinations. Online cab services like Uber and others have reduced the transport service of hotels to a great extent.

Question Marks of Hotel Industry

The question mark quadrant in the Hotel Industry BCG matrix growth share analysis outlines such products and services that have lower market share and higher growth rates. The question mark products and services have the potential to become next-star items if the hotels and restaurants fix some of the areas. However, some of the main products and services in the Hotel Industry are as follows;

I-Tech Tools & Equipment

Technological tools and equipment have transformed all businesses and industries; the hotel and restaurant business is no exception. It could be in the form of online booking, net payment, web applications, and self-serving kiosks. Their market share is lower because tech installation requires heavy investment, but they have a higher growth rate.

II-Interior & Exterior

The interior and exterior design of hotels and restaurants is a highly growing area that many modern hotels are investing in. It attracts the attention of new visitors and amplifies the experiences of the guests. It would help them to increase the traffic and repetitive visitors and guests.

Dogs of Hotel Industry

The dog quadrant in the Hotel Industry BCG matrix growth share analysis consists of such products and services that have lower market share and lower growth rates. Instead of generating revenue and profit; they consume a lot of resources and profitability of the hotels and restaurants. Some of the main hospitality products and services in the Hotel Industry are as follows;

I-Running & Maintenance Expenses

Hotels and restaurants business is seasonal and it doesn’t remain the same throughout the year. When there are no visitors in the off-season, then it is very difficult and challenging to deal with running and maintenance costs and expenses.

Conclusion: Hotel Industry BCG Matrix Company Example |Growth-Share Matrix Analysis 

After an in-depth study of the BCG matrix of hotel industry; we have realized that the hotels and restaurants business is a highly lucrative venture. If you are learning about the hotels and restaurants business BCG matrix company example; then you should keep in mind the abovementioned four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs.