BCG Matrix of Johnson and Johnson 

Johnson & Johnson (JNJ) is a medical device manufacturing and pharmaceutical multinational corporation. Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson founded the Johnson & Johnson (JNJ) company in 1886. Today, we’ll discuss the BCG matrix of Johnson and Johnson; four growth matrices share analysis example quadrants; stars, cash cows, question marks, and dogs of pharmaceutical brand as BCG matrix Example Company.

Unique Products and Brand Features of JNJ

• Innovative medical and healthcare solutions for customers
• Developing new pharmaceutical drugs for patients
• Producing surgical items
• Worldwide supply chain network
• Efficient technology processes
• Contributing significantly to the medical healthcare community
• Corporate social responsibility

Best Selling Categories and Brands Market Share of JNJ

• Acne Treatment market share of JnJ in the OTC industry – 49.1%
• Vision
• Pharmaceuticals – 55% to the company’s revenue
• Medical devices – 27% to revenue
• Consumer products – 17% of total sales

Top Items with Increasing Growth Rate of JNJ

• Zyrtec
• Aveeno
• Pepcid
• Band-aid
• Listerine
• Tylenol
• Darzalex
• Myeloma
• Tsill Stelara

The BCG matrix of Johnson and Johnson would focus on the four growth-share matrix analysis examples of quadrants; stars, cash cows, question marks, and dog. Here’s Johnson & Johnson BCG matrix analysis Example Company as follows;

BCG Matrix of Johnson and Johnson

Let’s discuss the four growth-share matrix analysis quadrants of the BCG matrix of Johnson and Johnson as the BCG matrix example company; they’re as follows;

Stars of Johnson and Johnson

The star quadrant in the Johnson & Johnson BCG matrix analysis example comprises such products and services that have higher market share and higher growth rates. They contribute significantly to the revenue, sales, and profitability of the pharmaceutical brand. However, some of the main star products and services of the biotechnology and pharmaceutical company as follows;

I-Lens Care Product

Acuvue is a star lens care product of the pharmaceutical brand Johnson & Johnson (JNJ). It has achieved a significant market share with an annual growth rate of 0.8% by generating 2.64 billion USD to the company’s revenue in 2021. The higher market share and increasing growth rate make Acuvue the star product of the company.

II-Pain Killer (over the counter)

Tylenol is a star pain relieving product of the pharmaceutical brand Johnson & Johnson (JNJ). It has achieved a significant market share with an annual growth rate of 8.1% by contributing 1.79 billion USD to the company’s revenue in 2021. The higher market share and increasing growth rate make Tylenol the star product of the company.

III-Cancer Medicine

Imbruvica is a star Leukemia cancer treatment medicine of the pharmaceutical brand Johnson & Johnson (JNJ). It has achieved a significant market share with an annual growth rate of 15.4% by generating 5.62 billion USD to the company’s revenue in 2021. The higher market share and increasing growth rate make Imbruvica the star product of the company.

IV-Multiple Inflammatory Medicine

Remicade is a star medicine for chronic arthritis and inflammatory diseases by the pharmaceutical brand Johnson & Johnson (JNJ). It has achieved a significant market share by contributing 4.38 billion USD to the company’s revenue in 2021. The higher market share and increasing growth rate make Remicade the star product of the company.

Cash Cows of Johnson and Johnson

The cash cows quadrant in the Johnson & Johnson BCG matrix analysis example consists of such medical products and services that have higher market share and slower growth rates. They contribute significantly to the revenue, sales, and profitability of the pharmaceutical brand. However, some of the main cash cow goods and services of the biotech and pharmaceutical company as follows;

I-Mouthwash & Oral Care

Listerine is a cash cow oral care and mouthwash product of the pharmaceutical brand Johnson & Johnson (JNJ). It has earned a market share of 30% with a slower annual growth rate by contributing 700 million USD to the company’s revenue in 2021. The higher market share and reduced growth rate make Listerine the cash cow product of the company.

II-Bandages

Band-Aid is a cash cow bandages and first aid product of the pharmaceutical brand Johnson & Johnson (JNJ). It has earned a market share of 90% with a slower annual growth rate by contributing 930 million USD to the company’s revenue in 2021. The higher market share and reduced growth rate make Band-Aid the cash cow product of the company.

III-Acetaminophen Pain Reliever

Tylenol is a cash cow pain relieving product of the pharmaceutical brand Johnson & Johnson (JNJ). It has earned a significant market share with a slower annual growth rate by contributing 1.9 billion USD to the company’s revenue in 2021. The higher market share and slower growth rate make Tylenol the cash cow product of the company.

Question Marks of Johnson and Johnson

The question mark quadrant in the Johnson & Johnson BCG matrix analysis example includes such medical products and services that have lower market share and higher growth rates. They have the potential to contribute to the revenue, sales, and profitability of the pharmaceutical brand. However, some of the main questions mark products and services of the biotechnology and pharmaceutical companies as follows;

I-Device for Cancerous Tumor

NeuWave Precision is a question mark quadrant medical device product of the pharmaceutical brand Johnson & Johnson (JNJ) for treating cancer. It has a limited market share with a high potential for increasing growth rate. The limited market share and increasing growth rate make NeuWave Precision the question mark product of the company.

II-Diagnostic Lab Company

LumiraDX is a question mark quadrant diagnostic lab company of the pharmaceutical brand Johnson & Johnson (JNJ); it offers instant testing for various diseases. It has a limited market share with a high potential for increasing growth rate. The limited market share and increasing growth rate make LumiraDX the question mark product of the company.

III-Medical Device for Newborn Monitoring

TyroSafe is a question mark quadrant new medical device product of the pharmaceutical brand Johnson & Johnson (JNJ); it monitors the vital signs of the newborn with sensory technology. It has a limited market share with a high potential for increasing growth rate. The limited market share and increasing growth rate make TyroSafe the question mark product of the company.

Dogs of Johnson and Johnson

The dog quadrant in the Johnson & Johnson BCG matrix analysis example outlines such medical products and services that have lower market share and lower growth rates. They don’t contribute to the revenue, sales, and profitability of the pharmaceutical brand; instead, they consume a lot of capital resources of the company. However, some of the main dog products and services of the biotechnology and pharmaceutical companies are as follows;

I-Leukemia

SPRYCEL is a dog quadrant Leukemia medicine of the pharmaceutical brand Johnson & Johnson (JNJ); Leukemia is a form of cancer that impacts your blood-producing cells. It has a limited market share with a decreasing growth rate by generating only 5 million USD to the company’s revenue. The limited market share and decreasing growth rate make SPRYCEL the Dog quadrant product of the company.

II-Contact Lenses

Acuvue Oasys for Astigmatism is a dog quadrant contact lens product of the pharmaceutical brand Johnson & Johnson (JNJ). It has a limited market share with a decreasing growth rate by generating only 12 million USD to the company’s revenue. The limited market share and decreasing growth rate make Acuvue Oasys for Astigmatism the Dog quadrant product of the company.

III-Baby Powder

Baby Powder is a dog quadrant baby powder product of the pharmaceutical brand Johnson & Johnson (JNJ). It has a limited market share with a decreasing growth rate by generating only 2 million USD to the company’s revenue. The limited market share and decreasing growth rate make Baby Powder the Dog quadrant product of the company.

Conclusion: Johnson and Johnson BCG Matrix Example Company | BCG Matrix Growth-Share Matrix Analysis 

After an in-depth study of the BCG matrix of Johnson and Johnson; we have realized that Johnson and Johnson is the world’s leading pharmaceutical and medical devices company. If you are learning about the Johnson & Johnson BCG matrix example company; then you should keep in mind the abovementioned four growth-share matrix analysis quadrants; stars, cash cows, question marks, and dogs.